Direct and oversee the organizations’ strategic and long-range planningAnalyze emerging industry trends and make recommendations on opportunities for expansion and lead generationDevelop new marketing strategies and oversee their implementation Create framework for marketing/lead generation metrics, analytics and reporting to gather meaningful company dataEvaluate competitive threats and create strategies to combat weaknessesProvide support and directives to Lead Generation and Marketing Managers to ensure all growth initiatives are in line with company objectives and strategyLead, monitor and oversee all company-wide KPI reporting Create business proposal for new business offerings and revenue streamsProjects market demand for all current and potential offerings of all Jasmine Star business unitsWork with business leadership, executives and management to ensure department strategies are aligned in order to advance overall business strategySupport top business leadership in solving high priority operational issues by developing and overseeing the implementation of new strategies or internal structure and systems

INBOUND MARKETING: Implement location-based SEO best practices throughout website/blog to reach target demographic; develop web content and create blog posts regularly to aid in SEO ranking and provide unique content applicable to target market (brides); Develop formal ads and secure ad placement (Facebook, Instagram, Google Adwords) to acquire new business; Use unique landing page to encourage lead capture from ads; Regularly update website using Wordpress platform; Measure ad effectiveness via cost-per-client acquisition; integrate social media platforms throughout all mediums to reinforce brand and to use all touchpoints to reach clients.CONTRACT MANAGEMENT: Negotiate and manage all contracts, contract terms and payments for each client. Oversee payment of each account; Ensure all deliverables are fulfilled by terms set in contract.CLIENT MANAGEMENT: Initiate in-person meeting with all wedding clients; Maintain regular business correspondence with clients throughout booking process; Develop online questionnaire to determine unique needs of client; Produce timeline for client to understand the scope of their wedding coverage.MARKETING/GRAPHIC/PHOTO DESIGN: Built and maintain website avenueonephotography.com (Wordpress/ProPhoto); Design all printed and digital marketing materials (ads, welcome packets, pricing sheets, business cards, event signage, etc.) using Adobe CS6 and CC; Familiarity with graphic/publication printing (i.e.. specifications, DPI, bleeds, etc.); Cull and edit all images using Adobe software Lightroom and Photoshop.