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Jade Hill is a Senior Director, Corporate Marketing at Drata. She possess expertise in research, leadership, public speaking, social media, microsoft office and 38 more skills. She is proficient in Spanish. Colleagues describe her as "I had the pleasure of working with Jade, who leads the content team at Abnormal with exceptional grace and skill. She is a positive influence, consistently elevating those around her with her collaborative spirit and thoughtful leadership. Jade’s keen attention to detail and storytelling prowess shine through in the deeply engaging content she creates. Her work captivates audiences and brings clarity to complex ideas. Jade is highly respected by everyone she works with, not just for her talent, but for the way she uplifts her team and fosters an environment of creativity and excellence.", "I had the pleasure of hiring with Jade for her team at Abnormal. We had some challenging timelines and I found that Jade worked well under pressure. Her ability to multitask during important leadership communications events and at the same time, drive her team were incredibly inspiring. Jade was a true partner to the GTM team recruiting team and her attention to detail and work ethic were top notch. The positive impact that Jade made through her cross-collaboration with different areas of the company resulted in major improvements to the overall company culture. Her interviews with the leadership and positive news made Jade a standout at the weekly company meetings. Jade was highly acclaimed by the leadership for the quality of work that she completed. I would definitely recommend her for any leadership, media/communications position.", and "Jade is a true content strategist with an eye for what will resonate with the target ICP. When we worked together, she worked with a small but mighty team to produce volume and quality of content that would rival companies much larger than ours. As a cross-functional team member, Jade was always eager to collaborate, and a joy to work with. A clear and direct communicator, Jade was always great at ensuring that everyone knew what needed to be done, and that they had what they needed to execute. With strong leadership skills and high EQ, Jade was able to build deep mutual trust and respect with colleagues, both on her team and cross-functional stake holders. Jade is an asset to any team, but especially to those who need to get things done with both excellence and velocity."
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Senior Director, Corporate MarketingDrataChicago, Il, Us -
Senior Director Of Content & CommunicationsAbnormal Security Sep 2024 - PresentLas Vegas, Nevada, Us -
Director Of Content & CommunicationsAbnormal Security Apr 2022 - Sep 2024Las Vegas, Nevada, UsAbnormal Security is a behavioral AI email security platform focused on stopping modern email attacks, including business email compromise, vendor fraud, malware, and more. Since I started at Abnormal, revenue increased 1000%+, growing customers from 200 to more 2,000, including more than 15% of the Fortune 500. As the Director of Content and Communications, I'm responsible for all marketing content and PR activities, leading strategy and execution for all awareness-level content and media relations. Key achievements include: • Secured an average of 200+ pieces of quality media coverage each year, including 50+ placements in top-tier business and security trade publications. • Created the content that drove over 40% of all marketing-sourced new business meetings. • Drove the strategy for all Abnormal content across the entire funnel, writing and/or managing the creation of 30+ blog posts and 8+ gated assets per quarter.• Increased traffic to the blog by an average of 15% QOQ and managed SEO strategy to drive 150+ organic meetings each quarter.• Managed a team of content marketing managers, communications managers, freelancers, and agencies with annual programs budget of $1.1M.• Secured interviews for CEO and CISO across multiple Tier 1 business and security publications including WSJ, Bloomberg, Fortune, WIRED, VentureBeat, Dark Reading, and ZDNet.• Oversaw the analyst relations strategy, including relationships with Gartner, Forrester, ESG, and EMA.• Launched the Abnormal Intelligence threat intelligence microsite and achieved 10,000+ unique views per quarter with no promotions budget.
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Director Of Content MarketingAbnormal Security Jun 2021 - Jun 2022Las Vegas, Nevada, Us• Launched an influencer-based webinar program that drives 30% of all marketing sourced new business meetings, working alongside Brian Krebs, Graham Cluley, Chris Krebs, Frank Abagnale, and others. • Wrote and/or managed the creation of 20+ blog posts and 5+ gated assets per quarter.• Provided content direction for the revamp of the entire Abnormal website during the re-branding. • Expanded the CISO Guides white papers series—the key assets used in 70% of all content-focused digital marketing programs.• Partnered with demand generation and product marketing to create the buyer's funnel and ensure availability of content across each funnel stage and key persona.• Managed the SEO function for demand generation, increasing organic traffic by 135% over previous quarters.• Added additional public relations and social media responsibilities to role after 10 months, taking new position as Director of Content and Communications.
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Director Of Digital & Content MarketingAgari Mar 2021 - Jun 2021Agari protects against advanced email threats including business email compromise, spear phishing, and account takeover-based threats so people have the confidence to open, click, and trust everything in their inbox.• Led the Agari Digital Marketing team through the HelpSystems acquisition• Built, planned, and implemented overall digital marketing strategy including website, content, SEO, paid media, and social media• Managed the digital marketing team, including web developers, designers, and contractors• Prepared and managed digital marketing budget totaling $1M per year• Oversaw company social media accounts on Facebook, Twitter, and LinkedIn• Developed and implemented specific and engaging campaigns for prospects and customers via channels including website, email, social media, and live events• Wrote and/or edited 2+ blog posts per week and 5+ gated assets per quarter• Tracked conversion rates, CPC, CPA, and ROAS for all digital marketing spend
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Content Strategist, Help And EducationFacebook Nov 2019 - Mar 2021Facebook gives people the power to build community and brings the world closer together through its social media platform. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.• Wrote compelling product documentation to break down complex products and concepts for advertisers and marketing professionals• Owned over 150 pieces of content located in the Business Help Center and Facebook Ads Guide• Collaborated with product, marketing, and legal teams to create content for product launches• Ensured content was accurate, findable, high quality, and usable across multiple delivery channels• Represented advertisers to product teams by synthesizing key advertiser feedback and data -
Senior Content And Brand Marketing ManagerAgari Oct 2018 - Nov 2019Agari protects against advanced email threats including business email compromise, spear phishing, and account takeover-based threats so people have the confidence to open, click, and trust everything in their inbox. • Developed and maintained the Agari content strategy in support of global branding and demand generation objectives through the creation of blog posts, white papers, research reports, videos, and more• Optimized the asset mix to drive multiple buying personas through all stages of the marketing funnel• Oversaw the production of the Email Security Blog to drive awareness of Agari as a thought leader in the industry• Authored, edited, and managed the development of digital content for the website with an emphasis on inbound marketing best practices• Managed staff, contract writers, and digital agencies and oversaw budget reconciliation for all content and brand-related activities• Defined the Agari brand strategy and ongoing evolution, overseeing all aspects of brand expression including corporate messaging, digital and print media, tradeshows and events, and promotions• Led the design function, managed internal designers and agency relationships, and led enforcement of the brand and style usage across all internal and external stakeholders
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Content Marketing ManagerBluejeans Network Oct 2017 - Oct 2018San Jose, Ca - California, UsBlueJeans provides video, audio, and web conferencing software for online meetings, large-scale interactive events, and video-enabled conference rooms.• Researched, wrote, edited, and promoted content including blog posts, whitepapers, ebooks, customer stories, landing pages, and nurture emails for all stages of the marketing funnel• Created and executed content roadmap and editorial calendar that builds on key themes• Collaborated with design team to drive engagement with visually compelling content• Partnered with campaign managers to build email nurture tracks and launch targeted campaigns• Sourced content from product managers, thought leaders, industry influencers, customers, and others to provide varied quality content across all streams• Defined and measured content performance against relevant KPIs, benchmarks, and targets• Managed and maintained content resources for both internal and external audiences• Doubled page views on BlueJeans Blog in less than one year -
Content Marketing ManagerBig Nerd Ranch Jun 2017 - Oct 2017Atlanta, Georgia, UsBig Nerd Ranch is an app development and training company specializing in iOS, Android and web development and design with both B2B and B2C audiences.• Led strategy and implementation of B2B and B2C marketing across all paid & organic channels: web, PPC, social media, email, content production, referrals, and print• Wrote and edited advertisements, social media posts, ebooks, blog posts and case studies • Leveraged content, forms, and landing pages to enhance ABM strategy and secure MQLs• Produced, designed, and sent all emails, including two monthly newsletters, seven nurture tracks, outbound 1:1 sales requests, surveys, discount offers, and transactional emails• Optimized workflows and processes for efficient course development and content creation• Developed editorial calendar and manage team of 4 freelancers to ensure timely delivery• Exceeded goal of $1.5M marketing contribution to quarterly sales pipeline in 2 months -
Digital Marketing ManagerBig Nerd Ranch Jun 2016 - Jun 2017Atlanta, Georgia, Us• Created content (blog posts, ebooks, infographics) and shared across appropriate channels to build awareness of the Big Nerd Ranch brand, products and services• Established client insights blog, adding an additional 20,000 page views over one year• Built and managed company social media profiles and presence, including Facebook, Twitter, LinkedIn and Instagram, increasing traffic to website by 140%• Implemented ABM strategy using Pardot and tied marketing effort to $1.1M in sales• Monitored and engaged in relevant social discussions about Big Nerd Ranch and mobile/emerging technology to drive brand awareness, word of mouth marketing and site traffic• Reviewed and edited Big Nerd Ranch blog posts written by developers and internal teams• Designed and wrote all emails, including two monthly newsletters and B2B nurture tracks• Developed and maintained an alumni outreach program, resulting in 40% more alumni enrollments• Conducted regular competitive research on other products and companies in the app development, corporate training and coding bootcamp spaces• Tracked, measured and analyzed data to report on social media, content marketing and alumni program ROI• Identified new trends, verticals and channels to establish new marketing opportunities• Promoted to Content Marketing Manager in one year
Jade Hill Skills
Jade Hill Education Details
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University Of ChicagoLatin American Studies -
Kennesaw State UniversityDigital And Social Media
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Franklin CollegeAnd Spanish - Minor In Leadership
Frequently Asked Questions about Jade Hill
What company does Jade Hill work for?
Jade Hill works for Drata
What is Jade Hill's role at the current company?
Jade Hill's current role is Senior Director, Corporate Marketing.
What is Jade Hill's email address?
Jade Hill's email address is ja****@****ail.com
What is Jade Hill's direct phone number?
Jade Hill's direct phone number is +176574*****
What schools did Jade Hill attend?
Jade Hill attended University Of Chicago, Kennesaw State University, Franklin College.
What skills is Jade Hill known for?
Jade Hill has skills like Research, Leadership, Public Speaking, Social Media, Microsoft Office, Event Planning, Time Management, Strategic Communications, Customer Service, Community Outreach, Social Networking, Public Relations.
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