Jade Ariella Lien Email & Phone Number

Newark, New Jersey, United States

At MAVE, I launched and lead the creative studio within a tech firm, overseeing both sales and creative operations. I led branding and messaging initiatives, including the design and development of the company website and essential sales tools. By securing and managing five major client projects, I executed full-cycle rebrands, web design and development, comprehensive copywriting, and multi-channel marketing campaigns. One highlight was a boutique rebrand that led to a 35% increase in customer engagement, boosting both online and in-store presence.www.mave.org

New Jersey, United States (Remote)

At Studio Mosaic (formerly Mosaic Strategies Group), I led a creative team of five, collaborating closely with accounts and project management to deliver client-focused objectives across nonprofit, tech, and education sectors. As the sole creative lead for the company’s largest client, I managed a diverse range of creative services, from social media content and HR materials to stadium signage, machinery design, environmental design and packaging. Handling 20-30 projects weekly, I completed impactful website redesigns for high-profile clients, averaging 3 months or less for the lifecycles of each web dev project.

Jersey City, New Jersey, United States

Specializing in design and marketing for non-profit and arts organizations, retailers and political mail programs. Projects include: branding, content marketing strategy development, print and digital design, social media marketing, and audience development.

Formerly Action Graphics.Lead and contributed to a 2 year rebranding and renaming initiative that launched in October 2020. Managing and directing a team of 4 permanent designers. Continually expanding the Creative Team to raise the bar in terms of project quality and diversity, as well as workflow processes leading to a 30% increase in creative sales YoY (2020) and increased project profitability; Develops strategies and creative solutions to meet client objectives; Leads and directs creative team and freelance pool to execute projects; Provides full life-cycle project management across multiple departments, including but not limited to: client on-boarding, creative ideation, schedule management, art direction, design execution, preparation for print production and/or digital development, client communication and fulfillment; Approves pricing and maintains department budget; Serves as department liaison on Management Team; Designs and maintains internal marketing materials to meet brand standards; Assists sales team in meetings with clients and prospects to present creative services.

Facilitates online and offline presence, including the development and execution of all content marketing efforts (weekly blog, whitepapers, case studies), brand maintenance, site design, social media, and printed materials; consults on and contributes to creative and strategy marketing projects (in-house and client-based), specifically graphic design and copy writing; captures and distills website and email marketing analytics; builds and maintains editorial calendars; executes and tracks online campaigns, including but not limited to lead generation and product releases; facilitates workshops and education around fundraising and integrated marketing strategies for target groups.

Newark, Nj

In addition to overseeing day to day operations and assisting our Executive Director, responsibilities relate mostly to the support/management of our ongoing core programs which include but are not limited to: program/project management; in-house graphic designer; web design/maintenance; managing earned media; and social media/marketing.Producer: Open Doors Citywide Arts Festival A multi-venue 10 day citywide festival comprised of a gallery crawl, artist studio tour, city murals tour, public art and performance, poetry and music events and more. Managed marketing, design, and all other aspects of the Festival which contains over 35 presenting spaces, showcases 300+ regional and international artists, and attracts upwards of 8,000 visitors from throughout the Greater Newark Metro Area. Administrator: ArtStart Grants Program An annual grants program (grants range from $500-$3,000) that provides funding to individual artists and organizations looking to offer programs in Newark's neighborhoods and communities, particularly where access to the arts is limited or non-existent. Ran numerous information sessions each grant year and oversaw the entire grant cycle from promotion through the application, review, and awards process. Worked with 10-12 grantees throughout the year and helps to promote their projects as well as provide assistance throughout the implementation process.Special Events Assistant: Fundraising Committee (2010 to present)A subcommittee of NAC's Board of Directors responsible for the planning and implementation of all fundraising and donor cultivation events and initiatives. Since 2010, participated as an active member of the committee and provided graphic design/art direction for all printed materials, web design, and other creative elements. She has helped to raise over $450,000 through galas, online fundraising campaigns, silent and online auctions, and other cultivation events.

Newark, Nj

Iandor Fine Arts exerts a global focus dictating an emphasis on significant contemporary museum-quality works of art that is designed to acquaint the novice and yet stimulate the incentive of the most expert collector. The works of established and select emerging painters, sculptors, and photographers are installed with a visual dialogue that is curated to further explore the issues of the artists and their cultural mediation as it relate to what the viewer sees. Iandor Fine Arts (IFA), located in Newark, New Jersey, is the repository of the Norman W. Lewis Estate. Norman W. Lewis (1909-1979) had a very illustrious career that began post Harlem Renaissance. He is known as one of the great Abstract Expressionists, being the only African American abstractionist of the New York School of Abstract Expressionism in the mid-20th century. Exhibits:Works by Oliver Lake, 2012www.iandor.com

Www.Rogueart.Org

Rogue Video is the vision of independent curators Jeanne Brasile and Jade Ariella Lien. After perfecting the mobile set up which is comprised of projectors, power inverters, a portable DVD player and an automobile, they decided to continue these mobile art projects under the name Rogue Video. It is outside of the confines of the gallery that they discovered their creativity can run free and literally leap tall buildings in a single bound.Personal statement:I seek to develop exhibits that call on both artists and audiences to engage themselves on the most intimate levels and inspire dialog that transcends that which occurs in a traditional gallery setting. Content that requires a participant to pause, to reflect, and most importantly, to react is what I’m after. Rogue Art is about abandoning a linear way of thinking, becoming fluid and liberating artists and curators from the four white walls and allowing them to capture the immediacy and reality of any given location. If form follows function, the greatest accomplishment we can achieve is to break convention and unite progressive art with raw inspiration.Exhibits:• Letting Go - October 2011 Newark, NJ as part of Newark Arts Council's Open Doors• Habeas Corpus - March 2011 Brooklyn, NY as part of Arts in Bushwick's SITE Festival• PixelPops! Film Festival 6 - October 2010 Newark, NJ, Jersey City, NJ, and Brooklyn, NY

• Principle graphic designer • Handled all facets of twelve annual exhibits, including curating two shows independently.• Managed inventory, storage, and registration for exhibits and juried show submissions.• Coordinated studio school curriculum (25-30 ongoing programs), promotional events, and advertising.• Maintained membership, donor, and gallery databases.• Raised $5,000 at Annual Summer Luncheon and Art Auction (2009).• Edited quarterly newsletter and course publication.

• Maintained gallery, office space, archives, and Facebook page.• Edited exhibition and course catalogues.• Researched Emerging and Contemporary Artists.

Ba, Art History, Arts Administration

Activities and Societies: Art Community in Drew, Art History Club, Asia Club, Asia Tree House, New York Semester on Contemporary Art, Drew.

High School

Activities and Societies: Newspaper, Cassandra Literary Magazine, Creative Writing, Stage Crew 2002-2004