I'm a doer and a strategist who lives and breathes data and optimizes on the fly. Do you need someone who can assess current challenges, identify opportunities, and make a quick impact? Consider it done. My elevator pitch: I'm a process-oriented digital marketer with 10 years of experience driving efficiency and innovation in marketing. I specialize in transforming marketing programs into best-in-class functions that drive increased lead generation, brand awareness, and customer engagement. I'm a self-starter who takes the initiative to get things done and thrives in a fast-paced environment.π Some career stats:βοΈ Marketing operations: New tools - vetted them, implemented them, trained the team to use them. Strengthened internal partnerships. Developed new workflows & feedback loops. Technology? Strategy? Yes, I've got you covered. βοΈ Web development: I've built half a dozen. Could do it in my sleep. HTML & CSS? Yep. Wordpress? Yep. Obscure custom CMS platform? Unfortunately, yes. βοΈ SEM & ads: I've run dynamic ads on LinkedIn, Facebook, Instagram, Google, YouTube, AdRoll. I know which platform to use when and how to work within a budget - and also how to set the budget.βοΈ Marketing automation: I'm a Hubspot power user. I've built webinar archives, microsites, elaborate workflow automations, chatbot workflows, social scheduling & monitoring, reporting. βοΈ Email marketing: I've written and launched 600+ email campaigns. Who cares about volume though? My top performing emails had a 40% engagement rate. βοΈ Social media: I'm the resident expert. I grew Maxim's following 70%, trained 1,000 recruiters, and 150+ field offices how to use social to recruit and build the business. βοΈ Inbound marketing: Webinars - hosted them. Blogs & case studies - written them. Events - hosted, attended, and designed the booth. βοΈ SEO: Wrote a blog post at Cipher that drove 30% of organic traffic month after month. Developed pillar pages of content at Earth Networks to optimize the website.
Listed skills include Social Media, Marketing, Facebook, Email Marketing, and 47 others.