Julie Anne Dellinger Email & Phone Number

Reston, Virginia, Us

Using B2B tactics, design and execute the marketing strategy to 3X revenue for a D2C e-commerce business. Key responsibilities and accomplishments within my first 90 days include:Revenue generation & campaign marketing - Developed the marketing campaign strategy for an e-commerce store that drove 26% YOY increase in revenue using a combination of holiday specials, flash sales, and discounts. Increased YOY revenue by 50% in July (2024 vs 2023) using organic tactics only (email, pop-up forms, landing pages, organic social).Revenue operations - Built monthly and daily revenue forecasts based on key marketing strategies and analysis of buyer behavior.Community marketing - Launched a community marketing initiative to engage customers and accelerate growth. Grew the community to 1,600 members in 60 days. Affiliate marketing - Partnered with the program director to establish a new referral platform, configure workflows, and develop content to launch an affiliate marketing program. Managed strategic partner accounts, driving 12% of revenue in Q2 from affiliates. Content marketing - Launched a new content site and led the SEO strategy to drive an 112% in organic search traffic from Q1 to Q2 by increasing content production (blogs) by 2.5X, creating new landing pages, and optimizing existing content. Additional responsibilities: vendor management, mentorship, creative direction

Hoboken, New Jersey, Us

Responsible for leading efforts to increase market awareness and generate leads, coordinating and executing effective marketing campaigns, tracking their success, and strengthening the company's digital footprint.

Hoboken, New Jersey, Us

Leading "always on" demand generation activities across web, search, and social for the 4X 'Best in KLAS' provider of remote patient monitoring services.Key accomplishments: - Built the webinar strategy & all associated assets with a focus on efficiency and engagement, resulting in a 105% increase in participation from one webinar to the next- Leveraged new Hubspot CTA features to promote key content, increasing lead generation 200% from May to July 2023- Led the SEO strategy, driving a 48% increase in featured snippets and 2X increase in commercial intent keywords on the website in 6 months - Evolved the organic social content strategy to include a mix of content types (PDF carousels, video snippets, etc.), resulting in an all-time high engagement rate of 33% for a single post- Redesigned the Solutions section of the website based on user engagement data, competitor analysis, and current best practices to improve product positioning and drive brand awarenessAdditional responsibilities:- Optimizing 300+ blog posts to drive organic traffic and conversions- Using SEMrush and Ahrefs to identify keywords and draft content briefs for new blog content- Building engagement on dormant social channels (Instagram and Facebook) and growing engagement on LinkedIn - Evolving SKAG strategy on Google Ads to adapt to the latest Google algorithm changes - Improving the user experience and creating clear user journeys on healthrecoverysolutions.com

New York, Ny, Us

Leveraging the Pavilion community of marketing & business professionals to build meaningful, lasting professional connections. Tapping into the collective knowledge of this group to improve my marketing knowledge and expertise.

Columbia, Maryland, Us

Developing B2B2C marketing campaigns and strategies to increase brand awareness and generate qualified leads for a national home care agency.Key accomplishments:- Improved the performance of paid search and paid social campaigns by revamping the advertising strategy and re-focusing campaigns on key differentiators. This approach resulted in a 147% more impressions, 26% more clicks, 67% more qualified leads, 21% cost reduction in ad spend in 6 months- Diversified the advertising strategy and managed the advertising budget to drive 8.5M ad impressions,143,000+ ad clicks, and 10,000+ leads in 12 months to support strategic business initiatives- Improved the user experience of prospective employees by developing & launching a new careers site to support recruitment. This 9-month project involved working with a cross-collaborative team to develop the content strategy, optimize for search, build pages, configure integrations, and communicate internally about the new resource. Within the first 3 months of launch, this site has a 7% overall conversion rate, 45k monthly visitors, 5 avg. page views, 2+ mins time on site- Increased brand awareness and drove new business opportunities by redesigning the corporate website with a focus on serving patients/patient families. This site serves 60k monthly visitors with 50% of traffic driven by organic search and 5% month-over-month growth in conversions- Led the migration of a 200+ page website from SiteCore to WordPress in 4 weeks with significant improvements to performance (GTmetrix F to A), user experience, and search optimization- Supported the launch of a new business line by advising on the brand and website development of Maxim at Home, a new web app for companion services. Built the pre-launch social advertising strategy that drove 4.5M ad impressions, 14,000+ engaged Facebook users within first 45 days

Columbia, Maryland, Us

The voice behind the Maxim Healthcare corporate social media accounts (LinkedIn, Facebook, Twitter, Instagram) driving engagement and awareness of a national healthcare staffing and home care agency.Key accomplishments:- Developed a social media training program to coach 1,400+ recruiters and 160+ offices on social recruitment and networking tactics, driving a 25% increase in leads from social in 12 months- Built a social media strategy focused on consistently posting engaging content that resulted in over 20% follower growth on key channels (LinkedIn, Facebook) and 100% growth on Instagram within 1 year- Owned the social media content calendar and drafted 2-3 posts per week, including a social-only series to promote Women in Leadership - Conducted 100+ social media consultations with office staff and recruiters across the Maxim network to discuss challenges and recommend best practices- Built the Social Media Hub, an intranet site on Hubspot showcasing social media best practices with 400+ monthly visitors- Launched a monthly email newsletter on social media best practices with 680+ subscribers - Established the first-ever Social Media Policy to enforce standardized procedures for representing the Maxim brand on social media- Led the clean-up of Maxim's social media footprint using ZeroFOX to flag, review, and request takedowns of 700+ dormant and unauthorized profiles- Launched Canva for employees to create on-brand social media graphics. Created new templates, managed user access, trained new users- Partnered with internal teams (Learning & Development, Office of Maxim Experience, Centers of Excellence, Legal, and Employee Relations) to strengthen the relationship with Marketing, improve processes, and develop new/improved resources - Led the crisis communications response on social media during the COVID-19 pandemic and 2020 Black Lives Matter protests

Columbia, Maryland, Us

-Participated in the interview/selection process for 2021 Summer Marketing and Communications interns. -Developed the onboarding and project plan for the summer Marketing intern.-Mentored and coached intern on office basics (creating a meeting in Outlook, using WebEx for meetings, formatting tips in Word, etc.), as well as digital marketing tools and tactics (Hubspot, Canva, Asana, AirTable, etc.).-Oversaw work on projects ranging from social media to competitor research to email marketing.

Germantown, Md, Us

Drove marketing innovation for an international B2B / B2G company by enhancing inbound marketing, implementing SEO best practices, refreshing and optimizing content, generating new content, integrating video, and driving more customer-centric marketing.Committed to disrupting the status quo to improve internal processes and sales and marketing alignment.Actively working to build meaningful relationships with Operations professionals in the target business verticals of Government, Commercial, and International to increase engagement, generate good-fit SQLs and MQLs, and reinforce brand reputation as the world’s leading weather intelligence company. Supporting Operations professionals with educational content (webinars, white papers, blog posts, etc.) that inform safe and efficient business operations in the face of severe weather threats. Key Accomplishments:Developed and launched new customer engagement campaigns, including a monthly customer newsletter and a user conference for 60+ attendees.Coordinated marketing support and logistics for exhibition at 10 events globally that spanned from Chicago to Manila. Executed integrated marketing campaigns for the key industries of Aviation and Emergency Management that included web/print/social advertising, hour-long webinars, and targeted email campaigns. Collaborated with our Sr. Content Manager to create 10+ new "pillar pages" on a WordPress website to better organize existing content and improve SEO. Coded and launched a new webinar library on a Hubspot landing page to make recordings easier to find and repurpose. Built a Sales Enablement site to house marketing assets (data sheets, calendars, links to campaigns, etc.) on Google Sites.Supported the launch of a new product and the re-brand of an existing solution with expanded features.

Annapolis, Md, Us

Driving forward a strategic marketing vision that increases brand awareness and demand generation for a growth-oriented competitive strategy and B2B SaaS technology firm. - Optimized the website for SEO to drive traffic and lead generation with 30% of organic traffic driven by a single high-performing blog post - Transitioned marketing activities into the Hubspot marketing automation tool and building new resources (landing pages, new website pages, targeted email campaigns, automated drip campaigns & workflows) - Managed the integration between Hubspot and SalesForce- Managed the marketing budget and team growth strategy- Developed processes and led the initiative for internal competitive intelligence activities using the Knowledge360 CI automation tool- Created a content strategy to establish thought leadership, including blog content, ebooks, webinars (GoToWebinar), and in-person speaking engagements - Facilitated internal communications through the production and dissemination of a weekly Hot Topics email and a monthly internal newsletter, The Cryptogram- Vetted and owned partner relationships with external agencies (marketing, video production, graphic design)- Ensured consistent branding through the development and enforcement of Branding Guidelines- Managed social media accounts (LinkedIn, Facebook, Twitter, YouTube) and online advertising strategy (LinkedIn, Google Ads) to grow and nurture an online community - Supported the development of a new go-to-market strategy and buyer persona profiles - Supported the launch of a new service offering (Insider Threat) which featured radio advertising campaigns and thought leadership activities to raise awareness within the government contractor industry

Annapolis, Md, Us

In a voluntary capacity, my goal in this position was to ensure the smooth transition from one office location to another. newly renovated location. Responsibilities included: communicating move updates to employees, coordinating new furniture selection, assisting with interior design decisions for the new office space, managing the "punch list" of post-move items, and overseeing the move of existing furniture between spaces.

Annapolis, Md, Us

Executed integrated marketing campaigns for an international B2B membership organization.Prioritized and developed new marketing collateral and initiatives for 5 product teams. Outlined an annual marketing strategy, analyzed and evaluated progress quarterly. Utilized data & analytics to identify trends and best practices. Facilitates marketing operations and increased the efficiency and effectiveness of marketing efforts through the implementation of new technology and processes. Managed junior team members (graphic design) and interns. Supported the Senior Director, Global Strategy and Communications with tasks as needed.

Annapolis, Md, Us

Manage the redesign of two TRACE websites including Salesforce integration, a database of more than 500 documents, and other interactive elements.Maintain the relationship with our local printer, including placing and reviewing orders for new materials.Draft content and update digital media accounts and web properties, which include existing websites, Facebook, LinkedIn, Twitter, YouTube, Slideshare and Weibo.Develop a digital media strategy that utilizes sponsored content and advertisements to increase visibility, awareness and engagement.Act as the designated on-site manager for two full-time summer interns in the Marketing Dept. focusing on program design, project identification, delegation and oversight, and day-to-day mentorship. Assist Events Coordinator with email marketing, events planning, printing and shipping materials, updating contact lists in Constant Contact and Salesforce. Actively participate in planning, execution and evaluation of marketing campaigns (internal & external). Direct creative vision as the in-house graphic designer responsible for designing branded templates, logos, advertisements, etc. Coordinate with the Advisory Services team to publish the TRACE Blog. Past Projects Included:--Identification and implementation of a web-based tool for collecting information and payment as part of the Application process for the TRACE Accreditation program. --Set up a file sharing site for conference materials related to TRACE regional workshops and events.--Brought organization and structure to bi-weekly marketing meetings with the creation of a marketing meeting agenda.--Using Adobe and Microsoft software, rebranded more than 50 company documents and materials including: stationery, business cards, certificates, due diligence report forms, note cards, envelopes, address labels, post-its, folders, and more.--Coordinated with a self-publisher to bring the book How to Pay a Bribe (2014) to print.

Annapolis, Md, Us

Focusing on search engine optimization, I worked with the marketing team to create a comprehensive and clear online brand for TRACE and its services. This included consulting on the redesign of the TRACE website and blog as well as assisting in social media management.

Identified an online tool to check for broken links on the special Commencement Weekend website. Researched former Commencement speeches and crafted Facebook posts in advance of the 2013 speaker announcement. Drove a 113% increase in Facebook page likes in one week. Generated 43 likes of a single post in two days, a 12% engagement rate and new page record.

Created a Digital Media Plan outlining the Spring semester use of Twitter and WordPress with the goals of increasing consistency and engagement. Identified the most active followers of the digital media accounts and planned for ways to recognize and interact more with these individuals. Implemented the DMP and monitored its results. Emailed the Editor-in-Chief of the magazine once a week with an update and plan for the next week. Started a Staffer of the Week blog post to learn more about the magazine staff and engage them further in the magazine's online presence. Identified a public relations opportunity in the 15th year anniversary of the magazine. Conducted a research project in the University Archives to create a timeline of the past 15 years and generate ideas for a special digital edition of the magazine.

I collaborate with a graphic designer to design and code a WordPress website for Inkululeko. The site runs on CSS3 and HTML5 and JavaScript. Elements of the site include widgets, contact/application forms, analytics tracking, and PayPal, MailChimp and Twitter integration. This project was designed and coded in Adobe InDesign and Dreamweaver.I was also responsible for hosting the website through BlueHost and configuring the database for WordPress.

Managed and updated the website; acting member of the executive board. Using Google Analytics from the site, planned and executed a redesign to streamline the user experience and remove redundancy.

Towson, Maryland, Us

As a public relations intern in the Home and Building division, I primarily worked on the John Deere and Sensuede accounts. I also worked with the Target and Pfizer account teams on small projects. In addition to current clients, I assisted in the acquisition of a new client, Allsteel by conducting preliminary competitor research and helping welcome the client to IMRE. During my internship I was in charge of media tracking and reporting, share of voice monitoring, creating and updating media lists, editing briefing books, packaging event mailers, compiling Facebook demographics and collecting editorial calendars. I worked with Excel, Vocus and BurrellesLuce to collect and organize data for clients.

Us

Using a WYSIWYG editor, I posted updates to the website and modified pages to provide a better overall user experience. I also assisted in the transition of the website to a new web editor using Joomla software. During weekly meetings with the Director of the Temple, I suggested improvements for the old website and discussed/explained the new Joomla editor.

Interacted with and offered assistance to customers. Utilized register computer to complete transactions. Worked independently. Cleaned, stocked the shelves, used helium tank to blow up balloons, took care package orders over the phone, checked/corrected price tags.

Assisted six first-year students in their transition and orientation to campus including registering for classes, joining student organizations and finding classroom buildings. Advised a group of 16 first-year students as the teacher's assistant for a COM 100, introductory course, during which I planned a group trip to a downtown restaurant and a round table of student organizations to introduce them to the Syracuse and campus culture.

Worked independently in the store front, interacted with and assisted customers, stocked/cleaned.

Irving, Tx, Us

Handled money, cleaned, cooked, provided customer service.

B.S. From S.I. Newhouse School Of Public Communications & School Of Information Studies, Public Relations, Information Management And Technology

Marketing Strategy Certification

Odyssey In Athens Study Abroad Program

Education record