Marketing Director
Current- Generate leads and build brand awareness through digital marketing and in-person event campaigns- Produce photo, video and graphic design content for social media- Create content and manage paid advertising on Meta and Google Ads- Write and design email marketing campaigns- Build digital automations in ActiveCampaign CRM- Refine marketing language and UX of company website- Collaborate with company executives to launch new membership model- Navigate company PR responses to sensitive social issues including the death of George Floyd, pandemic safety & political disinformation