Helping businesses in the telecoms and technology sectors to define their marketing strategy, create actionable plans and to manage the execution of marketing initiatives. Offering expert advice in transitioning from a traditional outbound approach to an inbound lead generation approach using a wide range of digital marketing activities.

- Responsible for defining marketing strategy- Implementation of marketing strategy- Business communications and PR

Delivering well thought-out and faultlessly executed marketing campaigns, providing exceptional customer service, creative delivery, managing studio work-flow and supporting the creative team with providing the big picture. Assisting Q's clients with their digital needs and ensuring online complements the offline.

Responsible for Meridian Energy's retail digital marketing initiatives (UI, content, usability and growth of website, eDM and online campaigns) and digital self-service channels (customer portals, website & IVR) to achieve target portfolio mix and growth.

Responsible for brand, digital marketing, retail marketing, terminal services marketing including the Travel & Tourism Centres, tourism marketing campaigns and partnerships for domestic and trans-Tasman markets, and for the sponsorship and events portfolio.

Ensure marketing and external communication strategies in relation to the online channels are co-ordinated to support the Company strategic business plan.Co-ordinate all emarketing activities including website development projects, search engine marketing, manage key emarketing relationships with agencies, contracts and external parties and the eDM communication plan.

Developed, implemented and analysed marketing/promotional plans for a portfolio of schools including Tourism, Travel, Business and ICT. Used all applicable forms of media including mass advertising, emarketing, direct marketing, events, PR and internal communications.

Responsible for ensuring the accuracy and presentation of the UK website www.cunard.co.uk is maintained including corporate information, itineraries, pricing, promotions and travel trade information.Designed and produce bimonthly emails for promotion to the customer database, monitored their success and analysed results to help plan future campaigns.Developed emarketing campaigns using profiling, AB testing and an online survey tool.Maintained the extensive online Cunard image library and archives.Implemented and managed search engine optimisation techniques and work with third parties to promote Cunard online ensuring brand guidelines are adhered to.Ensured the call centre and trade sales teams were kept up to date with new products, online initiatives, and consumer campaigns.

Instigated and produced a wide range of high quality marketing materials and promotional activity specifically targeting the UK travel trade using a variety of distribution channels.Briefed and work with marketing, PR, media and promotional agencies, and printers to deliver effective marketing materials.Redeveloped, managed and promoted the travel trade website www.flybmi.com/trade in conjunction with specialist agencies.Encouraged usage of the trade website over traditional channels such as the call centre and sales teams.Implemented effective advertising campaigns within key trade publications and trade events.Produced marketing campaigns to support new products/ routes with the trade.Supported the regional trade sales teams in London, the Midlands, Scotland and Republic of Ireland.