Working closely with clients on strategy and brand building solutions.Implementing strategies and creating concepts; from inception of research & brand analysis, to the creative direction, right through to the design process. I'm experienced in both technical and lifestyle apparel areas, from luxury brands to purist outdoor & sportswear through to commercial high street brands, for both UK & international markets. Brands i've helped to build:THRUDARK Working closely with the team to design special projects:Oryon - hot weather desert collection.TIER 1 special forces special project (not for public consumption)Force Cadence - performance cycling gear for road & MTBFAIRFAX & FAVOUR Design of technical outerwear to help diversify their product offer.CHPT3 (SS21 / AW21)Design and creative lead to help redefine the brands apparel offer, from fit to aesthetic and fabrication across both Men's and Women's for a relaunch away from their current partnership with Castelli . . . coming SS21MUSTO (Sept 18 - July 20)Design lead for Musto Land Rover collections(AW20/SS21/AW21) & Evolution product categories BEN SHERMAN (Jan -Dec 2018)Outerwear designer for AW19/SS20/AW20 collectionsHI-TEC R&D project for technical outdoor apparel collectionsRAB Strategy and concept for performance lifestyle collectionsJACK WOLFSKIN (with Bureaux Design)Design lead for TECH LAB launch range (ISPO Gold award winner)HUNTERDesign lead: Hunter Field - Technical equestrian outerwear capsule for The Duke of Wellington anniversaryHOUSE OF FRASER Design lead: Army & Navy (private label brand) ROHAN Technical outdoor apparel design consultantGOOSE DESIGN AGENCY design specialist for JACK WOLFSKIN (ski concept)

It's slow fashion with performance built in for everyday needs.Our lunch product was Polartec Apex Award Winner 2021.www.absnt.co.uk

Design lead for apparel product within branded goods team (mat cover role)Implementing long term strategy plans and concepts for apparel collections. I put forward and helped to establish the relationship for the Musto X Defender collaboration, delivering the creative vision for design proposal and executing the product concepts for the 'above and beyond' collection which was further developed in-house with the Musto team. I also worked on the special projects pieces for, namely the Private White VC drivers jacket collab that was designed to be issued with the Ltd run Jaguar D-Type.Worked closely with in-house teams to translate vehicle livery across to Formula E apparel products.

I was bought onboard as part of the design management team to relaunch the tech collection (snow & ski), researching and refocusing the product line offer. From initial concept, to design and development (finessing fits and ergonomics of garments) of complete ranges, right through to market.

Outerwear focused designer for outdoor performance product categories; covering waterproof technical jackets, softshells & down insulted pieces, through to rugged utility styles & insulated parkas.Close working relationship with fabric suppliers and factories, constantly pushing to develop innovative fabrications and construction methods to maintain a leading level of highly durable performing products