On Sept 30, 2024, Sage acquired Anvyl

- Lead demand generation function, tech partnerships, co-marketing, and outbound sales- In charge of GTM operations, tech stack, budgeting, and forecasting - Drive awareness and all top-of-funnel efforts- Manage SDR process and function- Coordinate, manage, execute, and attend conferences and events

The first marketing hire for the company and led a team of 3 on all marketing and communications strategies, including launching the Ampla brand and the Series A announcement.

Lead product marketing in the Digital Markets business unit of Gartner by working closely with a range of cross-functional teams, product managers, sales, design, client success to develop go-to-market website strategy and produce efficient sales enablement materials, including pitch decks, case studies, white papers, and webinars.Digital Markets is a business unit within Gartner and operates the world’s premier source for software vendors to connect with buyers, through research, reviews, and lead generation.

• Consulted with 350+ B2B software companies globally, in multiple industries, discussing online inbound marketing strategies aimed to increase revenue from their Pay Per Click lead generation campaigns• Advised clients on digital marketing key metrics, to ensure proper tracking through analytics or marketing automation programs for closed-loop marketing to enable exact ROI per channel and achieve KPIs

Digital Consumer NYC- Managed and optimized Outbrain campaigns for consumer clients, handling headline creation, budgeting CPCs, CTR and compiling key metrics- Built lists and implemented influencer engagement programs for multiple clients, surrounding brand loyalty and general awareness- Offered social listening reports involving relevant conversations in the brand’s space and strategized ways to differentiate from the competitionDigital Food DC - Assistant Account Executive- Managed communities across Facebook and Twitter for two clients in the food and energy space, which included tactical and strategic support in the form of creating daily social content, engaging with followers, producing visual content, compiling monthly analytics reports and escalating issues to the appropriate parties for crisis communication- Monitored and provided insights in the food and nutrition space with the help of a daily report, offering key metrics, potential opportunities and pinpointing emerging trends- Executed strong blogger relationships through methods of ongoing communication, Twitter chats invitations, branded visual content materials and specific outreach offering key campaign messaging- Communicated social media updates to clients, providing ways in which to optimize social media content for emerging technology and trends- Managed a paid media strategy for a Food client from scope to execution while being responsible for budgeting and audience targeting over a period of nine months

Weekly tasks included:- Monitored 5+ clients on online platforms on a daily/biweekly basis, compiling reports that included insights and recommendations on suggested social engagement- Drafted social media editorial calendars and developed weekly analytics reports to track content performance- Managed research and audits on digital conversations surrounding client competitors and new business opportunities- Identified potential blogs and Twitter influencers to reach out to, in order to drive the client’s message around the web- Prepared case studies, examining online conversation centered on current events, launches and brand crises

Athens Social Media was a strategic digital marketing agency in Athens, Ga. It continues to grow from implementing local marketing initiatives to working with national and global brands.

I worked on event planning and sponsorship opportunities. I presented a social media brief to all Development Officers sharing tips and steps the chapter could use for their social media channels.