◾ Manage technology implementations, driving deliverables and managing all aspects of project scope.◾ Lead the development and execution of marketing automation strategy across Oceania as the Marketo product owner.◾ Design and drive the Marketo product roadmap and maturity model, accountable for the delivery of new features to address business and user requirements. ◾ Conduct regular reporting to analyse campaign performance metrics and use data-first insights to shape decision making.◾ Coach and performance manage on and offshore support teams across multiple time zones.◾ Vendor management, handling contract negotiations, monitoring scope and ensuring business value is realised.

Worked as part of the Digital Fast Forward team managing ey.com sites and advancing digital transformation across Brand, Marketing and Communications at EY. ◾ Migrated EY Australia and New Zealand websites to Adobe Experience Manager (AEM).◾ Collaborated with the global product team to empower change and drive website improvement projects enhancing the online user experience. ◾ Conducted competitive analyses to identify digital trends and best practices across the B2B landscape.◾ Devised and drove digital growth and optimisation strategies for AEM. ◾ Measured and interpreted website data for reporting to enable customer profiling and journey mapping.◾ Engaged with key local stakeholder groups to gather business requirements and feedback regarding digital products. ◾ Owned the development of new request management processes and automated workflows to support new platforms. ◾ Supported the development of a new suite of planning and reporting tools to streamline activities and create a dashboard view of performance. ◾ Conducted training sessions to educate the business and encourage advocacy across multiple products.

Manage the development and implementation of marketing campaigns and communications strategies across the Asia Pac region to support key business objectives and drive brand awareness and engagement. Also responsible for leading the implementation of new CMS across the business.◾ Developed and implemented multiple omni-channel marketing campaigns to promote brandawareness and engage current and potential business clients with Applus+ services.◾ Monitored key metrics using online analysis tools to evaluate the effectiveness of marketingcampaigns and provide insight for future decision-making.◾ Managed the legacy CMS and led the implementation of new CMS Magento across Asia-Pacific.◾ Innovated content to support and drive digital marketing strategies across online channels.◾ Created and managed internal communications strategies to support internal engagementinitiatives and encourage awareness of the Applus+ brand.◾ Led multiple internal process improvements, embedding the change into the organisation.