Jade Veillette Email & Phone Number

Canada

Toronto, Ontario, Canada

I’m excited to be back at Mobilize Media Group, where I’m leading the charge on social media and content strategy. In this role, I’m focusing on crafting compelling content and driving engagement across various platforms, all while aligning our efforts with the broader goals of our clients. It’s great to be part of a dynamic team again, using my experience and creativity to drive real impact.

Toronto, Ontario, Canada

Quartermaster aimed to rethink how people find home services, focusing on personal, neighbourhood-based referrals. My role involved crafting content that communicated the vision—highlighting the importance of real, community-driven recommendations over digital algorithms. At the time, the platform was still seeking product-market fit, with homeowners not fully engaging with or understanding its value. To address this, I conducted user research to uncover insights into what potential… Show more Quartermaster aimed to rethink how people find home services, focusing on personal, neighbourhood-based referrals. My role involved crafting content that communicated the vision—highlighting the importance of real, community-driven recommendations over digital algorithms. At the time, the platform was still seeking product-market fit, with homeowners not fully engaging with or understanding its value. To address this, I conducted user research to uncover insights into what potential users were looking for. This research shaped the grassroots narrative I consistently advocated for, designed to resonate with users and bring coherence to the app’s various elements. With limited resources and no dedicated team, I navigated shifting priorities and the complexities of a developing platform. My goal was to position Quartermaster not just as a service, but as a meaningful connection point for homeowners and trusted tradespeople. Show less

Toronto, Ontario, Canada

I led the marketing efforts for a wide range of clients, blending creativity, digital marketing know-how, and strategic storytelling. My focus was on crafting marketing campaigns that truly connected with target audiences, driving engagement and helping clients reach their goals. I also managed a talented team of digital strategists, guiding them to deliver high-quality content that aligned with our strategic objectives.Key Contributions:- Managed digital marketing campaigns that… Show more I led the marketing efforts for a wide range of clients, blending creativity, digital marketing know-how, and strategic storytelling. My focus was on crafting marketing campaigns that truly connected with target audiences, driving engagement and helping clients reach their goals. I also managed a talented team of digital strategists, guiding them to deliver high-quality content that aligned with our strategic objectives.Key Contributions:- Managed digital marketing campaigns that aligned with client goals, boosting brand visibility and ROI.- Created and executed content strategies rooted in thorough market research, which helped amplify brand presence on platforms like Facebook, Instagram, and Twitter.- Led a team of digital strategists, ensuring their work was cohesive, impactful, and met our strategic goals.- Leveraged my visual and communication skills to keep projects on track and ensure clients were always satisfied.- Enhanced social media efforts with targeted ads and creative content that increased engagement.- Delivered impactful copywriting and editing, making sure every message was on point and true to the brand’s voice. Show less

Remote

I worked closely with teams across Customer Success, Product, Marketing, Sales, and HR to make sure our operations and communications were consistent. This involved streamlining processes to boost efficiency and fostering a culture that improved team dynamics and strengthened stakeholder relationships.Some of the key projects I tackled included launching a global intranet platform to enhance employee engagement and developing a social media strategy to boost our digital presence. I also… Show more I worked closely with teams across Customer Success, Product, Marketing, Sales, and HR to make sure our operations and communications were consistent. This involved streamlining processes to boost efficiency and fostering a culture that improved team dynamics and strengthened stakeholder relationships.Some of the key projects I tackled included launching a global intranet platform to enhance employee engagement and developing a social media strategy to boost our digital presence. I also played a role in auditing and refining both internal and external processes to make our organization run more effectively.As part of the Diversity, Equity & Inclusion Committee and the Corporate Social Responsibility Steering Committee, I was involved in shaping initiatives that promoted more inclusive and responsible business practices. Show less

Ottawa, Ontario, Canada

I focused on creating and executing marketing communications strategies that aligned with the company’s goals and industry trends. My role involved designing internal initiatives to boost employee engagement, as well as crafting external communications plans and content calendars. These efforts were all about providing product owners and internal teams with clear, strategic direction.

Toronto, Canada Area

I led a successful Kickstarter campaign that exceeded our brand awareness goals in just under 40 days. By driving the digital strategy, I crafted and executed omnichannel marketing plans that significantly boosted our brand exposure, resulting in mentions in 22 international publications, over 32,000 website visits, and 1,600+ email signups.I also focused on improving cross-departmental collaboration by standardizing processes, introducing design templates, setting up a content… Show more I led a successful Kickstarter campaign that exceeded our brand awareness goals in just under 40 days. By driving the digital strategy, I crafted and executed omnichannel marketing plans that significantly boosted our brand exposure, resulting in mentions in 22 international publications, over 32,000 website visits, and 1,600+ email signups.I also focused on improving cross-departmental collaboration by standardizing processes, introducing design templates, setting up a content calendar, and launching Lunch & Learn programs. These efforts helped create a more cohesive work environment and boosted team productivity, especially when coordinating our remote contractors with the in-house design team.Another key responsibility was managing our presence at CES, one of the world’s top tech events. I oversaw everything from booth design to marketing materials and messaging, and our work paid off with features on the Ellen DeGeneres Show and Discovery Channel's Daily Planet, showcasing the impact of our communication strategy.As a recognized thought leader in wearable technology, I had the opportunity to represent our company as a guest panelist at Toronto’s Autodesk Technology Centre, where I contributed to discussions about the future of this exciting field.I also led user experience research efforts, using methods like field research, focus groups, card sorting, contextual interviews, and alpha testing. This work played a crucial role in developing user personas, journey mappings, and user stories, all of which fed directly into our product development and marketing strategies. Show less

Toronto, Ontario, Canada

I focused on providing insightful analysis and strategic recommendations to elevate our client projects. I dug deep into market research to understand industry trends, consumer behaviors, and competitive landscapes. By gathering and analyzing data from various sources—like surveys, interviews, and public databases—I created detailed reports that helped shape our clients' marketing strategies and business decisions.My work played a key role in spotting new market opportunities… Show more I focused on providing insightful analysis and strategic recommendations to elevate our client projects. I dug deep into market research to understand industry trends, consumer behaviors, and competitive landscapes. By gathering and analyzing data from various sources—like surveys, interviews, and public databases—I created detailed reports that helped shape our clients' marketing strategies and business decisions.My work played a key role in spotting new market opportunities, evaluating the success of marketing campaigns, and offering evidence-based advice on product development and positioning. I worked closely with our strategy and creative teams to make sure our insights were not only actionable but also aligned with our clients’ goals, driving real impact on their marketing and business outcomes.This role required strong analytical skills, attention to detail, and the ability to make complex information easy to understand. It was a fulfilling experience where I got to contribute significantly to our clients' success by using data-driven insights to guide their strategic decisions. Show less

Toronto, Ontario, Canada

I managed the Ambassador Program for the Kevin O’Leary Leadership Campaign, which was a crucial part of our strategy. I focused on identifying and securing media opportunities for third-party endorsers, which played a big part in expanding our campaign’s reach and influence. By carefully selecting and promoting these endorsements, I helped boost the campaign's visibility and credibility across various media platforms.I was also heavily involved in the day-to-day execution of our… Show more I managed the Ambassador Program for the Kevin O’Leary Leadership Campaign, which was a crucial part of our strategy. I focused on identifying and securing media opportunities for third-party endorsers, which played a big part in expanding our campaign’s reach and influence. By carefully selecting and promoting these endorsements, I helped boost the campaign's visibility and credibility across various media platforms.I was also heavily involved in the day-to-day execution of our communications strategy, working closely with the Press Secretary and the Director of Public Relations for O’Shares. Together, we planned and organized media events to ensure Kevin O’Leary’s message was consistently and effectively communicated to the public and stakeholders.In addition to supporting the Campaign Manager, I oversaw department heads and staff, helped manage the campaign budget, and tackled strategic challenges as they came up. This broad oversight allowed for smooth campaign operations and quick problem-solving, reflecting my commitment to hitting our strategic goals. Show less

Ottawa, Canada Area

I focused on media monitoring and analysis, playing a key role in tracking national media across platforms like the internet, TV, radio, social media, and newspapers. My daily morning reports were crucial in keeping TBS informed about public discussions around government initiatives and policies, helping the organization stay responsive to the latest developments.I worked closely with senior strategists, conducting in-depth research to help shape our communications strategies. This… Show more I focused on media monitoring and analysis, playing a key role in tracking national media across platforms like the internet, TV, radio, social media, and newspapers. My daily morning reports were crucial in keeping TBS informed about public discussions around government initiatives and policies, helping the organization stay responsive to the latest developments.I worked closely with senior strategists, conducting in-depth research to help shape our communications strategies. This meant producing detailed analytical reports that became the backbone of strategic decisions and policy framing, ensuring our communications were targeted and effective.In addition to media monitoring, I also contributed to TBS’s social media strategy. I helped create and manage the content calendar for Twitter, supporting our efforts to engage with the public and stakeholders through social media channels. Show less

Ottawa, Canada Area

I had the opportunity to guide over 120 sophomore students through the complexities of research methodology, focusing on both quantitative and qualitative techniques. Knowing that these concepts could be challenging, I tapped into my creativity to develop relatable examples and stories, which made the material easier to understand and remember. This approach not only helped students grasp research methods more deeply but also set the stage for my future work in digital marketing. Today, I use… Show more I had the opportunity to guide over 120 sophomore students through the complexities of research methodology, focusing on both quantitative and qualitative techniques. Knowing that these concepts could be challenging, I tapped into my creativity to develop relatable examples and stories, which made the material easier to understand and remember. This approach not only helped students grasp research methods more deeply but also set the stage for my future work in digital marketing. Today, I use similar strategies to break down complex ideas, making them accessible and engaging for a wide range of audiences in the digital space. Show less

Ottawa, Ontario, Canada

I had the unique opportunity to work with Dr. David Nostbakken, a leader in Strategic Communication and Social Entrepreneurship, on creating a strategic plan for Aga Khan Foundation Canada's international reporting fellowship. This program was designed to give mid-career Canadian journalists the chance to take on overseas reporting projects focused on international development issues. My role involved extensive market research and strategy development to help shape the fellowship, making sure… Show more I had the unique opportunity to work with Dr. David Nostbakken, a leader in Strategic Communication and Social Entrepreneurship, on creating a strategic plan for Aga Khan Foundation Canada's international reporting fellowship. This program was designed to give mid-career Canadian journalists the chance to take on overseas reporting projects focused on international development issues. My role involved extensive market research and strategy development to help shape the fellowship, making sure it aligned with AKFC’s Public Engagement and Professional Learning programs. This project highlighted the foundation's dedication to increasing public understanding of international development challenges and the impact of informed journalism. Show less

Ottawa, Canada Area

I helped introduce strategic communication audits as a new service offering, which boosted the firm's capabilities and value to our clients. I conducted in-depth interviews with a wide range of stakeholders—executives, government officials, and staff—to gather valuable insights. This work was key in developing tailored communication strategies that met our clients' specific needs.I also handled preliminary research on the environmental landscape around client and government issues. This… Show more I helped introduce strategic communication audits as a new service offering, which boosted the firm's capabilities and value to our clients. I conducted in-depth interviews with a wide range of stakeholders—executives, government officials, and staff—to gather valuable insights. This work was key in developing tailored communication strategies that met our clients' specific needs.I also handled preliminary research on the environmental landscape around client and government issues. This analysis was crucial in shaping effective media strategies, making sure our clients' messages were clear and reached the right audiences.On top of that, I drafted a variety of public relations materials, including news releases, media alerts, client meeting summaries, and status reports. These materials played a part in supporting our clients' communication goals and enhancing their public profiles. Show less

Ottawa, Canada Area

At YOUCAN Youth Services, a national nonprofit focused on empowering at-risk youth, I led a key project to boost program awareness and engagement in Ottawa. I started by evaluating our existing communications strategy, including conducting in-depth interviews with program participants to understand their experiences and perceptions.With those insights in hand, I developed a new communications strategy that was tailored to address the specific needs we identified. The plan aimed to… Show more At YOUCAN Youth Services, a national nonprofit focused on empowering at-risk youth, I led a key project to boost program awareness and engagement in Ottawa. I started by evaluating our existing communications strategy, including conducting in-depth interviews with program participants to understand their experiences and perceptions.With those insights in hand, I developed a new communications strategy that was tailored to address the specific needs we identified. The plan aimed to refine our messaging, improve outreach, and use both traditional and digital channels more effectively to connect with and support our target demographic.The result of this project was a strategic roadmap that not only improved our communication efforts but also strengthened YOUCAN's ability to engage with at-risk youth, helping them on their path to employment and higher education. Show less

Ottawa, Canada Area

I took on a research project to explore the behaviours and attitudes of Métis millennials, aiming to understand the generational differences that were causing a gap in community engagement. Through careful analysis, I uncovered key insights into the barriers that were keeping younger community members from getting more involved.With these findings in hand, I put together a comprehensive report and presented it to the board of directors. I highlighted the need for a more tailored digital… Show more I took on a research project to explore the behaviours and attitudes of Métis millennials, aiming to understand the generational differences that were causing a gap in community engagement. Through careful analysis, I uncovered key insights into the barriers that were keeping younger community members from getting more involved.With these findings in hand, I put together a comprehensive report and presented it to the board of directors. I highlighted the need for a more tailored digital transformation, recommending a strong digital strategy to boost the organization’s online and social media presence. I also suggested introducing digital workshops to create a more inclusive and engaging space for Métis millennials. These strategies were all about closing the engagement gap and helping the Métis Nation of Ontario connect more effectively with its younger members in ways that resonate with their digital-first preferences. Show less

Ottawa, Ontario, Canada

I led a team to create a preliminary implementation plan for a large-scale high-speed Internet service aimed at low-income households across Canada. Starting with a successful pilot in Rimouski, QC, this project highlighted my ability to lead teams and manage the complexities of launching a technology solution that makes a real social impact.I also focused on identifying key partnership opportunities and securing government grants, supported by an in-depth literature review to back the… Show more I led a team to create a preliminary implementation plan for a large-scale high-speed Internet service aimed at low-income households across Canada. Starting with a successful pilot in Rimouski, QC, this project highlighted my ability to lead teams and manage the complexities of launching a technology solution that makes a real social impact.I also focused on identifying key partnership opportunities and securing government grants, supported by an in-depth literature review to back the project's goals. This experience showcased my strategic thinking and my commitment to using technology and innovation to engage and uplift communities. Show less

Ottawa, Canada Area

In this role, I played a key part in boosting TELUS Telecommunications' community engagement efforts and overall impact. I was responsible for researching, writing, and editing a variety of communication materials for both external and internal stakeholders, including documents for the Executive Leadership Team and the Vice President of Community Affairs. This required a sharp eye for detail and the ability to communicate complex ideas clearly and effectively, making sure everything aligned… Show more In this role, I played a key part in boosting TELUS Telecommunications' community engagement efforts and overall impact. I was responsible for researching, writing, and editing a variety of communication materials for both external and internal stakeholders, including documents for the Executive Leadership Team and the Vice President of Community Affairs. This required a sharp eye for detail and the ability to communicate complex ideas clearly and effectively, making sure everything aligned with TELUS' vision and commitment to the community.I was also heavily involved in coordinating community events and charity initiatives, including cheque distributions, which helped strengthen TELUS' visibility and reputation for philanthropy. Additionally, I prepared and assembled materials for the TELUS Ottawa Community Board meetings, supporting effective decision-making and strategic investments in the community. Show less

Master Of Arts (M.A.), Communications & Media Studies

Activities and Societies: Ontario Graduate Scholarship, Communications Graduate Caucus, Graduate Student's Association At Carleton.

Ba Highest Honours, Communication Studies, Concentration In Image, Politics & Persuasion

Activities and Societies: CUSA, Senate Medal for Outstanding Academic Achievement Earning my bachelor's degree at Carleton University was.