Jade Webster Email & Phone Number

United Kingdom

London, England, United Kingdom

London

London, United Kingdom

From start-ups looking to achieve their dreams to well-established businesses struggling in their industry, I offer consultancy services to anyone looking to put themselves on the digital map. With technology shaping our everyday lives, it is essential businesses start on the right foot and stay adaptive in today's digital world. From Facebook targeting to email automation, there are a plethora of ways to attract, engage and retain your audience regardless of wallet size.How I can help:• Brand Creation• Website build• Social Media build & optimisation• Social Media strategy• Content strategy• Graphic/digital design• Competitor Analysis• Digital Strategy• SEO Review• PPC Review• Audience discovery• Email automation• Email marketing• On-site training• Website optimisation• Custom digital performance reports

London, United Kingdom

Overall, my role with HCL Workforce is a hybrid one whereby I work alongside Marketing, IT and the senior sales teams to bring strategic growth across all digital aspects for 7 divisions.With a strong analytical & commercial-focussed background, I bring about best practices from candidate attraction through to re-engagement campaigns so we not only attract and retain more, but we do it for less.Key responsibilities:• Develop and implement a content strategy for all 7 divisions, that not only drives attraction, but improves retention in a tough industry• Maintain the company website, delivering best practices and improving the candidate experience to raise ROI• Design and lead consultant effectiveness training for all consultants across the HCL divisions (150+ employees) identifying area of improvement/profitability. • Develop, own and measure all digital aspects of the candidate journey• Find new ways of reaching candidates in a tough market and bedding these into the business• Head up the marketing champions from around the business to create synergy between the Marketing and the Sales teams• Measure and tailor job boards spend to get more for less• Produce ROI reports on all marketing and sales-led activity and suggest improvements to current processes• Ensure we adhere to DBA/ GDPR processes protecting our brand reputation• Take a consultative approach to age-old recruitment issues by working with senior stakeholders from each division and designing them campaigns to combat their challenges• Train and be a sounding board for more junior members of the marketing teamBiggest achievement:Led the merge of 7 divisional websites with little ROI, to one all-encompassing website that now packs a punch. Project managing the designers, developers, in-house staff, SEO agency, and moving the highly-engaging existing content, we not only maintained our SEO rankings but drastically improved them too.

London, United Kingdom

Clarity Workforce Technology is a leading supplier of workforce technology solutions to the NHS and private healthcare market. Our innovative technology, experience and understanding of the healthcare staff market allow us to deliver solutions that improve efficiency and deliver significant savings throughout the entire workforce process. These include:Clarityroster:The first (and only) activity-based, intelligent, rostering software available to the healthcare market; designed to enable same time rostering for multiple staff groups in a single screen environment.Claritystaffbank:Creates an internal database of compliant, qualified staff who are available to fulfil gaps within your roster.Clarityagency: Automates the deployment and management of quality, compliant temporary staff through supply chain management and accurate management information.Direct Engagement:Allows trusts to engage staff directly, reducing the VAT on the agency pay bill and creating savings of up to 20%.

Surrey

My role was to develop and implement an innovative marketing strategy to support candidate, client and employee acquisition, engagement and retention. I ensured best practice marketing techniques were shared and adopted in the businesses. Key responsibilities:• Planning & executing marketing and brand strategy• Digital marketing: content, SEO, web, mobile, social media, email, PPC, PR• Creating Technical Resources branded assets, both digital and print• Evaluating & improving current attraction processes• Content planning and delivery• Employer branding & brand awareness• Showing ROI and effective budget management• Job board & Broadbean managementAchievements:• Successfully led consultant effectiveness training in partnership with Barclay Jones, after identifying areas of improvement/profitability• Evaluated current marketing spend for ROI, and successfully reduced monthly spend of £2,000+ without any negative impact or revenue loss• Designed a new mailshot process which would see candidates and clients enter engagement & retention-led automation streams tailored to their current status• Analysed current web performance, which led to myself sourcing new website agencies, coordinating a pitch process, and selecting an agency. This will help Technical Resource leap ahead of their competitors by ensuring more efficient customer experience journeys• Single-handedly implemented new brand guidelines for use across all marketing channels, establishing brand consistency• Introduced relevant reporting tools including Google Analytics reports, SproutSocial, Majestic SEO & Positionly• Designed internal communication templates and monthly newsletter to inform and support employees

London, United Kingdom

I was brought in to bring Square One up-to-date with their marketing strategy. I was therefore put in charge of the marketing and communications department and began an overhaul of all their marketing channels.Key responsibilities:• Marketing and brand strategy• Digital marketing: content, SEO, web, mobile, social media, email• Process/Procedures• ROI and Budgets• Management of a Marketing ExecutiveAchievements:• Project managed the rebrand for both the main Square one division as well as their sister company Square one Pharma• Built a stand-alone WordPress blog which would serve as a readership platform until a new website would be able to support the relevant functionality, in which case the content would be migrated over• Analysed, developed and implemented a social media strategy which saw an increase in followers and engagement• Built a stand-alone WordPress website to compliment their service offering in Poland. This is a multilingual website, which was built entirely by myself, including the and imagery, with the exception of the translation.• Introduced relevant reporting tools including Google Analytics reports, SproutSocial, Majestic SEO & Positionly• Switched email marketing providers over to save costs, and increase functionality• Set up a job board management system to make the process more manageable before introducing a job board management tool such as BroadBean or LogicMelon• Secured a venue for the Square One Christmas Party 2016• Changed the process in which the internal newsletter was created and received, therefore improving the UX and creation time• Created a sales league to show the consultants who were on-track to go on performance-based holidays• Redesigned the monthly company-wide meeting and other communicationsBiggest acheivement: My proudest achievement at Square One was juggling the branding project and the Poland website whilst being the only person in the marketing department.

London, United Kingdom

As a Group Digital Marketing Specialist at Impellam, my role is to support the Divisional Marketing Managers and Brand Digital Executives in executing the best digital online presence, and recommending best practice. This includes in-depth website analysis on a continuous basis, creating and implementing quick and effective solutions, and optimising our websites to ensure we are giving our candidates and clients the best UX.I recently trained the entire Marketing team at Impellam on SEO - both on-page and off-page. This involved 17 presentations over 1 month, and training over 20 Marketing Managers, Digital Executives and Marketing Assistants, whilst sticking to my day job.I am currently delivering 16 individual SEO Strategies to the Impellam brands, whilst continuing projects which are going to see a huge ROI, and supporting the Marketing Team with their digital projects/needs. Part of the SEO strategy is using SEO in conjunction with PPC to speed up the results - which meant I also trained the entire Marketing Team on PPC best practices.This role is completely varied, whereby one day I can come in, helping the marketing team on their candidate attraction, and the next we are building/re-skinning our current websites.

London, United Kingdom

Although this role is in-house, it has all the challenges of working in an agency. My time is spread working across all the brands of Impellam. Some of the brands include:• Blue Arrow• Carbon60• Celsian Education• Comensura• Guidant Group• Hewitson Walker• IRC• Lorien• Medacs• SRG• Tate• Vertical ITThese brands are both B2B and B2C which bring about their own difficulties. Working across a wide range of sectors, from Law to education, and clinical scientists to truck drivers, and head chefs - each brand comes with their own unique marketing strategies.I assist the divisional marketing managers and assistants to make this a reality and to do it digitally. Offering advice and digital knowledge for all marketing campaigns, we work together to deliver this strategy for each and every brand. With consultants posting the largest proportion of content to the website at any time, I have produced presentations for every consultant within each of the brands, so we can effectively optimise the website, to improve not only local rankings but national and international rankings online. I am working with the training teams to make sure we are using each job board to its full potential - something I am not sure every recruitment company currently does.Reporting is a huge part of my role - I am currently trying to restructure the reports the businesses use to measure media effectiveness - including all spend on job boards which accounts for a large portion of time, resource and money. These reports are viewed by MD's all the way through to branch managers and consultants. By restructuring these reports, each brand should be able to better pinpoint media spend vs ROI and re-assign money to the right platform.Working directly with the Head of Digital, I am helping to implement a new digital strategy for the whole of Impellam.Looking forward to where this role takes me next...

Maidstone

Role included producing proposals, creating and implementing SEO, PPC and Social Media Campaigns, and then reporting on the results. SEO campaigns included carrying out On-Page Optimisation and building backlinks in a variety of forms, such as videos, articles, blogs, PDF’s, etc. which then sees SEO rankings improve each month.PPC campaigns involved a great deal of testing, with On-Page Optimisation also being critical to the results. PPC Campaigns I have created include both short term and long term projects for a number of different industries.Social Media Platforms included Twitter, Facebook, LinkedIn, Pinterest, Google+ and blog platforms being created, branded and then managed on a daily basis for a wide rangeof clients.Actively researching and testing new approaches relating to SEO activities was also a job roleI undertook each and every month.Reporting how well the SEO, PPC and Social Media campaigns performed, analysing the results and implementing new techniques to improve the overall performance is a huge part of my job – and the foundations of a good digital marketing strategy.

Btec National Diploma, Health & Social Care, Distinction Distinction

English, Double Science, Maths, History, Art, Ict, Re, Design & Technology, French, 5 A'S, 6 B'S And 1 C

Activities and Societies: Athletics Team, Prefect