- Involved in strategic planning for brand naming, positioning, experience, and development for clients across industries including real estate, FMCG, automotive, etc.- Developed strategic insights through extensive research, including benchmarking key players, analyzing market landscapes and trends, and understanding market needs and user journeys- Conducted stakeholders interviews to understand project needs, background, and objectives- Identified client's SWOTs and brainstormed solutions based on the insights- Synthesized key findings and proposed solutions into clear, compelling narratives for client presentations.

- Assisted in editing visuals for social media content on WeChat to promote the company's brand and services.- Proofread content and utilized the editing and layout tool XIUMI to transform materials into en-gaging social media content.- Assisted in researching key market information and writing WeChat posts.- Curated relevant WeChat articles to be reposted on the company’s WeChat account.

- Assisted in planning and organizing 4 online hackathon events and 1 forum in the 2022 World AIConference, successfully attracting 16k+ teams to register within 4 weeks- Responsible for planning and operating social media for the hackathon events, including promotion, participants group chat management, and coordination for the award ceremony- Coordinated with external and internal groups, including partner companies, event platforms, design and copywriting teams, to ensure smooth communication and execution of the events- Assisted in project planning and execution, including recruitment channel research, market research, and PowerPoint production