Jade Ye Email & Phone Number

San Francisco, California, Us

' Responsible for the strategy behind SoFi digital communities and social trend culture. ' Grew communities +44% in H2 2022. ' Develop target audience community strategies' Drive culturejacking opportunities as the 'voice of SoFi' across social platforms' Work closely with customer operations team to guide best in class principles in our member support' Reporting + Analytics' Works closely with product teams to identify, translate and quantify product insights from users for product development initiatives' Co-lead of the organization's ERG group for AAPI-identifying employees.- Led planning and execution of the cultural takeover month- Increased membership by >30% after '23 takeover month

Burlington, Massachusetts, Us

- Covers water, juice and mixer brands (Mott's, Clamato, Core Hydration, Limitless Sparkling Water) - Develops social strategy, creative briefs and campaign briefs- Develops social performance reports- Supports all creative strategy efforts

Brooklyn, Ny, Us

- Manages junior employees- Leads integrated accounts

Brooklyn, Ny, Us

Acts as a hybrid team member across several accounts in tech and consumer fashion.-Manages community managers and CM activities-Manages social listening requests across accounts-Develops data-driven insights and builds strategy for social accounts-Works to develop creative strategy, celebrity recommendations and audits, and contact sourcing for Talent team-Developed a proprietary rating formula to assign scores to potential brand/talent partnerships-Ideates, researches, edits and writes Thought Leadership pieces for the Praytell Blog

Brooklyn, Ny, Us

Works across account, strategy and talent teams. Manages daily community management, aids in monthly analytics reporting across clients, manages influencer-brand partnerships, and makes social strategy recommendations.

Los Angeles, California, Us

Created and managed organic social strategy. Developed reporting structure for monthly analytics, and created insight-based strategy. Managed a team of 5+ community managers, created content, developed social and marketing goals and drove 200% growth across channels.

New York, Ny, Us

Support the Insights and strategy teams across NYC and LA offices. Works closely with strategy team to research opportunities for clients. Works with clients in the real estate & technology industries.

Burlington, Vt, Us

Maintains social media editorial and content calendar for Champlain Admissions. Aids Digital Community Manager in planning and strategy for Champlain Edu accounts. Curates and creates content in collaboration with Admissions and the Digital Community Manager. Collects and reviews analytics and data to implement in strategy.

Burlington, Vt, Us

Communicating with prospective students and their families. Providing tours of campus, as well as managing Admissions social media accounts. Working closely with Admissions counselors to plan and host events on campus.

Burlington, Vt, Us

Supervises a team of student leaders. Coordinates schedules and manages projects within the office. Delegates tasks throughout the team. Oversees the training of new hires.

Burlington, Vt, Us

Manages a staff of student journalists. Edits and publishes articles while maintaining relationships with communities and organizations within and outside of Champlain College.

Co-created a student-run PR firm that serves the Burlington area. Manages a team of students and directly works with clients on projects such as: content creation, website building, social media management and brand strategy. Also manages daily operations of the firm and serves as an aid to the firm director.

Winooski, Vermont, Us

Creates content calendars and social content for clients like Amazon Prime Student and Mountain Dew. Aided in brainstorming sessions for strategy planning and sample content creation for new business pitches. Worked on site with photoshoots & daily social media post creations.

Toronto, Ontario, Ca

Media relations and social media management and development for ICO projects. Development of bounty plans and marketing strategy for Blockchain applications and platforms.

Managed a staff of student writers. Assigned articles and schedules meetings. Edited and wrote articles for the magazine. Developed content strategy, new website and social media presence.

Burlington, Vt, Us

Assist in the planning and implementation of marketing and communication strategy. Aided in planning and executing Diabetes Alert Day. Contributed to blog posts and created a series of College Wellbeing blogs of the medical center. Worked under Media Relations coordinator to create media buzz for New American Day and local high school project for refugee rights.

Assisted in planning and developing the Annual Pride Festival and Parade. Led sponsorship outreach and administrative organization. Managed Northern Decadence on the day of the event.

Works as Public Relations consultant to local non-profit, The Family Room. Manages media relationship, writes press releases, plans events, works with a team of parents and employees to improve the image and fundraising events.

Burlington, Vt, Us

Managed day to day correspondence with local non-profits. Coordinated ticket donations and communication with the supporting community. Supported a symbiotic relationship between the Champlain College community and the Flynn Center.

Produced and edited creative media. Communicated with local media to increase awareness on wildlife issues. Worked independently.

Bachelor Of Science (B.S.), Public Relations, Advertising, And Applied Communication

Bachelor Of Science - Bs, International Business