Key Responsibilities1. Content Creation and Management:o Capture and edit photos and short videos during classes and daily activities.o Post daily stories on Instagram and Facebook.o Post weekly updates on LinkedIn and YouTube.o Monitor Google Reviews and encourage learners to rate IFA.2. Website Management:o Monitor and update the "Upcoming Courses" section on the website regularly.3. Coordination and Collaboration:o Work with videographers, photographers, and designers to plan and execute filming, photo sessions, and design creation.o Collaborate with Ambassadors to ensure timely and effective posting.o Coordinate with the team for content creation and posts.o Work with the designer for various marketing materials.4. Event Management:o Host educational and other events to promote courses, new offerings, and the organization’s mission. Examples include educational days and other campaign-related events.o Send mass emails to announce events, courses, and workshops.5. Advertising and Promotion:o Create and manage ad campaigns using Ads Manager.6. Strategic Planning:o Develop a comprehensive marketing plan and calendar.

. Handled the day to day social media activities of: Omantel, Bank Muscat, Meethaq, and RedBull Mobile Oman. Helped on client pitches. Helped on case studies related to social performance. Trained interns on how to use the different social media ads manager, how to analyze raw data, how to optimize campaigns.

. Plan and execute media campaigns for DTCM/DET. Conduct in-depth market research and audience analysis to identify target demographics and media channels. Negotiate and secure cost-effective media placements, optimizing budgets to maximize ROI. Collaborate closely with creative teams to ensure alignment between ad content and media placements. Monitor and analyze campaign performance, making real-time adjustments to optimize results. Prepare detailed reports and presentations to communicate campaign results and insights to clients. Worked on and presented product updates and industry alerts to the planning team and wider performance team. Supported in the activation of different accounts within different verticals (McDonalds & Neom)

Handled the day to day social media activities of:- Pepsi Co. & Pepsi Lebanon (Pepsi, 7Up, Lipton, Mountain Dew, Cheetos, Doritos, Aquafina, etc.)- Bosch & SiemensAnalyzed Platform Data against Client KPIs via Excel Reports and Pivot TablesOptimized Different Social Media Platforms to Reach and Exceed The Clients Planned ResultsUsed Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, Twitter Ads Manager as social media platforms for the Media Buying Activities and OptimizationsUsed Excel for Data Analysis and Reporting

- Handled Social media analytics- Handled Paid promotions (boosting) via google adwords, Facebook AdManager and Instagram- Collected data for Spent reports- Managed Monthly and Weekly analytic reports for various social media platforms- Worked on Ad campaigns- Hands on experience with Google Adwords, Socialbakers, Twitter Analytics, and Facebook Ad Manager

- Social Media Community Management- Coordinating and Distributing Content- Understanding and monitoring social media analytics