Julia Ariana Diaz Email and Phone Number

• A cargo de 4 unidades de negocio.• Coordinación del equipo de mercadotecnia.• Diseño e implementación de campañas de mercadotecnia.• Diseño de ofertas y promociones.• Planeación y manejo de presupuesto.• Manejo de proveedores.• Análisis de ventas.• Estudios de mercado.• Cuidado de imagen de tiendas.• Planeación y ejecución de eventos y activaciones.

As Marketing Leader, I coordinated an annual budget of +10M (MXN), in charge of design and implement the marketing plan and digital plan for 35 stores located in 4 states in the northwest of the Mexican Republic. Among the following activities: Communication strategies. Follow-up Marketing campaigns. Final negotiation with suppliers. ROI analysis. Competency analysis.  Organization of B2B corporate events. Plan activations for branding. Supervise and… Show more As Marketing Leader, I coordinated an annual budget of +10M (MXN), in charge of design and implement the marketing plan and digital plan for 35 stores located in 4 states in the northwest of the Mexican Republic. Among the following activities: Communication strategies. Follow-up Marketing campaigns. Final negotiation with suppliers. ROI analysis. Competency analysis.  Organization of B2B corporate events. Plan activations for branding. Supervise and evaluate marketing team. Work directly with Michelin and Cooper Marketing department. Show less

Being a Regional Analyst implies prepare sales analysis of 4 business units: Lays, Biscuits, Confectionery and Quaker, detecting growth trends or areas of opportunity in a timely manner for decision-making. Covering the northwest of Mexican Republic (BC, BCS, SIN & SON). Including: Present sales analysis daily, weekly and/or monthly basis. Report to mid-level managers. Establish monthly targets of sales. Support motivational programs. Ensure the correct implementation… Show more Being a Regional Analyst implies prepare sales analysis of 4 business units: Lays, Biscuits, Confectionery and Quaker, detecting growth trends or areas of opportunity in a timely manner for decision-making. Covering the northwest of Mexican Republic (BC, BCS, SIN & SON). Including: Present sales analysis daily, weekly and/or monthly basis. Report to mid-level managers. Establish monthly targets of sales. Support motivational programs. Ensure the correct implementation of national and regional marketing campaigns through scorecards and planograms. Design and follow-up point of sale activations. Show less

With Annual Marketing Budget +1M (MXN). I was in charge of the planning and execution of marketing campaigns. Based on research and market analysis for effective communication. Coordination of entertainment events (more than 5,000 attendees) Analysis of customer influx. Brand image care. Public relations with tenants, government and media companies. Commercialize ads spaces within the square. Community Manager.

I gave service to 85 stores in the State of Baja California, my skill was negotiate and buy POP materials and services for activations, this concluded in contracting the best quality, at the best price with delivery in time.  Inventory management and distribution. Organize activation in store, sport events, and addition store openings. Request to print newspaper offers, distribution to different cities, coordinate service providers house by house. Collect evidence of… Show more I gave service to 85 stores in the State of Baja California, my skill was negotiate and buy POP materials and services for activations, this concluded in contracting the best quality, at the best price with delivery in time.  Inventory management and distribution. Organize activation in store, sport events, and addition store openings. Request to print newspaper offers, distribution to different cities, coordinate service providers house by house. Collect evidence of services and impressions executed. Show less