Adrian Serna Email & Phone Number

Medford, Nj, Us

Digital marketing agency for B2B companies in the manufacturing, SaaS, and non-profit industriesSpearhead the marketing efforts for the agency and its clients, including developing and managing annual client marketing plans and content strategies.Create engaging B2B content that aligns with corporate brand, product value propositions, and leverages thought leadership, including: blogs, social posts, byline articles, technical papers, webpages, landing pages, e-books, video scripts, sales enablement tools, product data sheets, case studies, infographics, emails.Collaborate effectively with cross-functional teams of remote staff to ensure content seamlessly meets deadlines and quality assurance standards, including: executive stakeholders, client marketing departments, product engineers, designers, video services, web developers, and digital advertisers.Adeptly research market trends, conduct keyword research, analyze data, and synthesize with SEO best practices and content optimization techniques to develop meaningful content with focused topics and a point of view that inspire big ideas.Perform strategic mapping of content to buyer journeys, including audit existing content, a gap analysis of inventory, and examine performance metrics to recommend strategies, tactics, and content to maximize engagement, reach, and ROI.Develop corporate social media strategy with in-depth knowledge of social platforms and trends, social marketing best practices, and paid advertising with the ability to establish key performance indicators (KPIs) and metrics to measure the effectiveness of initiatives. Provide excellent written and verbal communications with the ability to present ideas and influence stakeholders at all levels, distill complex topics into approachable content for a B2B consumer audience, and manage content lifecycle workflow from creation through performance assessment.

Conshohocken, Pa, Us

Elected OfficialRepresent Conshohocken Ward 2, acting as a liaison between the municipality and residents, business owners, workers, and visitors.Collaborate with council members, mayor, and borough administration to make progress toward realizing the long-term vision of the residents with research, policy making, and responsible fiscal practices. Promote initiatives to enhance the lives of residents, including protecting open spaces, improving pedestrian safety, and increasing the robustness of community events.

Home-made hot sauces and infusions made with exotic hot peppersCreate recipes for hot sauces and infusions, maintain an exotic pepper garden, produce sauces, and manage daily business operations.Conduct market research, develop content marketing, and implement community engagement campaigns to generate organic audience growth on social media.Self-educate in vegetable horticulture, business compliance, and cooking, and developing an eCommerce website.

Content development for a variety of SaaS companiesCollaborate productively with executives, staff, and product users to articulate ideas into writing and ensure content meets deadlines, brand guidelines, and corporate standards.Professional writing, editing, and proofreading of company white papers, book chapters, emails, case studies, and blog posts to translate complex topics into approachable B2B content, improve readability, enhance SEO performance, and achieve desired audience effect. Projects: co-authored Engaging Generation Z: Supporting College-Bound Students with Intelligent Mobile Messaging, cryptocurrency white papers, grant application for Google IA Impact Challenge

Burlingame, Ca, Us

Consulting agency for college & private school admissions, academic advising, and test prepDirector 2013-2015 | Associate Director 2009-2013 | Consultant 2007-2009 | Tutor 2004-2007Content DevelopmentDevelop and execute innovative B2C marketing campaigns for social media, local publications, online advertising, and in-person events.Create appealing content for full-cycle recruiting, including multi-channel campaigns through social media, print, online advertising, and in-person events.Manage annual marketing initiatives, company website, blog, social media accounts, and review site profiles as well as produce engaging content incorporating SEO and platform-specific best practices.Implement standard operating procedures and processes, including training materials, handbooks, and professional development seminars for employees to communicate brand standards, accelerate the learning process, and improve consistency in work performance.Oversee nonprofit initiatives including event sponsorship, volunteering, and establishment of an after-school program.

Stanford, Ca, Us

Instruct a course focused on public speaking principles, captivating presentation development, and compelling oral communication for undergraduate, graduate, MBA, and PhD students.Manage, coordinate, and support multiple instructors, conducting and maintaining class logistics.Host classes and discussions on practical methods for message clarity, persuasion, impromptu talks, lecturing, media interviews, nervousness, visual-aid use, and other social speaking situations.Train students to increase engagement and drive action by leveraging audience analysis.Counsel students in small groups and individually, reviewing the development of their presentations.Create teaching and workshop materials to bolster understanding and adoption of techniques.

Manage and operate a 24/7 cafeteria and kitchen and its employees, including chef, sous chefs, and bakers.Plan, coordinate, and host monthly, quarterly, and annual events and trips.Assist in manual labor including cooking, plating, serving, maintenance, and cleaning.