Salvador Garcia Email & Phone Number

Mexico City Area, Mexico

Led and supervised teams of 60+ individuals across marketing, broadcasting, programming, and more.Launched two linear TV channels, Mórbido TV and Hi! Sports, optimizing all assets and investments in a cloud-first environment, resulting in $500,000 in cost savings at launch and ongoing operational efficiencies.Managed the development and launch of a FAST channel and a streaming platform for a horror franchise.Implemented procedures for programming reception and trained managers in the use of cloud streaming decoders and protocols (SRT, RTMP, RTP, etc.).Oversaw AWS and GCP operations, ensuring optimal performance and maintenance.Developed relationships with broadcasting and licensing partners.Led a machine learning team to develop systems for automatic subtitling, creating video shorts, and managing content.Implemented strategic operational procedures, optimizing workflows and training for 60+ team members, resulting in a 30% increase in productivity.Managed an annual operational budget of $2 million, achieving a 10% reduction in costs through strategic vendor negotiations and resource allocation.

Mexico City Area, Mexico

Led the team that designed and programmed Warner Home Entertainment LatAm's websiteDirected and supported the team responsible for all social media accounts and online communities for Warner Home Video Mexico, WB Games Latino and Lego Games LatinoProduced trailers and video presentations for Warner Home EntertainmentOversaw all operations and activities for film distributors and special guests during our film festivalSupervised digital projection and subtitling of films for the film festival.

Mexico City Area, Mexico

Oversaw the entire video production process for levelup.com, from pre-production planning to post-production editing and streaming on our proprietary video platform, ensuring projects are completed on time, within budget, and to the highest quality standards.Collaborate with scriptwriters and creative directors to develop and refine video content ideas, ensuring they align with the brand’s messaging and audience engagement goals.Supervise the Senior Editor, who worked closely with editors to ensure the final product matches the initial vision, and making decisions on cuts, transitions, and effects to enhance the storytelling.Allocate resources effectively, including budgeting for equipment, software, and personnel, to maximize production value and revenue while maintaining financial efficiency.Lead and mentor a team of video production staff, including videographers, editors, and production assistants, fostering a collaborative and creative work environment.Lead and mentor a team of programmers, ensuring our video platform performed in line with our goals.Negotiate contracts and manage relationships with external vendors, freelancers, and partners, ensuring all parties meet their commitments and deliverables.Research and implement new technologies and production techniques to keep the company at the forefront of video production trends, enhancing the quality and efficiency of content creation and streaming.

Mexico City Area, Mexico

Produced, scripted and hosted Xlife, a cable TV show for over 150 weekly episodes about gadgets, tech trends, digital culture and gamingProduced a national radio show about digital culture and gamingProduced and hosted Inside Xbox LatAm for 3 yearsFounded all online communities for Xbox in Latin America and maintained relationships with gaming communities, influencers and sponsorsProduced and postproduced all videos that were launched as part of Inside Xbox LatAm

Vancouver, Canada Area

Designed and executed the digital marketing social media campaigns for Need for Speed the Run in Spanish-speaking marketsDeveloped written and video content for needforspeeed.com for Spanish speaking audiences Traveled to several trade events to attend to Spanish-speaking press for demos and interviewsOversaw all Need for Speed online communities and influencers in Latin AmericaDeveloped content for needforspeeed.com for Spanish speaking consumersTraveled to several trade events to attend to Spanish-speaking press for demos and interviewsCreated strategies to amplify user engagement

Mexico City Area, Mexico

Revitalized content for a new generation of Latin-American technophiles resulting in major ad revenue and print run.Collaborated with international work teams developing stronger market presence in Latin America and Miami.Shaped editorial content and format for future technology publications.Lead multiple virtual workgroups, from New York to Argentina.Designed, edited and implemented Manual of Style.

Mexico City Area, Mexico

Monitored Internet forums in the months prior and after the first year after Xbox’s Launch in MexicoReported on key findings and trendsIdentified promotional opportunitiesDeveloped reports based on the trends and response to Xbox’s announcementsBuilt and nurtured strong relationships with Xbox fans

Mexico City Area, Mexico

Led the editorial teams of three printed magazines (Sputnik -Digital Culture-, Atomix -video games- and WWW -web-)Helped creat two editorial concepts (CineXS –film- and Sonika -music-)Developed web presence for all (five) magazines of the groupDeveloped new ways to automate web updates and created online communities for our readersSupervised and edited content for affiliate partners (Terra, AOL Mexico, Cinemark Mexico and more)Produced and mastered our Multimedia CD offerings