Jad Zock is a dedicated graphic designer and founder of returnthecart™, an independent studio based in Beirut, Lebanon.The studio primarily focuses on branding, with a specialty in Arabic and Latin letterforms as carriers of identity. Services include brand strategies, identity design, and custom typefaces and wordmarks.returnthecart’s small-studio model allows it to closely and directly understand its partners' culture, resulting in human-first products. Its intentionally slower approach ensures thorough attention to detail, allowing for the most suitable decisions and high-quality outcomes.Besides work, Jad is on an ongoing journey of progression, spending his free time consuming design books and articles, working on passion projects, or actively listening to music.