Jae Hyun (Jake) Kwon Email & Phone Number

덴마크 덴마크 수도 지역 코펜하겐

Expert in Omnichannel Engagement (MCE) Strategy• Lead OCE strategy execution for CETA portfolio launches (MASH, AD, CVD, CKD), ensuring excellence across multichannel platforms.• Position OCE as a strategic link between brand strategy and campaign activation, delivering seamless unbranded-to-branded narratives.• Collaborate with cross-functional teams to develop fit-for-purpose content aligned with TA objectives and LAP timelines.• Champion CETA OCE capability-building initiatives, leveraging resources like Content Hub, Paid Media Excellence, and HCP portal analytics.• Deliver high-impact commercial projects including AI driven HCP profiling, Next Best Action

대한민국 서울

• Increase non-F2F customer interaction touchpoints via HCPs’ preferred channels(E-mail/Kakao/etc.)• Maximize virtual coverage via increase of HCP consent / KakaoTalk channel registration• Lead Next Best Action project to deliver superior customer experience via right suggestion• Develop & manage MCE content plans in coordination with MKT• Develop patient channel / patient application to enable easier access to patient contents & training• Create MCE analytics dashboard to monitor & analyze channel usage / content preference / etc.• Establish sales incentive MCE KPIs to drive MCE usage• Educate MRs to fully utilize MCE channels in interacting with HCPs• Manage 2 S&O specialists / 2 MCE content specialists as team manager• 2023 Global RareD MCE Award

대한민국 서울

• Renew Profiling / Targeting / Clustering criteria to target the right customers across all BU• Establish sales target setting / allocation standard & guideline across BU • Develop FTE allocation/ Call Planning under organization growth to maximize call effectiveness• 2022/2023 Incentive program planning to drive desired behaviors under challenging situation• Monitoring & analysis of performance progress to encourage delivery• Manage incentive budget to prevent overspend / underspend• Educate MRs to fully utilize IO Engage to increase sales performance• Enhancement of IO Engage functions for easier usage by sales• Improvement of current way-of-work where inefficiency lies• Manage 2 CE specialists / 1 Junior CE specialist as team manager

대한민국 서울

• Increase Gross Sales/Net Sales/Net Revenue via co-promotion partner management for Centrum/Advil/Lamisil/Caltrate/Chapstick in pharmacy channel(Yearly avg. + 9% growth in Net Sales) • Develop plan and execute yearly/quarterly/monthly sales & Go-to-market strategy• Actively identify and pursue new sales opportunities via NPD development/coverage expansion/increase of consumer off-take • Establish and maintain long term sustainable partnerships with co-promotion partner• Manage outsourcing sales team performance & administer sales incentive scheme of outsourcing sales team• Develop/review/form alliance and establish contracts with co-promotion partner/outsourcing sales partner

Seoul

Japan&Korea's Integration Manager for GSK Consumer/Pfizer Consumer JV• First successful joint-venture integration of Asset / Export market in APAC • Ensure Local Governance Framework and Processes are in place and working to enable successful integration activities • Ensure effective collaboration with IMO/Global/Regional Integration Leads and representatives of core functions and the MILs/Markets to ensure overall alignment of KR Integration activities• Ensure Korea market execute integration activities as per plan/budget to ensure key activities and milestones (i.e. Local Day1, A&S completion, etc) delivered and synergies are achieved• Identification of opportunities to accelerate market local day1 and/or market cut-over timings to enable earlier realization of Synergy opportunities• Manage and Track Regional Integration operational expense spend is in accordance with planned budget• Ensure business continuity in markets and no disruption of supply due to out of stock, recalls, unplanned disruption due to market integration and cut-over activities including ERP deployment• Ensure robust integration risk management process and governance are place at the local level to prevent business disruption• Manage ERP Lead and ERP consultant's performance delivery as team manager

Seoul

• Improve GSK CH’s return on investment(ROI) and contribute to sales growth by driving efficiency in trade spend (gross profit ratio increase by +10% between 2017-2019)• Management, evaluation, controls, and reconciliations of planned and actual trade spend, to ensure right spending to right accounts/occasions based on efficiency• Overlooks all Trade Spend transactions including trade promotions, trade agreements, claims, settlements, and accruals to ensure precise & prompt workflow• Collaborate with Sales/Commercial excellence to ensure specific trade plans are in alignment in order to achieve merchandising objectives

대한민국 서울

• Oral Health Category Manager(Toothpaste/Toothbrush/Denture, +11% growth vs LY)• Develop 3-1 Plan(Sales/TS/A&P/Sample fcst/Promotion)• Negotiate, amend and improve annual contract with 3rd Party (agency)• Develop KPI for internal sales team & Past KPI Analysis• EDI tracking & Analysis• Manage pharmacy sell-out fcst & trade Inventory • Develop monthly promotion scheme & guideline• Track & manage trade spend by channel/account• Prepare & align Joint-Business-Planning with key customers

• Key Account sales target management (109% Achievement, No.1 AKAM of 2016)• Execution of key strategies within store• Negotiations&Promotion strategy setting• NPD listing

Seoul, Korea

• Annual growth strategy setting of Sensodyne brand (+21% Sales growth vs LY/No.1 MS)• Monthly/Annual sales target planning&management• NPD launch(Sensodyne Multicare & Complete Protection) & Future NPD strategy• New TVC launch featuring Paek,Jong-won, with 'Sensitivity Urgency' campaign• In-store activation via POP/POSM/VMD • Channel activation plan in Key Account/Pharmacy/GT/Cash&Carry

Yongsan-Gu, Seoul, Korea

• Developed and published monthly digital KPI report to brand teams• Lead syndication/social CRM/mobile platform development project• Conducted research on broken linkages existing in digital assets of Johnson&Johnson

Senior Non-commissioned officer of ROK Army staff office. Translator and Interpretator for Korean and U.S. Military Officers. Lead 3 staffs as Senior NCO

Master'S Degree, Management

Bachelor'S Degree, Business Administration And Management, General

Full scholarship, graduation with honors