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Integrated Marketing Executive leading large and diverse organizations to success as Executive Vice President Global Marketing for Corman, S.p.A.,Chief Marketing Officer for Ole Miss, and as a classical FMCG marketer for Kimberly-Clark, Rhone-Poulenc Rorer and Bristol-Myers Squibb.Brand Positioning expert who through CenterBrain Partners, a global consultancy I founded, has identified the positioning and strategy for over 220 successful new brands in the U.S. and China. These brands account for over $5.5 billion in incremental annual sales for Abbott, Kimberly-Clark, HSBC, Yum Brands, Bob Evans, MasterGroup (China), Chiquita and many other global companies. Healthcare Sector expert having developed insight, strategy, and positioning for brands that include Depend®, Glucerna®, Precision Xtra®, and HealthMarkets®. I have interviewed over 10,000 consumer and healthcare professionals gaining valuable knowledge of beliefs and behaviors among consumers, gatekeepers and professionals.E-commerce Entrepreneur who invested time, talent and treasure to launch and grow online healthcare retailer, The CareGiver Partnership®. www.caregiverpartnership.com. Exit strategy realized in 2015.International Educator, Hong Kong Baptist University-Senior Fellow & Associate Professor, West Virginia University, Harrison/Omnicom Professor of Integrated Marketing Communication, Executive-in-Residence College of Business,The University of Tennessee-Chattanooga.Author, CenterBrain Thinking, a practical guide to positioning your brand, product or service. Available at Amazon in both English and Chinese (Peking University Press).Digital Marketing practitioner and educator with emphasis on content creation and curation, big data and AI, and strategic use of social media.Specialties: Brand Positioning, Innovation, Healthcare Marketing, Higher-Education Marketing, IMC, Digital Marketing, Brand Go-to-Market
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CeoCenterbrain Partners, Inc.Maryville, Tn, Us
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Executive Vice President - Global MarketingCorman S.P.A. Nov 2019 - PresentLacchiarella, Milano, ItNamed first global head of marketing for Corman with marketing responsibilities in 50 countries in North America, Asia, and Europe. Lead a marketing team engaged in these three sectors. -Refocused global brand positioning for Organyc to one message, culturalized not localized to each market. -Introduced new product lines in adult care expanding the range of the Organyc brand beyond feminine care and beauty care in a first step towards building a global mega-brand.-Oversee execution of marketing activities in U.S, Europe, and Asia supporting a rapidly growing ecommerce channel and brick and mortar mass market as Corman moves from a sales and manufacturing company to a branded marketing powerhouse. This includes paid, owned, earned and micro communication within an Integrated strategy.-Define strategic brand goals in short, mid and long term as the company seeks to nearly triple in size in 5 years.-Manage crisis communication, particularly during the pandemic, insuring that customers, partners, and colleagues are well informed with transparent, authentic, and timely information. -
Executive Vice President - Sales And Marketing U.S.Corman S.P.A. Jun 2018 - Nov 2019Lacchiarella, Milano, ItCorman U.S. is the North American subsidiary of Corman S.P.A. a 70-year-old Milan based manufacturer of consumer products in the personal care sector (feminine care and incontinence). Corman is a mid-market, family owned company with distribution in over 40 countries. I report to the CEO.Corman’s brands, Organyc Feminine Care and Elyte Incontinence Care, are distributed via brick and mortar and online through accounts that include CVS, HEB, Rite-Aid, Wegmans, Walgreens, Amazon and Walmart.com. After serving as a consultant to Corman, I was asked to join the organization as their first U.S. marketing executive in order to lead their sales and marketing efforts in North America.•Built and lead a group of experienced sales and marketing professionals including a broker network, Amazon channel agency, earned media, digital/social media, and traditional media marketing staff. •Professionalized and expanded sales and marketing efforts in order to build distribution at brick and mortar, accelerate sales online, and create awareness of the brands. Sales in mass market accounts grew year over year 30%.•Created brand positioning and strategic marketing for the Organyc brand and executed this into advertising, packaging, and public relations.•Advise CEO on global sales and marketing including initiatives in Europe and Asia.
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CeoCenterbrain Partners, Inc. Feb 1991 - PresentKnoxville, Tennessee, UsCenterBrain Partners is a unique consultancy that has focused entirely on creating breakthrough positioning and innovation throughout its 30-year history. I created the concept for this positioning consultancy based upon my core skills of simultaneous creative and strategic thinking. • Introduced $5.0 billion in annual incremental sales for our clients by identifying positioning and strategy for over 200 brands in 70 consumer categories.• Clients include Kimberly-Clark, Abbott Laboratories, Yum Brands, Nationwide Insurance, HSBC, Appvion and dozens of other global brands and mid-size and entrepreneurial companies. More detailed information on CenterBrain is available at www.centerbrain.com and www.centerbrain.com.cn
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ProfessorHuangpu Academy Jun 2018 - Dec 2020The Huangpu Academy is a non-profit institution dedicated to sharing knowledge throughout China, but with special emphasis on Guangdong Province. Led by experienced scholars, executives and volunteers this institution blends the philosophies and teaching of Confucius with those of Western Liberal Arts. I serve on the Professor Committee for this emerging, influential institution.
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Associate ProfessorBnu-Hkbu United International College Jun 2015 - May 2020Zhuhai, Guangdong, CnUIC is a collaboration between Beijing Normal University and Hong Kong Baptist University. It is one of China's first liberal arts colleges with nearly 5000 students from China and around the world. I serve students teaching Digital Media, Advertising, and Branding and Public Relations courses, drawing on my experiences from the past three decades positioning over 200 brands and leading a range of communication teams. I also continue to offer select students practical experience through my company CenterBrain Partners, now focused on positioning U.S. and Chinese brands for global expansion through our offices in Knoxville, Tennessee U.S.A. and Shunde, Guangdong, PRC. -
Senior Visiting FellowHong Kong Baptist University Jul 2018 - Jan 2019Kowloon Tong, Hong Kong, HkI have been honored with the opportunity to introduce a new course to the Taught Masters Degree program in Communications. The course name is simple..."Branding." It is a comprehensive course taking students from promise recognition, to brand positioning, to brand launch, and finally to the IMC go-to-market model and the financial implications of brand success. This course will draw on my experience introducing over 220 brands globally during the last 35 years, coupled with the teaching acumen I have developed over the past decade at 3 institutions of higher learning. -
Summer Exchange LeaderGuangdong University Of Foreign Studies Jul 2012 - Dec 2015China, CnI led a select group of students each summer to GDUFS and shared IMC and Brand knowledge with a range of Chinese educators and business leaders. I have a been a featured speaker at regional and national discussions on branding, innovation and positioning lending my expertise to China's initiative to develop local and international brands . I have collaborated on the translation of my book CenterBrain Thinking..A practical guide for positioning your brand, product or service, published by Peking University Press. -
OwnerThe Caregiver Partnership Feb 2004 - Dec 2015Neenah, Wi, UsThe CareGiver Partnership ships over 2000 healthcare items to the 25.7 million non-professional caregivers in the United States from 12 warehouses across the United States. Consumers are reached via national direct-to-consumer print and broadcast advertising and through targeted alliances with over 70 partner organizations including Kimberly-Clark, First Quality Products, Visiting Angels, and Corman SPA• Developed positioning and go-to-market strategy, with launch in 2006.• Growth is now over 25% per year.• Profitable-breakeven achieved in 2009.I serve as non-operating partner, and am the second largest investor. More detailed information is available at www.caregiverpartnership.com.The CareGiver Partnership realized its exit strategy in December 2015 with its sale to a larger e-commerce retailer. -
Executive-In-Residence, Faculty Marketing And EntrepreneurshipUniversity Of Tennessee At Chattanooga Jun 2014 - Jun 2015Chattanooga, Tennessee, UsI served the students of the UTC College of Business teaching courses in Creativity and Innovation, Digital Marketing, Sales, and New Venture Creation in addition to an intensive course in marketing to an Executive MBA cohort . I also helped found and advised GenZing, a millennial inspired marketing consultancy led by students from UTC. GenZing has now evolved into a IMC start-up owned by two graduates of UTC. In Summer 2015 I led an international exchange to China, taking 15 of my top students to learn and work in China. I also worked with the innovative Veterans Entrepreneurship Program, an innovative program designed to give our service veterans the tools that need to succeed. -
Harrison/Omnicom Professor In Integrated Marketing CommunicationsWest Virginia University Jun 2011 - Aug 2014Morgantown, West Virginia, UsI served the students of the P.I. Reed School of Journalism through this faculty appointment in Integrated Marketing Communications. I taught undergraduate and graduate courses in Advertising, Healthcare Marketing, and Entrepreneurship by conveying both academic and real-world knowledge of these subjects. I also advised the Martin-Hall Agency, WVU's Student-Led Integrated Marketing Agency, guiding students in various on and off-campus projects designed to provide them with opportunities to lead, network, and apply their classroom skills.-Developed first masters level online course in Entrepreneurship for Integrated Marketing Communication. Launched course Summer 2012.-Received 2012 Golden Quill Award, the top teaching award given to faculty based on student evaluation.-Led three IMC student delegations (30 students) to China engaging them in short-term internships at Chinese corporations, while teaching a cohort of Chinese and American students global branding and positioning. -
Chief Marketing OfficerOle Miss (The University Of Mississippi) Jun 2009 - Jun 2011University, Ms, UsI was named the first CMO for this 162 year-old institution with responsibility for bringing depth to the Ole Miss brand. Responsible for driving all strategy, marketing execution and media communication while providing leadership for the 50 member University Brand Services team (Brand Marketing, Media and Public Relations, Brand Creative Services, Brand Photography, and Media and Documentary Projects.) I served as a member of the Executive Management Council, and reported to the Chancellor.• Identified institutional positioning (ExperienceAmazing™) based on classical market research and introduced it through a series of outward focused, brand centric creative executions.• Reorganized and relocated five separate departments into one unit (University Brand Services) and initiated integrated marketing, introduced earned and social media, and instilled a practice of proactive media relations and crisis communication.• Built relationships with constituency groups (faculty, alumni, athletics) and extended institutional positioning and use of market research into nine colleges and centers of excellence.• Introduced first-of-its-kind news hub, “E-Zing” (www.ezing.net) achieving a 9-fold increase in traffic over the previous news site.• Executed the first-ever college 3D jumbotron event, successfully introducing the institutional positioning to athletics. ( www.olemiss.edu/3d )Ole Miss achieved record admissions in 2010 and 2011 with a 55% increase in the freshmen class versus 2009. This can be linked to a belief by a more diverse range of high-school students that Ole Miss “fits” them best. -
Executive In ResidenceUniversity Of Tennessee At Chattanooga 2007 - 2010Chattanooga, Tennessee, UsI served in an advisory role to the college of business administration having identified the positioning, Academically-Prepared, Work-World Ready. I taught New Venture Creation and served on the Dean’s Advisory Board.
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Executive Brand ManagementKimberly-Clark, Bristol-Myers Squibb, Rhone-Poulenc Rorer May 1982 - Feb 1993I held directorships of brands that included Kotex, Iams, Eukanuba, Ascriptin and Spenco, with marketing budgets ranging from $50 million to $5 million. I maintained a strong emphasis on revenue generation through new product identification and introduction. I managed of a wide range of inter-disciplinary teams as well as direct reports.
Jim Ebel Skills
Jim Ebel Education Details
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Indiana University - Kelley School Of BusinessBrand Management -
Babson CollegeEntrepreneurship/Entrepreneurial Studies
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The University Of Tennessee At ChattanoogaAccounting
Frequently Asked Questions about Jim Ebel
What company does Jim Ebel work for?
Jim Ebel works for Centerbrain Partners, Inc.
What is Jim Ebel's role at the current company?
Jim Ebel's current role is CEO.
What is Jim Ebel's email address?
Jim Ebel's email address is ji****@****ain.com
What schools did Jim Ebel attend?
Jim Ebel attended Indiana University - Kelley School Of Business, Babson College, The University Of Tennessee At Chattanooga.
What are some of Jim Ebel's interests?
Jim Ebel has interest in Civil Rights And Social Action, Education, Arts And Culture.
What skills is Jim Ebel known for?
Jim Ebel has skills like Marketing Strategy, Strategy, Integrated Marketing, Leadership, Marketing, Market Research, Advertising, Social Media, Public Speaking, Strategic Planning, Entrepreneurship, Brand Development.
Who are Jim Ebel's colleagues?
Jim Ebel's colleagues are Jacob Ebel.
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