Brought on board to build and lead a creative studio tasked ​​​with shaping a standout, refreshed​, sustainable​ and unique brand for SA and Africa. From brand voice, identity​, design​ to ​the construction of ​creative concepts ​which delivered high perform​ance campaigns ​focussed on acquisition, usage, loyalty and retention​. My through-the-line remit covered TV, outdoor, radio, digital / online marketing, sponsorships, PR, user experience and CRM for both the Gaming and Sports Betting… Show more Brought on board to build and lead a creative studio tasked ​​​with shaping a standout, refreshed​, sustainable​ and unique brand for SA and Africa. From brand voice, identity​, design​ to ​the construction of ​creative concepts ​which delivered high perform​ance campaigns ​focussed on acquisition, usage, loyalty and retention​. My through-the-line remit covered TV, outdoor, radio, digital / online marketing, sponsorships, PR, user experience and CRM for both the Gaming and Sports Betting sectors. The successful brand launch in South Africa was adopted by Ghana, Kenya, Tanzania and Swaziland​​​​​, culminating ​into 10Bet signing a deal with SAFA as an official, four year betting sponsor for their senior team. My stakeholders and colleagues spanned the 10bet international footprint inclusive of Africa, Bulgaria, Mexico and Brazil​. What a wonderful journey with an exciting brand. Show less

I inspire and motivate the creative team to think more holistically and deliver powerful and effective ideas across all channels, that drive tangible break-through results for clients and brands. As a founder and EXCO member, I work with clients, brands and agencies both locally and abroad.

I was employed by Avatar to expand their services from a Digital Agency to a Full-Service Agency – delivering Through-The-Line solutions with digital at the core. Reporting into the Executive Creative Director, I lead a team of art directors, designers and copywriters, whilst working closely with brand and digital strategists, content developers, web developers and community managers.

Brands worked on include Botswana Telecommunications Corporation (BTC),beMobile, Brand Botswana, FNB Botswana.

In 2008, Inroads Communications merged with Chillibush Communications. As Creative Director at Inroads, I managed a creative team of 7 after pitching and winning the Cell C Retail account. I was appointed as Head Creative Director, overseeing a full-service creative team consisting of artdirectors, graphic designers, copywriters, digital developers, DTP operators and proofreaders.

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