-IC PM focused on delivering Data Reliability and ML initiatives to the BlueOcean platform.

-I advise the CEO and executive team on Analytics, Data Science, Data Management, and Product Management.

-Data & AI Strategy Consulting to assist media and advertising focused startups harness the power of AI and Data Science via proprietary data-driven Marketing Effectiveness Measurement Framework built for scale and growth.-Startup Advisory

-Reformed and executed a vision, product strategies, and roadmaps for a portfolio consisting of agile value streams (Data Science, Machine Learning Ops, and Data Quality Engineering) as the Product Portfolio Leader in collaboration with the Engineering Portfolio Leader to build data products. -Lead PM that delivered in collaboration with Data Science and Machine Learning Ops the Personification model for the company's persons based rating product. -Identified usage based pricing solution to reduce technology organization’s OpEx cost and assign proper attribution to client’s platform data usage. Partnered my value streams with Architecture Leads to develop a cost and engagement algorithm and data pipelines to support unit economic driven Lifetime Value reporting for the platform. -Envisioned and implemented a data quality framework to support client data reliability requirements via data contracts that enforced SLA, SLO, and SLIs within data products.

WarnerMedia Ad Sales: Growth, Strategy & Partnerships-Developed the product vision and strategy for DRM and Creator ad products during post-merger integration that supported ad sellers for WarnerMedia Advertising Sales teams.-Provided analysis and strategic direction in collaboration with WarnerMedia Advertising Sales to develop rate pricing and packaging for DRM and Creator ad products-Led and managed a cross-functional team of data scientist, data analysts, engineers and operations to maintain and develop features for DRM and Creator ad products.

Fullscreen (creator startup acquired by AT&T): DRM, Digital Programming & Ad Revenue-Planned and launched data and analytics requirements and capabilities to develop products, features, and services that supported ad sellers for WarnerMedia and Fullscreen Advertising Sales teams.-Led, managed and developed a team consisting of a Business Intelligence Manager and 10 Data Scientists to test and models to be integral to business decisions and outcomes.-Led cross-functional data team and engineers for the system management that successfully produced double digit revenue growth for Digital Rights Management business unit.

Client Included: Intel-Designed and managed the development of a data management solution and statistical models that supported and ensured successful delivery of reporting, insights, and analytics to client account.-Led and managed agency media planning decision making toward optimization of Media Mix Model that governed spend of annual B2C global media budget.-Innovated and managed a global decentralized team of 7 Data Analysts to provide strategic analytical direction to client account, internal teams, and internal stakeholders.

-Designed and managed the development of a data management solution and statistical models that supported and ensured successful delivery of reporting, insights, and analytics to North America client account.-Led and managed agency media planning decision making toward optimization of Media Mix Model that governed spend of annual B2C North America media budget for client account.-Led a small team of Data Analysts to provide strategic analytical direction to client account, internal teams, and internal stakeholders.

Clients Included: BlueDiamond, GameStop, Phillips Health, Mars Corp -Led and managed data and analytics initiatives on the West Coast and developed a team of analysts for current clients, new business and data projects.-Product Owner, strategy, and architecture of data engine that integrated data from across agency’s services to be used for inferences, recommendations, and metadata analysis.-Developed and built deep subject matter expertise in Marketing Analytics that created intellectual property and proprietary processes that differentiated the company through advanced analytics, statistical models and machine learning models.

Clients Included: Warner Brothers-Provided analytic direction to clients, internal teams and internal stakeholders in helping guide and manage a team of analyst to improve the client's digital media performance.-Product Owner, architected and built out data management solution across Theatrical and Home Entertainment accounts to ensure quicker retrieval of operational reporting data from paid media data sources for client reporting deliverables, consumer intelligence analysis and advanced analytics.-Built, assisted and project managed the development of predictive models, machine learning models, data mining scripts, APIs, ETL scripts and complex queries across data sources in SQL, Python and SAS.

Clients Included: Turner, E!, Toyota, Noosa Yoghurt, Mattel, Makeup.com-Led and managed west coast data operations, analytics department, new business and a small group of analysts presence, while providing mentorship to junior team members.-Led analytics processes and methodologies from defining KPIs, data strategy, API building, data reconciliation, data cleansing and problem solving.-Creatively applied statistical methods to build, measure, model and forecast sales lift, audience resonance, media mix, attribution, segmentation, lookalike models and content performance.

Clients Included: General Motors-Managed the overall marketing program’s data quality, data governance, process management and change management for all data segmentation from data management systems to ETL processes through to enterprise data warehouse for automotive client.-Identified opportunities to implement new processes, tools, techniques and analytical frameworks designed to better serve clients and increase efficiencies within department and enterprise data warehouse environment.-Worked with senior level client personnel to identify opportunities and develop objectives that led to automated cross channel reporting and advanced analytics solutions.

Creative, Design, Digital Marketing, and Product Development firm focused on serving Metro Detroit area startups and SMBs.

-Responsible for driving and managing the company’s web direction from the results of business goals and marketing initiatives.-Collaborated with Marketing and IT teams to identify new opportunities along with the market and system requirements to develop, implement and execute on them. -Responsibilities included: front-end development, back-end development, UX research, A/B testing, QA testing, API & software integration, data analysis, project management and team management for company website and 45+ independent websites.-Responsible for vendor relationships, website and software budgeting, iPad program for portfolio of properties and common area wifi program for portfolio of properties.

Acquired by Konica-MinoltaClients Included: Apple, University of Penn Wharton School of Business, Detroit Public Schools, Kelly Services-Consulted with clients to understand specific system requirements, cost and development.-Onsite or remote deployment administration of system stability, software installation, interoperability, security, imaging, configuration, integration, networking, maintenance and management of servers, wireless networks, network appliances, computers, mobile devices, databases, proxy filters, user accounts, and software.-Solely managed and built out school district infrastructure of 13 locations, 450+ users, 300+ computers, 200+ mobile devices, 75+ network nodes, 15 servers and 3 WordPress websites for over a year.-Project management and execution of various IT & business related tasks ranging from web/mobile design & development, instructional technology, data analysis, Adwords campaigns, social media marketing, email marketing and new project initiatives.

-Lead or heavily involved on web projects.-Designed and developed websites and landing pages to help companies gain, enhance or recreate web presence.-Implemented and consulted on the use of ad platforms, video platforms, website analytics, SEO strategy, widgets, plugins and APIs. -Assisted with marketing strategies regarding web, social media, blogging, display advertising and other digital touch points.

-Helped businesses find solutions to the problems that arose in their experience with technology. -Established a rapport and sales with business customers. -Developed and conducted business/industry specific workshops covering technology implementation, integration and advancement.

-Created, organized and implemented marketing campaigns.-Recruited students to sign up for 1stgig.com career services.

-Assisted department with local and national marketing and advertising campaigns.-Gave insight on current trends in new media space.

-Committee of faculty and myself formed by School of Business Dean to search for a Dean of the Finance department.

-Awarded participant in Wayne State University's first ever entrepreneur program.-Worked on business development and web development for environmental initiative web startup.-Networked and established relationships within Michigan's Angel and Venture Capital investing communities.

-Representative of Wayne State's Sustainability Committee put together by university's Board of Governors, consisting of executive management, faculty and students. -Researched and worked on national green initiatives and competitions for campus and Midtown community.

-Educating campus & community on recycling initiatives. -Worked with marketing department on creating image for recycling program to campus & community.-Worked with web department on creating and managing website.

-Awarded participant in competitive incubating entrepreneur program.-Entered program with focus and research on web ad platform.https://ventureforamerica.org/2010/12/welcome-bizdom-u/

-Attended meetings on behalf of Recycle Detroit.-Gave insight and interjection on behalf of Recycle Detroit and Midtown Detroit community.

-Pursued funding, potential business partnerships and press.-Community Engagement Chair.

-Worked on Promotions and Web Development Teams. -Performed market research, help create market strategy and conducted marketing campaigns.-Traveled with intern team to implement marketing campaigns and IT infrastructures at different events.

-Researched local & campus community to develop strategic planning for sustainability of internet cafe.-Help create marketing and advertising campaigns.-Created, implemented and marketed website and presence.