Innovative, data-driven, analytical senior manager with over 20 years of international experience in marketing strategy, corporate and field marketing, communications, CX, product management and business development in B2B, B2C, with enterprises and start-ups. Industry experience in IoT, Software, Telecommunications, eCommerce and eHealth.Partnering with sales to drive best-in-cass lead generation, up- & cross-sell and retention activities by utilizing a data-driven and KPI oriented approach. Creating a positive Customer Experience along the Customer Journey.Translating business strategies and objectives into marketing vision, successful strategies and action plans for brand building, pipeline creation, acceleration and conversion. Driving revenue across all inbound and outbound channels, above and below the line.Leading the digital transformation process in marketing by educating and inspiring the organization, hiring and developing the best talents, creating an agile mind set and optimizing integrated marketing technology infrastructure. Extensive experience in building, restructuring and leading successful marketing departments that meet highest expectations for efficiency and results. Utilizing agile concepts to get fast results. Specialties: Leadership, Operations, process management, performance marketing, revenue focus, Sales & Marketing integration, KPI, Agile, OKR, Scrum, Digitization, Digital Transformation, Marketing Technology, Account Based Marketing (ABM), International Marketing, Field Marketing, Partner Marketing, Customer Experience Management, NPS, Customer Data, Marketing Strategy, Lead Generation and Management, Branding, Communications, PR, Working with Global Teams, Enterprise Marketing, Channel Marketing, Digital Marketing, Tele Sales, Market Entry Strategies, CRM, Agile, integrated processes, SalesForce, SAP Marketing and Sales Cloud, Pardot, Eloqua, Microsoft Dynamics, HubSpot, Evalanche, B2B, B2C, B2B2C Marketing, Growth Hacking