Jae Lim Email & Phone Number

San Fransisco, Ca, Us

Solely responsible for over $10MM in ad spend across retailers. Managed execution and strategy of new product launches, efficiency optimization, testing, and budget allocation.Scaled 175% increase in ad spend while maintaining ROAS + budget allocation within 6 months.Significant contributor to Amazon channel success: driving over 50% YoY growth with intentionality toward incremental sales, protecting DTC and other channels.Implemented data and measurement tools to strategically reach goals

Chicago, Us

Following the spike in ecommerce shopping during the COVID-19 pandemic, I launched the wave of well-known household CPG & other industries' brands across Retail Media Networks (Amazon Search & DSP, Walmart.com, Instacart, Kroger, and more)Optimized KPIs of full funnel ad strategy campaigns, growing ROAS up to 2x. Managed budgets over $1.5M/mo. Collaborated with strategic business advisors to offer holistic marketing strategy for brands' portfolios across platforms that coincide with business objectives. Built data visualization reports, customized to client KPIs, and used data to story-tell clients’ current/future state of business and directional marketing strategy

Redmond, Wa, Us

Managed ecommerce business unit of manufacturerEnsured P&L resulted in positive net profit, growing each yearDetermine KPIs annually, and ensure expenses support KPI goalsManaged all website projects between internal/external teams/consultantsGrew customer service team & implemented/tracked performance goals & objectivesNegotiated contractsWorked cross-functionally with sales and operations to identify and launch additional profitable product lines Optimized performance metrics through A/B testing of email campaigns and digital advertisingCustom-coded popular landing page in HTML, CSS, javascript

Redmond, Wa, Us

Owned Marketing Campaigns (Planning, Building, Testing, Execution, Reporting)Increased average GP% 7 points by recognizing niche market opportunity and leveraging competitive advantage resourcesIncreased average order size 70% through promotion incentives and increased email marketingGrew sales 37% YOY by cross-selling to existing customers & acquiring new customers through various digital channelsGrew social media following 175% YOY organicallyImproved SEO rankings in 50+ keywords through on-page editsManaged inventory and appropriately projected usage for 150+ SKUs in 3 warehousesCalculated new cost-effective methods of manufacturing forecasted demand without overstocking

Redmond, Wa, Us

Assisted in eCommerce startup account, growing sales 400% YoY & optimized processes in order to handle growth without adding personnelEstablished and managed eBay and Amazon accounts, determining most profitable product markets and competitive advantagesEarned top-rated eBay seller status within 6 monthManaged EDI data flow & troubleshot errorsInvoiced and assisted in order management of major accounts Effectively managed inventory and projected demand for specialty products

London, Gb

Earned top-rated status through on-time shipment rate, 100% positive customer feedback ratings, outstanding customer resolution. Optimized listings for keyword searches. Determined competitive, profitable sell prices, and looked for entrepreneurial opportunities in other products and channels.

Everett, Wa, Us

Coordinated record requests while maintaining adherence of HIPAA laws. Trained new employees on record requests and verbal requests for records. Learned medical terminology, soundexing, and integration of the electronic medical record era.

Ba, Business Administration- Marketing

Digital Marketing

Front End Web Development

Education record