Senior Director At Groupm Korea (Wpp)
Seoul, Korea
• Leading the overall media and strategy• Managing media planning and operation• Managing and inspiring team members• Educating about new digital tech. and Ops• Investing in media and developing the relationship • Managing digital services for 4 internal media agencies Mindshare, Mediacom, Maxus, MEC• Servicing customized digital planning and operations for many global clients• Providing solutions and technical advisory on behalf of the agencies• Setting KPIs and optimizing campaigns • Analyzing data performance and generating insights• Managing and digital team members GroupM is the world’s largest advertising media company in terms of billings. It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Kinetic, Quasar, IEG, Movent, Vocanic, Agency M and Plista. It handles over 32% of the world's media billings making it the world's largest media investment management operation. Dominic Proctor is Global President of GroupM and manages the worldwide operations including the management of GroupM’s agencies worldwide. Irwin Gotlieb is Chairman of GroupM and focuses on the overall strategic direction of GroupM, and ensures that the company deploys data and technology to drive change for the benefit of GroupM clients and stakeholders.