James Lee Email & Phone Number

United States

Seoul, Seoul, Kr

서울시, 서울, Kr

• Built and launched South Korea's first free delivery membership program in food delivery from 0, scaling to $1B run rate with a cross-functional team spanning marketing, product, data science, and finance.• Developed and implemented marketing and product experiments to optimize membership program growth, achieving positive unit economics and re-investment into additional benefits across price, promotions, and experience to accelerate revenue growth. As a result, membership accounted for xx% of the total P&L.• Hired through Permira (a global investment firm with €77 billion in AUM) and worked directly with the Portfolio Group and C-suite to drive growth. Yogiyo (요기요) is the second-largest food delivery app in South Korea, the world’s third-largest online food delivery market. Yogiyo was acquired by Permira, Affinity Equity Partners, and GS Retail from Delivery Hero in Q4'21.

San Francisco, California, Us

• Leader of the DoorDash DashPass membership program outside of the US. Responsible for launching and growing in new countries. Achieved $1B+ run rate in <3 years, resulting in 50%+ of International GMV and achieved profitability with full P&L ownership.• Built & managed International DashPass team across US/Canada/Australia spanning across Strategy & Operations, Strategic Finance, Product, and Marketing.• Led the planning, launch, and management of national DashPass partnership to offer Royal Bank of Canada cardholders free DashPass for up to 12 months; resulted in the most significant market share gain in a DoorDash market from a single project. Followed up with a multi-year partnership with Amazon Canada where Prime members get a year of DashPass for free.• Developed GTM of membership exclusive partnership with McDonald's in Australia & Canada, where DashPass is the only membership program with unlimited $0 delivery fees on McDelivery.

San Francisco, California, Us

• Regional GM for Quebec/French Canada (2nd largest portfolio) with P&L ownership, focused on driving growth and profitability of the 3-sided marketplace across restaurants, eaters, and drivers. • Worked on various initiatives such as geo-segmentation and prioritization, establishing and operating pricing desk for enterprise and SMB merchants, strategic planning and analysis, and competitive response planning.

Toronto, Ontario, Ca

• Founding team member of Canada Life's Innovation Centre. Led invention and scaling of new businesses, design & deployment of digital products and experiences, and modernizing core technology for the 125+ year old company. Canada Life is Canada's leading insurance & wealth management company with C$125b+ in AUM.• Co-led development and launch of Canada's first student debt savings program. Program enables employers to match student debt payments through retirement savings.• Led launch of digital platform for small businesses and independent advisors. The new distribution channel allows small businesses and independent advisors to design and purchase group benefits & insurance online without having to schedule an in-person appointment.

Slough, Berkshire, Gb

• Helped manage trade marketing strategy, sales operations, and brand strategy for Reckitt's largest brands (Lysol, Finish) and retailers (Costco, Walmart, Loblaws) in Canada.

Kingston, Ontario, Ca

Participated in Queen's Innovation Centre Summer Initiative, an intensive, hands-on, 4-month program in which student teams design and test new business concepts that address real world opportunities.

Bachelor Of Commerce (Honours)

International Exchange, Business Administration

French Language And Culture