We curate creative memories. Genic turns everyday moments into art. With the slogan "Art From Ordinary," we team up with artists to curate and collect memories through diverse projects. Founded to make creativity accessible, Genic captures and preserves those fleeting moments in life that deserve attention.

• Strategically directed visual content for digital platforms, resulting in 200% growth in Twitter engagement in 9 months.• Pioneered and executed a comprehensive brand visual identity across multiple communication channels and touchpoints.• Developed intricate brand assets, from logos to UI/UX interfaces, enhancing overall web graphic presentations.• Employed tools including Figma, Adobe After Effects, and Photoshop, ensuring superior design quality and consistency.

• Spearheaded visual identity and marketing strategy for renowned Korean jewelry brand; conducted aligned photoshoots, increasing brand recognition and customers.• Created poster visuals for Becket-Alex Katz collaboration as lead designer; achieved 1220% Instagram engagement within 14 days by posting finished designs. Orchestrated Becket’s Instagram presence; executed captivating, tailored content, elevating engagement and loyalty.

• Designed and produced a comprehensive suite of marketing materials tailored to various high-profile clients in the entertainment industry, including Admats, banners, logos, and promotional content, successfully contributing to sold-out campaigns and official advertising initiatives.• Established a marketing team Glossary/Dictionary to enhance communication efficiency within the creative department, incorporating project management tools like Asana for meticulous task tracking and coordination.• Spearheaded specialized projects from inception to fruition, encompassing logo design for renowned brands, creation of artist pitch decks, and development of newsletters.

• Engaged as an independent album cover designer, specializing in the conception and execution of compelling, visually arresting cover art tailored to diverse musician clients.• Enhanced proficiency in visual design and illustration, evolving a robust comprehension of strategic communication of a musician's unique brand identity and aesthetic via cover art.• Exemplified fervor for music paired with an acute attention to detail, facilitating the production of cohesive, memorable design narratives that encapsulate the spirit of the album and its artist authentically.

• As Assistant/Visual Director for the short film Disconnected, played a crucial role in the overall vision and execution of the project• Worked closely with the Director to develop and implement the film's visual style and aesthetic, including set design and art direction• Collaborated with the Director to create a cohesive look and feel for the film, overseeing all visual elements to ensure they were in line with the overall vision• Managed the cast and crew on set, ensuring that all aspects of the production ran smoothly and efficiently• Led the set design efforts, ensuring that all sets were constructed and dressed appropriately for the scene

• Completed military service as a Photo Content Designer and Graphic Designer at the Army Aviation Operations Command in South Korea, contributing to national defense efforts through the creation of visually compelling designs and images for official use• Demonstrated exceptional creativity and technical skills, producing high-quality visual assets to support military operations, communication, and branding objectives

• Established and served as the principal visual designer for Roundtable, a distinguished service specializing in music curation and bespoke playlist creation.• Acted as a pivotal facilitator in forging alliances with prominent South Korean restaurant establishments, namely Faultburger and Coemo.• Collaborated intensively with client partners to tailor music selection, curating immersive and harmonious auditory experiences that resonate with their customer base.

• Assisted the Director in defining and executing the overarching vision for the short film, "Masculinity Undefined", while simultaneously contributing to the development of the film's aesthetic through careful coordination of rehearsals and shoots.• Spearheaded the management of cast and crew, further bolstering my role as Costume Designer by curating, sourcing, and creating character-specific wardrobes, while ensuring their alignment with scene requirements and character development narratives.• Ventured into the domain of Prop Design, where I was entrusted with the procurement and fabrication of all essential props, ensuring their accurate usage within the storyline to enhance cinematic authenticity.