Oversee the strategic management of our content and community initiatives. Including leading social content creation, content operations, and acting as the central point of contact for contractors. I also contribute to our newsletter and blog when needed. On the community side, I am responsible for building, growing, and managing our community, collaborating with sales for growth, overseeing renewals, onboarding new members, managing group chat and forums, and delivering relevant content to our community. Additionally, I coordinate events and support Scot by identifying speaking opportunities, exploring syndication and business prospects, and managing Scot's schedule to align with content and community engagements.

I help brands find their unique voice and cultivate a loyal community through strategic storytelling and content that truly resonates. I specialize in creating tailored social media strategies that drive brand awareness, engagement, and measurable growth, developing content across a range of platforms for brands like Cymbiotika, Plant People, Lux Unfiltered, Kroma Wellness, and AG1.I believe every brand has a story waiting to be told. By combining data-driven insights with a refined aesthetic, I craft content that not only attracts but also deeply connects with audiences. From written narratives to visually captivating media, each piece is designed to enhance brand objectives while fostering genuine engagement.Seeing brands grow and connect through purposeful storytelling is what fuels my passion for digital marketing. I’m dedicated to empowering brands to build impactful, lasting relationships with their audiences, leaving impressions that go beyond a single interaction.Collaboration is key in the ever-evolving digital landscape, and I thrive in cross-functional environments where diverse ideas spark creativity. I’m always excited to network with like-minded professionals who share my enthusiasm for innovation in digital marketing and brand-building.

Leading and managing oversight on building, architectural, and design project(s) on a day-to-day basis from the schematic design/conception phase through to design development, construction drawings, bidding/contract negotiation, construction administration and closeout phases. Responsible for leading projects in developing design and construction documents for bidding and construction on multiple projects.Managing company brand and strategy Payne Cole Designs, and a variety of other entities and properties. Lead a wide range of marketing activities, including deep research and intelligence gathering to identify client decision-makers and define client needs; strategy development; developing statements of qualifications, proposals, and interview presentations; etc.

As Marketing Project Manager at Logan Health, I led the comprehensive rebrand of our Children’s Hospital, managing digital strategies and overseeing cross-channel campaigns that increased visit numbers by 34% (leveraging relationships and referral networks with neighboring state hospitals), boosted engagement on our primary and sister hospital social media channels by 27%, and grew web traffic by 43%. With over three years in marketing project management and market analysis, I specialized in defining project objectives, scopes, and team roles, consistently ensuring on-time and on-budget delivery.During the COVID-19 pandemic, I played a pivotal role in crisis communications, coordinating with my team to launch responsive, clear messaging that maintained community trust and engagement. We adapted rapidly, implementing real-time updates on digital channels, producing targeted health awareness campaigns, and providing support resources to patients and families. Our efforts drove a substantial increase in online engagement as we kept our community informed and reassured during uncertain times.My role also involved guiding a seven-figure marketing budget, overseeing departmental and advertising spending, and working closely with marketing partners and vendors to allocate resources strategically. I conducted competitive and inspirational audits, brand assessments, and both qualitative and quantitative research to produce actionable insights, strengthening our brand identity and foundation across healthcare entities. By collaborating with HR and third-party vendors, I helped shape and drive cultural rebranding and restructuring initiatives, aligning our internal culture with our public-facing brand.