Jaemi Carkin Email & Phone Number

Arlington, Va, Us

Charleston, South Carolina, Us

As the Director of Marketing Innovations, Supplier Management at Greystar and Customer Experience, I oversee and manage the business relationship with preferred and contracted suppliers and service providers, ensuring the successful delivery of marketing programs, products, and services. I am also the primary point of contact for introducing and evaluating new marketing technologies, products, and programs. My team is also responsible for understanding resident sentiment and reporting.Thriving in the intersection of strategic marketing initiatives and revenue optimization within the real estate industry. Recognized for my impactful contributions, including speaking engagements at high-profile conferences like Reputation Transform and the upcoming Retcon in 2024.Key Contributions:- Orchestrated discussions and strategic collaborations with the National Supplier Program, driving the exploration of mutually beneficial partnerships in Marketing.- Led initiatives resulting in rolling out the Reputation Actions Dashboard across the US, supporting a Customer Concern Solution.- Co-led critical programs aligning with Greystar's strategic focus, such as the "Get Help" team, contributing to the Global Service Promise.- Championed revenue growth, negotiating contracts with an anticipated revenue boost in 2024.Noteworthy Highlights:-Played a pivotal role in Marketing Masters as a Content Lead for 2023 and 2024, shaping thought leadership and industry influence.-Active involvement in various committees and initiatives, including AI Enablement, Office of the COO meetings, and Marketing 3.0, driving innovation and cross-functional synergy.-Instrumental in generating significant revenue for the Marketing Operations Team and Greystar, amplifying profitability.

Charleston, South Carolina, Us

Currently managing a team of 3, responsible for best practices and platforms for the US community reputation. I am responsible for maintaining in place best practices and added additional reputation tools to satisfy expectations, such as a new report enabling tracking of review response times to ensure adherence to proper SOP’s, as well as Social Media management, collaborating with teams to identify and resolve legal compliance issues, resulting in mitigating and minimizing legal risk.In this role, I created and implemented new social media dashboard allowing for auditing of all social media posts by onsite teams for accuracy and compliance, while reducing cost and increasing revenue by over 110% in 2018 and 75% in 2019 by identifying, and managing vendor partners, in addition to negotiating reduced rates with all vendors.I have conducted pilots for social media partners showcasing the social media dashboard and actions reporting, allowing Greystar to manage social media nationally and globally during the pandemic, natural and community disasters, death, fire, and accidents. I also develop strategic partnerships for on-site teams and leverage technology such as modern messaging apps, and other green initiatives, to allow online rent payments ensuring timely payments.Additionally, I coordinated and lead COVID response for digital platforms, and project manage national and regional marketing team COVID initiatives to ensure staff is updated regularly, individual responsibilities were conveyed and confirmed, and the creation of “how to” conversation documents with guidance on managing difficult discussions around COVID policies, social justice, race, and racial inequality.

Charleston, South Carolina, Us

Fort Washington, Pa, Us

As a leasing director, I managed and trained a team of 5 on compliance, policies, and procedures to maximize success, implemented business strategies to maximize tenant satisfaction and reduce vacancies, and created and managed effective marketing strategies to attract potential tenants.I also ran background checks on potential tenants to evaluate criminal records and credit statuses, and ensured accuracy of rents, renewals, and new lease terms to meet budget.

I worked with a variety of clients on brand development, social media, PPC management and market analysis, led information-gathering meetings with clients to determine marketing goals and available budget, and presented marketing plans to communicate research findings, target market analysis, and budget breakdown. I also researched clients/competitors to ascertain information useful for developing focused marketing solutions, and tracked marketing campaign metrics and reported effectiveness to clients.

Arlington, Virginia, Us

After being promoted into the Marketing Manager role, I defined strategy and developed, executed, and managed a comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. I also planned and implemented regional market research and analyses, and prepared and managed $6.5-million marketing budget.

Arlington, Virginia, Us

As a Community Manager & Assistant Community Manager prior to this, I managed daily activities as a property manager at an urban high-rise community, including budget and expense management and ensuring high occupancy levels. I implemented an incentive plan to improve renewal rates and achieved a 6% increase, as well as a new process for resident move-in survey resulting in higher response rate and more productive feedback channels.I also maintained communication with regional communities to transfer knowledge and leverage best practices, and served as property representative with local and federal government agencies.

Arlington, Virginia, Us

Arlington, Virginia, Us

In this role, communicated core company values and messages to prospects, achieving a 70-75% closing ratio, and served as primary liaison between residents and property management team to effectively mitigate customer concerns and complaints.

Bachelors Of Science, General Studies-Focus On Marketing And Advertising

Associates, Paralegal

Education record