I am responsible for proposing the program, developing the curriculum, getting approvals through the university system, and marketing the program. I am also responsible for leading all student admissions-related responsibilities and scheduling courses.

Director at the Center for Customer Insights and Digital Marketing,College of Business Administration,Cal Poly Pomona

Customer Insights Lab (CI Lab for short) is intended to advance our knowledge in buyer behaviors (both consumers and businesses) with the learn-by-discovery approach and provide quality services to both the university and business communities by providing technical expertise and state-of-the-art resources. We assist our clients with both basic and applied research that involves buying behaviors of individual consumers and business entities. For the university community, the CI Lab intends to be a catalyst in promoting behavioral research by assisting the faculty and students in conducting their research. For the business community, the lab intends to be their research arms, especially for small-to-medium-sized local businesses. Further, the CI Lab aims to produce the finest, next-generation customer analytics professionals by providing students with career guidance and the necessary training through hands-on learning activities.

Classes Taught:• Foundations of Marketing Management (Undergraduate)• Marketing Research I (Undergraduate)• Marketing Research II (Undergraduate)• Business Research Methods (Graduate)• Graduate Thesis/Business Plan (Graduate)• Promotion and Market Behavior (Graduate)• Fundamentals of Marketing Research (FMR) Certificate Program Courses (Continuing Education); https://www.facebook.com/FMRatCPP/Director, Customer Insights Lab (2008 - Present)Organizer, Research Talks (Winter 2012 – 2016, Cal Poly Pomona)Webmaster, IBM DEPARTMENT WEB SITE (2012 – 2017, Cal Poly Pomona)Founding advisor to the CAL POLY Market Research Club (www.cppmrc.org) (Fall 2012 – Present)Proposed MSMR (Master of Science in Marketing Research) Program (Spring, 2012 – Spring 2018)

Courses Taught:• Foundations of Marketing Management (Undergraduate)• International Marketing Management (Undergraduate)• Essentials of Marketing Management (Graduate)• Promotion and Market Behavior (Graduate)• Business Research Methods With Directed Study (Graduate)• Graduate Degree Thesis/Business Project (Graduate)• Business Executive Continuing Education Programs• Founded Behavioral Lab at Cal Poly Pomona, 2007 – 2010 (http://www.csupomona.edu/~cba/international-business-marketing/about-us/behavorial-lab.shtml); Set up subject management pool system with Sona-systems (http://cba-csupomona.sona-systems.com/) and coordinate use of the subject pool in the College of Business Administration, 2007 – Present; Hiring, training, and supervising research assistants and interns; Promote research within IBM and the college; Ran 30 studies with the rate of 4 – 7 studies with 300 – 500 subjects in the pool in a given quarter.

Courses Taught:• Principles of Marketing (Undergraduate)• International Marketing (Undergraduate/Graduate)• Retailing Management (Undergraduate)• Marketing Research (Undergraduate/Graduate)

Taught Principles of Marketing (Undergraduate) and Retailing Management (Undergraduate) courses

Taught Introduction to Marketing, Marketing Metrics, Sales Management, International Consumer Behavior

Staff member, planning Dept. of Hankook Tire Manufacturing Co. Ltd. (ranked 7th in the world’s tire manufacturing industry), Seoul, Korea.Conducted job analyses of Purchasing Department.Developed a new physical distribution system that aims to improve delivery speed by streamlining all related operations.