Jae Pascal Email & Phone Number

Dallas, Texas, United States

Boca Raton, Fl, Us

New York, Us

• Owned and managed all aspects of programmatic and partnership campaigns across the Premium Waters and Prepared Meals division of Nestlé’s business by utilizing DSPs, SSPs, publishers, social media influencer posts and native site direct integrations to drive both sales and consideration lift• Provided quality assurance across influencer developed creatives used to represent the San Pellegrino and San Pellegrino Essenza brands, while providing feedback to high level executives from a user experience perspective, sticking to branding guidelines through a thorough understanding of each product and their target audience• Developed the programmatic and partnership media plans for the Perrier rebrand to Maison Perrier, while collaborating with cross channel teams to maintain an elevated brand perception• Collaborated with team leads across the Nestlé brand to establish new workflow processes, leading to a ~50% meeting time reduction, and increased team productivity through clearly communicated next steps

New York, Us

• Owned and managed all aspects of programmatic campaigns across various advertisers (Nestle, Oceania Cruises, John Hancock, and EssilorLuxxotica), including tag creation and trafficking, planning, after-campaign reporting, partner pitching, programmatic thought leadership through multiple POVs and budget management to deliver in full month over month• Trained new hires and implemented processes to improve daily workflow, while establishing and maintaining a QA process to accurately deliver on client goals• Maintained client relationships through weekly and monthly reporting, to keep them updated on key moments and next steps through the campaign’s cycle• Winner of the Mindshare USA’s internal Young Lion Media Contest in 2022 with a media plan aiming to raise funding for the Leukemia and Lymphoma Society

New York, Ny, Us

• Owned and managed all aspects of multiple programmatic campaigns across various advertisers (CarMax, Pirate’s Booty and Net Jets), while focusing on driving qualified website traffic and awareness based KPIs by working with and continuing to build relationships with various partners• Provided POVs of new partners to our integrated team and clients, in order to optimize our buys while expanding client knowledge about the programmatic space• Partnered with coworkers in order to delegate assignments focused on training new hires and interns, leading to a more effective team and efficient team structure

New York, New York, Us

• Developed and presented strong and effective media plans based on established RTB and premium-programmatic strategies by looking at past campaign performance of similar/relevant campaigns• Educated internal and external clients on HX/programmatic capabilities via presentations and by maintaining communication throughout the planning process, before, during and after launching campaigns• Built relationships with new and existing vendors/partners, while vetting them for use in future campaigns, in order to provide the most up to date methods of targeting users to clients

New York, Ny, Us

• Updated pacing reports daily, in order to keep my team updated as to our daily spending for the duration of our quarterly campaigns• Participated in meetings with vendors and reviewed information discussed with the team• Utilized DoubleClick Bid Manager and The Trade Desk to update campaign tactics and to provide insights to line manager, while providing strategy recommendations

New York, Us

• Scheduled and created the copy for various social media posts with Excel, in order to promote weekly sports and celebratory events• Curated and created digital assets for promotion of the company’s brands including D’USSÉ and The 40/40 Club, via video and photo editing software• Created decks for pitching promotional ideas for both artist and brand campaigns via Powerpoint

New York, New York, Us

Bronx, New York, Us

• Facilitated growth of social media pages by 20%, while maintaining content by uploading photos and video from events• Created promotional posters for professional events and workshops using Adobe Photoshop, in order to reach a greater audience via in class presentations and social media• Assisted with mentoring future members, by providing them with networking, professional, and career advice

• Accumulated over 150,000 total views on 7 published articles, and over 40,000 views on videos, resulting in increased website traffic and advertisement revenue• Stockpiled user-generated content, while categorizing it into a database on Excel, in order to maintain the brand’s presence on social media• Assisted with video production and photography for artist interviews, promotional videos and events• Created Transcriptions for Various Artist Interviews, as well as interview questions.

Bronx, Ny, Us

• Received training for dealing with multiple disgruntled family members, from nurses and doctors• Managed files of 20+ patients, while updating a digital database on patient admissions and discharges• Maintained the supply of items required for all members within the team to complete their tasks

New York, Ny, Us

• Maintained a customer satisfaction rate of over 95%, through empathy and consistently delivering solutions• Received training for handling challenging customers, sales techniques, troubleshooting steps for various internet and cable service related hardware, dealing with different customer’s personal accounts• Collaborated with other customer representatives in reaching and exceeding sales quotas by selling cable, internet and phone service along with the equipment

Bachelor’S Degree, Business Administration With A Focus On Marketing And Finance

Education record