As Senior VP of Sales at Choozle, I’m dedicated to driving growth through transparency and innovation in the marketing and advertising space. My focus is on building a culture of accountability and success, with a goal to generate $10 million in revenue by the end of 2024. Excited to help brands maximize their ROI and optimize their omnichannel strategies.

I serve as a Fractional CRO, providing comprehensive support to multiple companies in sales, marketing, and revenue operations.

The UGA Digital Marketing Executive Board works with area marketing leaders, UGA faculty, and students to develop programs that support the Terry College of Business. https://www.linkedin.com/company/terry-college-of-business

I led both direct and channel sales teams, primarily focusing on the channel team specializing in large enterprise sales with extended sales cycles of 3 to 6 months. In 2020, I broadened my leadership responsibilities to include all channel teams, managing 12 direct reports. I successfully managed a portfolio of clients, contributing to 40% of company revenue totaling over $100M in annual sales. I spearheaded the development of go-to-market strategies, managed P&L, conducted sales planning, and delivered solutions tailored to the needs of clients in the broadcast, cable, print, media, and technology sectors.Highlights of accomplishments in this role include:• Achieved a 20% YOY revenue increase for channel team from 2021 to 2023. • Restructured sales team alignment and annualized commission assignments in 2022 and 2023, saving the organization 3% in operating expenses while sustaining consistent growth and zero employee churn. • Recognized for influencing the highest number of team member promotions across all divisions of the organization.

I was promoted due to our team's consistent success and tasked with rapidly increasing company revenue. I realigned the team based on location, strengths, experience, and relationships, scaling it from 6 to 24 members to achieve growth objectives. I expanded our focus beyond agencies and brands to encompass media and technology companies. Additionally, I trained and developed a new team of high-performing sales leaders to sustain our growth trajectory.Highlights of accomplishments in this role include:•Led the #1 revenue-producing region for five consecutive years, expanding the team to include 6 of the top 10 sales representatives in the organization, accounting for 50%+ of company revenues, surpassing all other teams and regions combined. or surpassing all other collective teams and regions combined.•Emerged as the primary mentor for career development, demonstrating the potential of questioning the status quo. •Successfully advocated for team diversification to expedite scaling, introducing additional sales support roles.

I was promoted to develop and manage the Southeast territory. During this time, I scaled and led a team of 4 sales professionals.Highlights of accomplishments in this role include:• Managed the top-performing sales and revenue-generating team, achieving over 100% growth and accounting for 30% of company revenue. • Led the overall sales organization in revenue across all 4 regions (West, Central, Northeast, Southeast), overseeing 5 teams.

In this position, I successfully pursued campaigns and deals with advertising agencies and brands, establishing our company's regional presence. I secured, managed, and developed multi-platform media and marketing solutions tailored to the needs of advertising agencies and Fortune 500 brands.Highlights of accomplishments in this role include:• Closed the largest deal in company history at that time, securing a $300K campaign with a Fortune 100 brand and retaining the client for future campaigns. • Led the overall sales organization in revenue across all 5 teams; 4 regions (West, Central, Northeast, Southeast) and Enterprise.

I successfully implemented a strategy to cross-sell platform solutions to Fortune 500 companies, overseeing pre- and post-sales communication with agencies and direct brand clients. I established partnerships with national agencies like MEC, MediaVest, and Publicis Group, and educated advertisers on leveraging 3rd party and Yahoo! data for custom audience targeting. I provided insights, training, and industry expertise to coordinators and clients, earning recognition from senior directors and executives. I developed a new Y! homepage Retargeting Product for the Y! Network Plus Sales team.

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The Board of Directors represents Notre Dame alumni in communicating with the University administration and setting policy for the Alumni Association. The board is comprised of 29 directors and a president. Board members are elected by Notre Dame alumni for three-year terms.

I co-founded and led a pioneering social media marketing agency, implementing innovative strategies to engage clients' target audiences and manage their social media presence. By integrating social media applications with technology, we achieved fundraising, financial, and ROI objectives. I also collaborated with various personalities, including Georgia politicos, professional athletes, and musicians, to help them meet their fundraising goals through targeted social media efforts.

I managed national business development and lead generation systems, overseeing $4M in advertising campaigns and achieving an 80% renewal rate. I created statistical sales reports demonstrating ROI from online targeting filters and designed digital marketing collateral adopted by both Monster MediaWorks and Monster Job Sales Teams.

Marketing & Communications - Web & Print