Jae Shim Email & Phone Number

New York, Ny, Us

Staff product designer - Automotive lead product designer of SiriusXM experience in Tesla as well as some of the leading European EOMs. Full stack UX/UI designer with comprehensive UX methodologies with over a decade of experience. Full capability of Figma, XD, Sketch and Adobe cloud softwares.

New York, Ny, Us

Leading cross functional teams with best UX practice and expertise. Facilitating virtual 5 day SPRINT according to Google Ventures and leading ideation and virtual Figma prototyping sessions for Enterprise Web Portal project. Leading virtual user interviews for the SPRINT with clickable prototypes and documenting feedbacks for solutions and improvements. Iterations and rapid prototyping using advanced Figma techniques with animations. Also an advanced XD and Sketch power user. Creating User flow diagrams, personas, journey maps, storyboards. Implementing UX/UI across multi platform digital products. Salesforce System UX/UI support, research and leverage existing Salesforce design system to create strategic customization while maintaining proper balance with the out of box solutions.

Irving, Tx, Us

7 Now delivery app and web UX/UI creation. User flow and site map creation for the delivery ecommerce solutions. Leading teams with best UX practices and methodologies.

Stamford, Connecticut, Us

Epimed NeuroStat RF medical device – Lead Interaction Designer for the Epimed’s first RF device. Establishing UX solutions based on in-depth user and competitive device research.UX Improvements• Reduction of RF procedure start up time by 75% by having the user skip the inefficient and unnecessary login process with the redesigned Information Architecture based on the research.• Implemented user experience of global edit functionality on main procedure screen thus creating 25% increase in efficiency for the user.• Led direction of the UI design of circular progress graph UI design complementing the numeric displays, providing not only visual aid to the user for the procedure but also conveying the device being the latest technology with advanced features.

Toronto, Ontario, Ca

EHS Inspection mobile App – Lead UX/UI designer for redesigning existing mobile experience based on Tririga system. Process involved on-location observations and interviews of the lap inspectors using the existing mobile experience and creating multiple personas and journeymap to identify pain points. UX Improvements• Cuts down the inspection time by 35% by creating pagination for the inspection questions page instead of endless scrolls on a single page. • Implemented a new user experience of automatically displaying the list of questions missed at the end of the complete inspection page, preventing errors by nearly 90%.• Implemented usage graphics data on the dashboard, creating significant user efficiency.

Basking Ridge, Nj, Us

My Verizon homepage & Secondary Pages – I was a lead designer for re-branding efforts of My Verizon website which involved redesigning of various customer facing web pages including Interstitial pages. Also creating a home page dashboard design based on user data for better user engagement and ROI.UX Improvements• The newly designed My Verizon Homepage dashboard design increases the customer engagement on the homepage by 25% by implementing the most frequently used usage graphics hidden in the secondary pages onto the home page along with micro interactions.• Interstitial page created 132,722 impressions in 12 days and 23% increase in MyFios App downloads. Increase in App based bill payments and consistent usage of the App.

Dallas, Texas, Us

Primlending Mobile Partner App – I was a lead designer for the App which provides real estate agents and homebuilders access to a real-time client loan status.Creating usage content based on personas and user data, wireframes and interactive prototypes were created for iteration and validation.UX improvements• Automated loan status change push notifications• 24/7/365 access to loan status and history• User-friendly dashboard design• Multiple loan tracking• Estimated closing dates and other milestones• One click connection with loan officer

Flower Mound, Tx, Us

I was an Art Director & a Senior Digital Designer crafting designs for some of the well known brands in the retail industry. Redesigning and enhancing customer facing websites and retail designs. Utilized strong retail design and UI design skills to create websites, online ads, and email promotions that are aligned with client’s goals. • Provide UI/UX designs for Web-based projects, responsive websites for mobile & desktop.• Develop vector based prototypes and UX/UI deliverables, such as wireframes, flowcharts, screen mock-ups, and interface design specifications.• Lead a team of designers to update Web products per changing needs and requirements.• Maintain client’s branding as well as implement user-interface best practices, procedures, and style guides.• Collaborated with marketing, product management, and development during design stages.

I was a lead web designer for creating Biskys brand and its' responsive website.Designed Biskys branding, package design and marketing materials from scratch based on the target audience analysis and research on competitor products. Worked with overseas developer to keep the cost down, Wordpress based CMS site was created.Result• At the initial launch, Biskys brand got an immediate recognition and was featured on the Creative Child national magazine.• Online sales also began immediately through the new site and allowed the start up owner to easily track new customers and get in touch with them via CMS site.

Designed internet portal UI designs and corporate marketing designs for various Fortune 500 companies. Communicated with art directors and corporate clients to digitally layout concepts and execute various marketing designs.

Bfa, Advertising Art

Bfa, Design/Illustration