Jaeson Middleton Email & Phone Number

Developing and execution of marketing plan focusing on Affordable AI, Robotic Process Automation, Hyper Automation and Conversational AI for medium sized enterprises especially in the Recruitment Industry.

Novarin is a small, elite consultancy firm offering focused sales, marketing and business development solutions to companies with a £10m to £100m turnover. My role is to analyse, advise and develop strategic interventions in conjunction with each individual client. Specific recent projects have included:High performance sales - business development.

Strategic Marketing and Content Development projects for Marke2ing’s B2B Clients. This includes Buyer Personas, Content Strategies, Proposition development and Content creation.

Newbury, Berkshire, United Kingdom

Lead the development of Customer Insight and Advice to share with organisations as they transform to respond to future business challenges. The Advisory Services team consult with large and medium sized organisations in transforming the Workplace, Workforce and Customer Interaction. My role develops consulting propositions and insight driven points of view.

Newbury

Responsible for leading the strategic planning, definition and execution of the Marketing and Customer Experience Plan for the segment. Ensure the delivery of a joined up and market differentiating marketing and customer experience plan for the segment based on identified customer needs, operational improvements, commercial imperatives & Group and UK.

Greenwich

Lecturing to undergrad and post grad students in Business Management Disciplines

Andover

Andover Food Bank. Charity with more than 100 volunteers, feeding more than 4000 people in crisis each year, collecting and distributing more 30 metric tonnes of food.

Concentra is one of the Top 50 fastest growing consulting and technology providers in the UK. My role was to introduce marketing excellence into the business, embedding a small team with high-quality thinking and processes. Defined a Marketing Excellence vision and a roadmap for the business with clear milestones Created and implemented an standardised.

Randstad is the second largest recruitment and consulting company in the world with a global turnover in excess of €17bn. It has more than 40 UK brands including Randstad, Select, Digby Morgan and Hill McGlynn. My role was to equip the business with a comprehensive marketing infrastructure, working across all channels and routes to market. This resulted in.

Human Capital Consulting and Outsourcing My role was to develop and own the strategic business plan to maximise the marketing capacity of IBM in more than 30 countries to bring the $4bn Human Capital Consulting and Outsourcing business value propositions to the market.Introduced a compelling go to market approach that leveraged IBM's brand strength to.

The challenges of brand-building, customer acquisition and especially loyalty were intense for Telewest. My role was to balance NPD and growth, with the need to maintain and build long-term customer relationships. Created an analytical approach to targeting of customer communications that delivered double-digit improvements in customer response rates to.

For Vodafone the development of high-quality long-term relationships was a fundamental challenge. My role was to own, develop and manage Vodafone's loyalty and relationship marketing programme.

HSA, the UK's leading Healthcare Cash Plan, provided cover for more than three million people. My role was to develop a direct marketing and sales strategy, managing both marketing and the direct call centre

Sales and Marketing Analysis and Planning

Msc (Econ), Operational Research

Postgraduate Diploma, Digital Marketing

Ba (Hons), Business Studies