Jaeson Middleton Email & Phone Number

Developing and execution of marketing plan focusing on Affordable AI, Robotic Process Automation, Hyper Automation and Conversational AI for medium sized enterprises especially in the Recruitment Industry.

Novarin is a small, elite consultancy firm offering focused sales, marketing and business development solutions to companies with a £10m to £100m turnover. My role is to analyse, advise and develop strategic interventions in conjunction with each individual client. Specific recent projects have included:High performance sales - business development strategy and sales pipeline implementation In-depth marketing audit and strategic marketing planningLong-term, strategic review of product and market strategyCommercial Value Proposition DevelopmentCampaign and offering developmentDevelopment of Business Vision and ValuesFocus on Business to Business companies

Strategic Marketing and Content Development projects for Marke2ing’s B2B Clients. This includes Buyer Personas, Content Strategies, Proposition development and Content creation.

Newbury, Berkshire, United Kingdom

Lead the development of Customer Insight and Advice to share with organisations as they transform to respond to future business challenges. The Advisory Services team consult with large and medium sized organisations in transforming the Workplace, Workforce and Customer Interaction. My role develops consulting propositions and insight driven points of view which create significant direct and indirect pipeline for the broader vodafone portfolio.

Newbury

Responsible for leading the strategic planning, definition and execution of the Marketing and Customer Experience Plan for the segment. Ensure the delivery of a joined up and market differentiating marketing and customer experience plan for the segment based on identified customer needs, operational improvements, commercial imperatives & Group and UK strategy. Ensure that we achieve differentiation versus our competitors, and make effective use of our channels to market to achieve our customer satisfaction & revenue targets.

Greenwich

Lecturing to undergrad and post grad students in Business Management Disciplines

Andover

Andover Food Bank. Charity with more than 100 volunteers, feeding more than 4000 people in crisis each year, collecting and distributing more 30 metric tonnes of food.

Concentra is one of the Top 50 fastest growing consulting and technology providers in the UK. My role was to introduce marketing excellence into the business, embedding a small team with high-quality thinking and processes. Defined a Marketing Excellence vision and a roadmap for the business with clear milestones Created and implemented an standardised offering development process to commercialise Go to MarketIntroduced Value proposition development across the business to enable consistent and effective messagingImplemented integrated campaigning developing content and sales enablement driving significant ROIDeveloped a new digital strategy for the web and social media including bloggingIntroduced a Client Journey into the business including a new sales pipeline and CSAT

Randstad is the second largest recruitment and consulting company in the world with a global turnover in excess of €17bn. It has more than 40 UK brands including Randstad, Select, Digby Morgan and Hill McGlynn. My role was to equip the business with a comprehensive marketing infrastructure, working across all channels and routes to market. This resulted in substantial improvements in awareness, response rate and marketing impact.Redesigned and restructured marketing department, transforming it into a respected, successful and integral part of the Randstad businessInstigated a more focused cohesive marketing approach to address significant lack of brand awareness. This strategy delivered a 300 per cent improvement in online awareness, doubled web traffic, significantly enhanced press coverage and achieved higher conversion rates in under ten monthsDeveloped a new approach to sales and marketing integration, which resulted in a robust and accurate sales pipeline, improved forecasts and combined ownership of focus areas, returning more than £1m incremental revenueUnderpinned all marketing activity with clear, transparent and measurable objectives, response rates improved by 100 per cent, web traffic by 200 per cent, and doubling applicant traffic. At the same time, cost per applicant reduced by 300 per cent.Created and implemented a new operational approach to systematically ensure marketing operated effectively, in budget, delivering ROI. This created savings of more than £500k, whilst delivering the same or higher returns.Specified and introduced a marketing portal to the business that enabled local flexibility within a central framework. Within weeks of implementation the portal had 100 per cent usage and achieved its ROI.

Human Capital Consulting and Outsourcing My role was to develop and own the strategic business plan to maximise the marketing capacity of IBM in more than 30 countries to bring the $4bn Human Capital Consulting and Outsourcing business value propositions to the market.Introduced a compelling go to market approach that leveraged IBM's brand strength to radically improve global awareness of the company's HR capability and increase revenue by $100m.Developed and delivered a compelling Relationship Marketing strategy for senior business leaders that included a fully integrated global thought leadership programme and then created a global marketing community to execute the strategy.Owned and implemented the annual Business Planning cycle which focused the consulting practice on forging relationships with R&D and product development, creating new services and tap into activities to strengthen and build long term pipeline, utilising the full power of the IBM sales model, resulting in 12 quarters of growth.

The challenges of brand-building, customer acquisition and especially loyalty were intense for Telewest. My role was to balance NPD and growth, with the need to maintain and build long-term customer relationships. Created an analytical approach to targeting of customer communications that delivered double-digit improvements in customer response rates to product marketing whilst reducing overall churn rates by 25 per cent.Developed a streamlined, enhanced and triggered customer-lifecycle management programme including personalised welcome, cross-sell and up-sell, general communications and retention activity.

For Vodafone the development of high-quality long-term relationships was a fundamental challenge. My role was to own, develop and manage Vodafone's loyalty and relationship marketing programme.

HSA, the UK's leading Healthcare Cash Plan, provided cover for more than three million people. My role was to develop a direct marketing and sales strategy, managing both marketing and the direct call centre

Sales and Marketing Analysis and Planning

Msc (Econ), Operational Research

Postgraduate Diploma, Digital Marketing

Ba (Hons), Business Studies