Built expertise across diverse fields including global marketing, esports tournaments, branding, IP universe & content business, and global commerce. With 'Enhanced User Experience' as a core value, expanding beyond games to connect global users and brands through various forms of content and services.Successfully launched the company's first IP commerce-content-ingame connected business model and global store. Led global partnerships and licensing initiatives, achieving 150-200% revenue growth through AAA IP collaborations. Scaled esports tournament brand 2.5x while serving as global tournament lead. Established B2C/B2B product distribution across 10 countries, optimizing logistics costs by 55%. Expanded game IP universe through transmedia content (webtoons, comics, light novels) in key markets including US, JP, and KR.Currently focused on IP brand growth and global commerce, establishing a virtuous cycle of brand synergy creation and cost recovery while driving sustainable growth and revenue diversification.
Listed skills include Branch Management, Game Trailer, Content Management, Global Communications, and 25 others.