Jae Santos Email & Phone Number

Fullerton, Ca, Us

Fullerton, California, United States

Manages the in-house marketing team and all 3rd party vendors involved in producing & maintaining branded communication materials for our corporate office and 4 manufacturing plants, such as:• B2B & B2C website, digital marketing, and social media• Trade show booth design & collateral, corporate presentations & swag• Spec sheets & product literature, demo videos, and corporate newsletters. Serves as gatekeeper of the brand and final approver of branded creative materials… Show more Manages the in-house marketing team and all 3rd party vendors involved in producing & maintaining branded communication materials for our corporate office and 4 manufacturing plants, such as:• B2B & B2C website, digital marketing, and social media• Trade show booth design & collateral, corporate presentations & swag• Spec sheets & product literature, demo videos, and corporate newsletters. Serves as gatekeeper of the brand and final approver of branded creative materials. Also assists in internal communication events. Show less

Designs and manages all marketing communication materials and events including websites,product brochures, manuals & magazines, print & digital ads, videos, trade show booths,and instructional guides. Also assists in staff hiring and inventory organization.Key Accomplishment: Revamped all marketing/brand material and increased the company’sprofile in 3 trade shows which resulted in the most number of machine orders for any year. Also spearheaded inventory automation which… Show more Designs and manages all marketing communication materials and events including websites,product brochures, manuals & magazines, print & digital ads, videos, trade show booths,and instructional guides. Also assists in staff hiring and inventory organization.Key Accomplishment: Revamped all marketing/brand material and increased the company’sprofile in 3 trade shows which resulted in the most number of machine orders for any year. Also spearheaded inventory automation which sped up manufacturing lead time and decreased online store stock outs. Show less

CRL is a skincare manufacturer & e-retailer. I mostly design for their B2C 2nd line, Ebanel Skincare. Prior to 2018, the Ebanel brand was only identifiable by its logo and teal color. It lacked brand identity, messaging, and visibility which translated in dismal website sales. Its Amazon sales did better. However, Amazon prohibited remarketing outside their channel— reducing Ebanel marketing into plain PPC advertising. My key contributions include:• Helped pursue a branding strategy… Show more CRL is a skincare manufacturer & e-retailer. I mostly design for their B2C 2nd line, Ebanel Skincare. Prior to 2018, the Ebanel brand was only identifiable by its logo and teal color. It lacked brand identity, messaging, and visibility which translated in dismal website sales. Its Amazon sales did better. However, Amazon prohibited remarketing outside their channel— reducing Ebanel marketing into plain PPC advertising. My key contributions include:• Helped pursue a branding strategy with the “You feel it, they see it” campaign and target the younger market with age-appropriate designs— increasing purchases from female customers, ages 20 – 28, by 20%.• Helped develop non-Amazon leads through sampling, design of online promotions (games, free downloads) and trade show collateral which increased Instagram followers from 3,000 to 15,000, and e-mail subscribers from 4,000 to over 25,000.• Redesigned advertising messaging from features to benefits-driven which loweredPPC costs from $4.20/click to $0.11/click.• Introduced video on social media posts and animated gifs on newsletters and websiteimages which increased click rate from less than 1% to 7%.• Redesigned the website to include more product literature, demo videos, and branded imagery which helped conversion by at least 5%.• Designed Amazon listings and enhanced brand content for 12 new products in 2019 and 3 products in 2020, which helped increase page ranking and garner the “Amazon’s Choice” badge for 25% of our products in their product keyword category.ToolsGraphic Design : Adobe Creative SuiteWeb design & management : Shopify, Wix, Amazon Seller CentralAdvertising : Facebook Ad Manager, AdRollE-mail/SMS/content marketing : Mailchimp, Springbot, Matcha, TrumpiaSocial Media Management : HootsuiteVideo : Davinci Resolve 16, Adobe Premier ProOnline channels designed for:- www.ebanel.com - www.amazon.com/ebanel - www.skincarecrl.com- www.hansderma.net- @EbanelSkincare on social media Show less

Orange County, California Area

Managed mailers, website, social media, and guerilla marketing projects via Wix and Mailchimp. Did bookkeeping, accounts payable and receivable, disbursement, and payroll. Conducted bank and credit card reconciliations, and vehicle sale documentation, prepared sales and payroll tax, and maintained financial records via Quickbooks Pro. Key Accomplishment:Upgraded website and brand materials, and established e-mail subscriber database for remarketing. Reduced accounts receivable by… Show more Managed mailers, website, social media, and guerilla marketing projects via Wix and Mailchimp. Did bookkeeping, accounts payable and receivable, disbursement, and payroll. Conducted bank and credit card reconciliations, and vehicle sale documentation, prepared sales and payroll tax, and maintained financial records via Quickbooks Pro. Key Accomplishment:Upgraded website and brand materials, and established e-mail subscriber database for remarketing. Reduced accounts receivable by 30% through credit policy changes and rigorous collection practices. Show less

Ncr - National Capital Region, Philippines

I've had 3 positions during my employment:Brand & Communications Manager,1.5 yearsMy team conceptualized and implemented HDI’s regional corporate rebranding in 5 countries and 4 languages— revamping all marketing collateral, websites, and even interior design. As part of brand learning, we also conducted the #livelearnlove internal communications program with HR, and brand training in Indonesia, Hong Kong and Singapore. Marketing Executive, 2 years- Worked as Creative… Show more I've had 3 positions during my employment:Brand & Communications Manager,1.5 yearsMy team conceptualized and implemented HDI’s regional corporate rebranding in 5 countries and 4 languages— revamping all marketing collateral, websites, and even interior design. As part of brand learning, we also conducted the #livelearnlove internal communications program with HR, and brand training in Indonesia, Hong Kong and Singapore. Marketing Executive, 2 years- Worked as Creative Director/Accounts Executive for an in-house Shared Services team that served 6 subsidiaries- Handled team of artists and writers in creating designs, content, and campaigns for below-the-line, digital & trade marketing- Project Head of product launches, trade shows, road shows & corporate parties- Observer to field offices of subsidiaries to evaluate the effectiveness of marketing initiatives and competence of implementing staffSenior Business Development Officer, 2 yearsLed a team of 7 Business Development Officers in implementing the Company’s flagship programs for existing (distributors) and emerging markets (e-commerce, young entrepreneurs).Key Accomplishment:Established a marketing arm (from strategy to staffing & training, infrastructure construction, collateral production, and creation of operations policies) in just 2 months. Successfully launched the BODIVANCE retail brand and initiated international rebranding in 5 countries. Show less

Ncr - National Capital Region, Philippines

I was responsible for day-to-day operations of a team of 28 to 44 ESL instructors and taught ESL through voice and video applications. I liaised with CRM of South Korea office and worked closely with the Training Department in improving call standards.Major Accomplishment:Led the team to nine (9) Best Team wins out of a 13-month Company-wide competition. Decreased employee turnover up to 50% through effective team building and customized training programs.

Region Xi - Davao, Philippines

I handled overall transportation, accommodation, food, program, and documentation needs of the Davao delegation (about 150 delegates) to mall shows and exhibits in Metro Manila. Acted as disbursement officer for the Php 3M project budget. Also maintained the agency’s airport information office and reinforced partnerships with regional stakeholders.Major Accomplishment:Handled the 2005 ASEAN Tourism Forum Davao International Airport Reception and Facilitation which garnered the least… Show more I handled overall transportation, accommodation, food, program, and documentation needs of the Davao delegation (about 150 delegates) to mall shows and exhibits in Metro Manila. Acted as disbursement officer for the Php 3M project budget. Also maintained the agency’s airport information office and reinforced partnerships with regional stakeholders.Major Accomplishment:Handled the 2005 ASEAN Tourism Forum Davao International Airport Reception and Facilitation which garnered the least amount of complaints from delegates. Show less

Region Xi - Davao, Philippines

Wrote media releases for the Culture of Peace Component (C7) and performed event documentation.*part-time work during college

Region Xi - Davao, Philippines

Identified architectural landmarks of Davao City through interviews and literature review. Assisted in data collection, scriptwriting, and research launching.*part-time work during college

Certificate

Master'S Degree

Bachelor Of Science - Bs