· Implemented strategic customer engagement initiatives, boosting loyalty and repeat business.· Led cross-functional teams for seamless onboarding and continuous client support.· Fostered strong client relationships through effective communication and personalized support.· Executed customer success plans to align with the goals and maximize product value.

· Identify growth levers to enhance business profitability and performance.· Design customer journeys utilizing the AARRR framework.· Integrate CDP solution (DFINERY), design event taxonomy, and build CRM strategy.· Define personas and conduct user segmentation for CRM automation, enhancing paid media performance with DMP data (Mobile Index).

· Defined customer journeys and personas to optimize the LMF for user acquisition.· Extensive media expertise with key platforms: Google, YouTube, Naver, Meta, Twitter.· Targeted core regions: Asia (KR, JP, CN), North America, Europe (UK, FR, DE).· Designed and executed CRM campaigns (email, Kakao, SMS) and developed event taxonomy.· Pioneered early-stage marketing at ACON3D, leading efforts from seed to series A, focusing on user acquisition, revenue, and retention.

· Orchestrated paid media campaigns across Google, Naver, Meta, and Kakao, managing 1,000 locations in the AMEA region for a global hotel brand.· Executed impactful influencer and viral marketing initiatives through Naver blogs, Naver cafes, and Meta pages.· Collaborated with esteemed clients including InterContinental Hotels Group, Sands Resorts Macao, Banyan Tree Holdings, Minor Hotels Group, SAP, and F5 Networks

· Offline event planning and operating in the international exhibitions: Korea Drone Show, TNW etc · Engaged with overseas venture capitalists and conducted investor relations (IR) for global clients (Drone Show Korea, TNW (Netherlands), Drôle de drones Festival (France))· Managed budget for government-supported projects and business reports.