Our method and approach are systems based and growth oriented. We specialize in digital strategy, how to create and convert more leads for less money. We take a long-term approach towards realizing market potential with strategic advisory focused on sustainable demand generation, conversion optimization and market development. We specialize in flexible digital strategy: inbound search, mobile and web-based approaches to create powerful interrelationships between unique aspects of your systems. We are expert in multi-unit strategies, franchise marketing & development, and home service businesses.

-Designed, implemented and managed marketing and franchise development campaigns generating 48.25% CAGR, 550% increase in same store revenues and 2300% increases in company-wide revenues over 7 years without initial or incremental investment; 72.89% CAGR in web traffic over the same period; No. 1 organic industry search ranking in North America, web visibility of 31.52%, conversion rate improvement of 3.5% to 12+% (350% increase). -Led franchise development that awarded 63 new franchises representing 135 units as well as 25 transfers with an average revenue increase YOY of 47%; increased franchise fee by 120% over 7 years, increased % of franchise fee to franchisor by 60% over the same period while reducing monthly advertising spend to zero.-Responsible for management of finance team, company cash flow and P&L; oversaw margin improvements from (-36%) to 28% ebitda over 7 years. Responsible for management of marketing team, marketing vendor relationships and launch marketing efforts; No. 2 on corporate staff leading/managing overall staff with CEO of 75 persons with 95% retention rate.-Led onboard, management and optimization of system-wide platforms including Hubspot, Eloqua, Ring Central, Twilio, Brightcove, Vimeo, YouTube, Facebook, Google My Business, Yelp, Podium, Listen 360.Co-led sale of majority business interest with CEO to private equity.

Senior Director of Marketing for a $20m division of a public company. Designed a multi-channel lead generation campaign for a software product within an aggressive timeframe, including e-mail, banners, widgets and analytics, exceeding targets by 100%. Created branding, strategy, e-mail/direct mail campaigns, faqs, and Webex for a new advertising platform that combined elements of Ebay (auctions), Google (PPC), and Zynga (virtual currency).

Strategic marketing consultant to individuals, inventors, small and medium sized businesses, including customer/client acquisition strategies, branding, back-end sales development, conversion/optimization, copy, post purchase reassurance, SEM, and unique selling propositions.