- Develop, execute, and monitor comprehensive digital marketing and media strategies- Create and manage performance media plans for optimal results- Manage budgets and campaigns across various digital channels to drive strong ROAS and cost per acquisition- Continuously explore and test new channels to exceed established KPIs and metrics- Oversee and manage various digital media channels- Evaluate ROI and track KPIs- Identify critical conversion points and optimize user funnels- Develop and manage the digital media budget- Analyze SEO and Google Analytics data to identify trends and insights- Anticipate sales performance trends and adjust strategy accordingly- Conduct research, benchmarking, and offer suggestions for improvement.- Manage eCommerce Store

- Conduct market analysis for potential clients- Comp analysis- Social Media marketing strategies - A/B and Multivariate Testing- Social Media Plans- Organic/Paid campaigns on Facebook, Instagram, Google Ads, Twitter, Spotify and LinkedIn- Measure campaign growth and analytics (Google Analytics | Facebook Analytics)- Google Tags and Pixels for website analysis- Appsflyer and Firebase for app install analysis

Twinkle Paws is a speciality pet supplies business based in Colombo. Known for its carefully curated collection of internationally acclaimed pet food and supplement brands brought down from the US, UK and the EU- Oversee overall business operations- Liaise with suppliers- Oversee digital presence- Leverage major social media platforms for growth and exposure (Facebook, Instagram, and TikTok)- Implement organic/paid campaigns for better mileage- Seasonal influencer marketing strategies - Set targets and KPIs for management teams

Was involved in launching their rebranding campaign.- Plan and Launch ads on Meta and Google- Implement GDN and App Install campaigns on Google and Meta- Liaise with influencers for marketing campaigns- Observe and report analytics on Google Analytics- Measure KPI on Appsflyer for Android and iOS Apps

- Take care of customers as the key role and ensure sure every customer is satisfied.- Make sure all systems are running at our customers site in the specific country. - Manage resources to yield productive results.

Promote business in Sri Lanka to sustain growth and performance

Pedals - Authentic Handloom Footwear is a flamboyant initiative to bring together the century old handloom cottage industry and todays design to present to the world eco-friendly and sustainable ladies footwear that is nothing short of fabulous- Oversee overall digital marketing- Implement strategies across various social media platforms ( Facebook, Instagram, Twitter, and TikTok)- Manage website and eCommerce

- Overlooking IT Operations- Liaison with current and prospective local and overseas clients- Act as point of effective communication between client and internal team

- Oversee technical operations- Liaison with clients - Supervise team to meet deadlines- Quality Assurance