Steve Jaffe

Steve Jaffe Email and Phone Number

Published Author @ The Layoff Journey
Los Angeles, CA, US
Steve Jaffe's Location
Los Angeles, California, United States, United States
Steve Jaffe's Contact Details
About Steve Jaffe

Innovative marketer with a diverse background across technology, tourism, hospitality, and retail. A consistent thread throughout my career has been the ability to connect people to places, leverage effective marketing communications to cultivate strong customer relationships, and fuel sales growth. Currently providing Product Marketing consulting services while pursuing a lifelong dream of writing my first non-fiction manuscript. More to come in the months ahead. Grateful for the following experience:Product Marketing Manager at Zartico, a B2B SaaS start-up delivering actionable visitor business intelligence and analytics to tourism organizations across the US and Canada.Sales & Marketing Consultant for Saltwater Software, a mobile-first, card-linked loyalty/rewards SaaS start-up.Consultant in the “Smart City” space: marketed to place-based organizations interactive, digital kiosk technology which served visitors, residents, merchants, and civic stakeholders.Senior Director Strategic Alliances for Los Angeles Tourism and Convention Board. Five years of media strategy, planning, and buying for the award-winning Las Vegas tourism advertising campaign; “What Happens Here, Stays Here.” Four years leading Partner Marketing for the five-star, five-diamond Wynn Las Vegas & Encore luxury resort and casinos. District Marketing Director responsible for three Los Angeles area shopping centers within the Westfield portfolio. Associate Vice President of Marketing for Hollywood & Highland entertainment and retail complex.Skills include: Product Marketing, Partner Marketing, Brand Marketing, Strategy, Strategic Alliances and Business Development

Steve Jaffe's Current Company Details
The Layoff Journey

The Layoff Journey

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Published Author
Los Angeles, CA, US
Steve Jaffe Work Experience Details
  • The Layoff Journey
    Published Author
    The Layoff Journey
    Los Angeles, Ca, Us
  • Aspiring Author
    Book Author
    Aspiring Author Jul 2023 - Present
  • Jaffe Marketing & Strategy
    Marketing Strategist
    Jaffe Marketing & Strategy Aug 2016 - Present
    Los Angeles, Ca, Us
    Engaged in freelance marketing contract roles with:Los Angeles TourismIKE Smart City Saltwater SoftwareFor more information check out: jaffemarketingandstrategy.com
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  • Glg
    Network Member
    Glg Aug 2016 - Present
    New York, Ny, Us
    As a GLG Network Member, I bring over 20 years of experience to help clients solve some of their toughest marketing challenges.GLG is an exclusive network of executives and subject matter experts who share their experience, expertise, and insights with clients who are exploring a new strategy, product, segment, or direction.GLG clients include decision makers at leading technology, life science, and industrial companies, including nearly half of the Fortune 100 and the majority of the top 10 global technology companies; leading investment and financial firms; top professional services firms; and hundreds of nonprofits and social entrepreneurs around the world.
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  • Zartico
    Product Marketing Manager
    Zartico Jan 2022 - Jun 2023
    Salt Lake City, Utah, Us
    As a B2B SaaS (Series A) company, Zartico provides tourism organizations geolocation, spending, lodging, and event data insights in an integrated data management platform used to successfully manage, shape, and market destination resources for better visitor experiences.New product launch results:92% of customers logged in and experienced version 3.0 within the first 30 days68% increase in sessions33% increase in active users25% increase in the number of log-ins per userResponsible for all product marketing of the Zartico Destination Operating System (ZDOS) which included:Product Email Product Release NotesWebinarsBlog PostsGTMProduct LaunchesWebsite Content Sales Enablement Product Positioning & Messaging NPS Buyer & User Personas
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  • Saltwater Software
    Product Marketing & Business Development Strategist
    Saltwater Software Jan 2020 - Dec 2021
    Santa Monica, Ca, Us
    Saltwater Software created a mobile-first, card-linked, SaaS (Seed Round) loyalty/rewards platform that helped Business Improvement Districts and Chambers of Commerce during Covid-19. An original member of a four-person start-up team. Closed 15 letters of intent and launched MVP in six cities across the US including; Malibu, Santa Monica, Squirrel Hill, Westwood, Dallas and Sacramento.Curated promotional offers from the merchants in the BID driving repeat visitation, revenue, and community support.Responsible for all B2B and B2C advertising, sales, and marketing urging users to "shop local" during the pandemic. Provided a team of copywriters, art directors and digital media experts guidance and direction in the creation of all marketing materials.Managed all data/analytics analysis and reporting for each client to ensure customer awareness, retention, adoption, and usage KPIs were met.
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  • Ike Smart City
    Marketing & Business Development Strategist
    Ike Smart City Nov 2016 - Dec 2019
    Columbus, Oh, Us
    Managed the implementation of IoT-enabled, digital interactive kiosks across multiple cities in the Western Region.Directed the end-to-end deployment encompassing site selection, schedule, budget, branding, hardware, software, and content.Cultivated strong relationships with government leaders, businesses, transit authorities, Tourism Bureaus, Business Improvement Districts, the City Council, the Chamber of Commerce, and other partners to ensure a successful market launch.
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  • Los Angeles Tourism & Convention Board
    Marketing & Business Development Strategist
    Los Angeles Tourism & Convention Board Aug 2016 - Jan 2018
    Los Angeles, California, Us
    Developed and implemented a business plan to pilot a network of IoT-enabled interactive digital kiosks designed to enhance the visitor experience by providing convenient and relevant information while driving revenue to stakeholders.Served as the project lead to identify and select all appropriate hardware, software, and advertising solution providers to bring this vision to fruition. Ensured integration with Simpleview CMS to feature local restaurants, retail, and cultural institutions as well as ticket sales for all major Los Angeles attractions.Constructed the framework for the kiosks to support advertising revenue as a means of offsetting any capital expenditure by the organization.
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  • Los Angeles Tourism & Convention Board
    Senior Director Strategic Alliances
    Los Angeles Tourism & Convention Board Apr 2015 - Aug 2016
    Los Angeles, California, Us
    Sales and Business Development role that created new streams of revenue for the organization. This included cross-promotions, corporate partnerships, strategic alliances and sponsorships with brands including American Express, American Airlines, Disneyland Parks and others.
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  • Hollywood & Highland
    Associate Vice President Marketing
    Hollywood & Highland 2014 - 2015
    Oversaw an extensive property rebranding campaign encompassing various consumer touchpoints, including:Redesigning the logoRelaunching the websiteReimagined brand positioningCurating compelling social media contentOrganizing impactful eventsManaging public relationsCultivating community relationsProvided expert guidance and direction to Public Relations, Advertising, and Digital Marketing agencies to ensure the successful execution of the launch and ongoing marketing initiatives.As a result of these efforts property sales and traffic saw a double-digit increase within the first six months of launch. At the time, the property was the number four tourist attraction in Los Angeles with 25.0M annual visitors.
  • Unibail-Rodamco-Westfield
    District Marketing Director
    Unibail-Rodamco-Westfield 2012 - 2014
    Paris, Ile-De-France, Fr
    Led the marketing strategy for three Los Angeles shopping centers, attracting 22.0M annual visitors and hosting 425 retailers. Oversaw all aspects of Santa Anita Marketing, including brand positioning, messaging, public relations, advertising, events, community relations, and digital/social/interactive media. Notable achievements:Achieved a 5% increase in property sales.Drove a 6% growth in property traffic.Exceeded digital KPIs including Facebook growth, engagement, Twitter growth, email open rate, and click-through rate.Orchestrated multiple sponsorship activations at Santa Anita Park during Breeders' Cup events.Created the Inaugural and Second Annual Chinese New Year Celebrations at the property.Forged a Strategic Alliance with the Chinese American Museum.Established a partnership with a prominent Chinese tour operator, positioning Santa Anita as the exclusive shopping destination for Chinese tourists in the San Gabriel Valley.
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  • Wynn Las Vegas
    Director Of Partner Marketing
    Wynn Las Vegas 2008 - 2012
    Las Vegas, Nevada, Us
    Developed successful co-branded promotional offers, experiences, and loyalty/membership rewards with companies such as Exclusive Resorts, Jet Suite, Mercedes-Benz, Saks 5th Ave, Virgin America and Visa.Led the deal review and evaluation process for all new Hotel Marketing partnership opportunities. Expanded existing Hotel Marketing relationships including American Express and Mastercard.Managed and optimized all executions to align with their OKRs, taking corrective action or implementing supplemental efforts as needed.Cultivated strong relationships with corporate partners, fostering collaboration and securing deal renewals/extensions.Introduced the Wynn Vacations brand, featuring luxury hotel packages with private aviation air travel.
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  • Vitro
    Associate Media Director
    Vitro 2007 - 2008
    San Diego, Ca, Us
    Directed media strategies for several key clients including Cobra Golf, Kyocera Wireless, PF Chang’s/Pei Wei, Yamaha Watercraft and Taylor Guitars. Member of the New Business Development team that successfully won the International House of Pancake (IHOP) account. Managed a team of Media Supervisors, Planners and Coordinators and directed a group of outside agencies and buying services.
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  • R&R Partners
    Media Supervisor
    R&R Partners 2002 - 2007
    Las Vegas, Nevada, Us
    Supervised Media Strategy / Planning and directed several media buying agencies in the execution of the $80.0M Las Vegas Convention & Visitors Authority “What Happens Here, Stays Here” advertising campaign. Created and executed various integrated print sponsorships, events and cross-promotional programs including Bon Appetit Las Vegas Uncork’d, Maxim Magazine 100th Issue Anniversary and an award winning multi-discipline integration with Sports Illustrated Swimsuit Issue. Responsible for several successful content integration/branded entertainment partnerships with E!, Fox Sports, NBA on TNT and The Travel Channel just to name a few. Proficient in National and Spot Cable, Broadcast TV & Radio, National and Local Magazine & Newspaper, Out-of-Home, Online and Sweepstakes.
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Steve Jaffe Skills

Integrated Marketing Advertising Marketing Strategy Direct Marketing Social Media Marketing Facebook Media Planning Online Advertising Sponsorship Marketing Communications Strategy Event Management Digital Marketing Sales Creative Direction Marketing New Business Development Strategic Planning Online Marketing Email Marketing Strategic Partnerships Partnership Marketing Event Planning Business Development Media Buying Brand Awareness Digital Media Negotiation Budgets Brand Development Market Planning Digital Strategy Mobile Marketing Relationship Marketing Hospitality Direct Mail Internet Of Things Promotions Shopping Centers Retail Marketing Smart Cities M2m Affinity Programs Event Marketing Strategy Development Strategic Alliances Tourism Marketing Destination Marketing Marketing Management Corporate Communications Urban Mobility Urban Sustainability

Steve Jaffe Education Details

  • San Diego State University
    San Diego State University
    Communications & Journalism

Frequently Asked Questions about Steve Jaffe

What company does Steve Jaffe work for?

Steve Jaffe works for The Layoff Journey

What is Steve Jaffe's role at the current company?

Steve Jaffe's current role is Published Author.

What is Steve Jaffe's email address?

Steve Jaffe's email address is sj****@****dia.com

What is Steve Jaffe's direct phone number?

Steve Jaffe's direct phone number is +121362*****

What schools did Steve Jaffe attend?

Steve Jaffe attended San Diego State University.

What are some of Steve Jaffe's interests?

Steve Jaffe has interest in Mud Runs, Cooking, Snowboarding, Obstacle Course Racing, Surfing, Golf.

What skills is Steve Jaffe known for?

Steve Jaffe has skills like Integrated Marketing, Advertising, Marketing Strategy, Direct Marketing, Social Media Marketing, Facebook, Media Planning, Online Advertising, Sponsorship, Marketing Communications, Strategy, Event Management.

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