Search Engine Optimization Manager
CurrentResponsible for planning, implementing and Executing company's overall SEO & SEM Projects. SEO Responsiblities:Plan, develop and implement our SEO strategyIdentify our buyer persona to better target identified audiencesSuggest improvements in process and productivity optimizationCollaborate with web developers and marketing teamPPC Responsiblities:Manage, review, and perform daily account responsibilities associated with Google AdWords, Bing Adcenter, Taboola, Amazon CPC and other search platforms for a variety of clients.Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Provide creative copy suggestions and graphical ad templates.recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.