Events 4 Sure (A Division of Excellect KPO Consultants Pvt. Ltd.)- Headquartered in Gurgaon, India with office in California, USA is one of the best-in class Law Event Management Companies in the world. Events 4 Sure hosts Law, IP & Technology Events (Physical & Virtual) in India and worldwide in order to connect the In-house Counsel, Law firm Partners and Service Providers in the Legal/IP (Tech) Industry. • Managed conference management activities, including conceptualization, planning, and execution of events, ensuring alignment with organizational goals and objectives.• Conducted in-depth market research and competitor analysis to provide valuable insights for marketing strategies & identification of new target audience segments.• Produced comprehensive reports on industry trends to inform the development of impactful event agendas and programs, enhancing attendee experience and engagement.• Collaborated with cross-functional teams to create compelling event programs, attracting prominent speakers and sponsors, and driving event success.• Oversaw budgeting processes for events, consistently meeting financial targets and identifying cost-saving opportunities to maximize ROI.• Developed and maintained relationships with event partners and sponsors, fostering long-term strategic partnerships to support event objectives.• Managed registration processes and facilitated attendee communication, ensuring a seamless and positive experience for participants.• Utilizing Email Marketing Campaigns tools such as SendGrid, Sendinblue (Brevo), leveraging technology to drive marketing effectiveness.• Developed and executed data-driven social media strategies resulting in growth in engagement metrics and an increase in social media followers.• Conceptualized and successfully executed 300+ virtual conferences and webinars utilizing platforms such as Zoom and Floor.bz.• Proficient working experience with Bitrix24 CRM platform.

Responsibilities:> Generating Sales Leads via the Internet & seek out potential clients who have possible needs for Online event registration tool for a US based Event Management Company (http://www.acteva.com/)> Collects and analyzes data to evaluate existing and potential product and service markets.> Examine and analyze statistical data to forecast future marketing trends.> Contact Research & Web Content Harvesting.> Analysis of data by business, industry, geography, products/services, client size, and other relevant business segmentation.> Gathered and provided information to help companies determine their position in the marketplace through Gap Analysis.> Full Analysis on Target, Branding, Conversion & Flow Segmentation.> To identify and monitor Competitors and research market conditions or changes in the industry that may affect sales.> SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)> Do Secondary research using different web tools like Hoovers, Alexa.com, Zoominfo.com, LinkedIn etc.> Worked on CRM tool like Salesforce.com & Marketo.com to upload leads.> Data & Visitor Segmentation through Google Analytics & PPC.> Develop and execute SEO (Search Engine Optimization) and web marketing strategies.> Worked on MindManager 8.0 (Mind Mapping Software) & Snagit 8.0 (Snagit Screen Capture Software).