Visit our company website www.cutthecrap.in (click on company website above) to see our work and to know about us. Here in brief: Cut The Crap(CTC) is a Full-service creative agency based out of Mumbai. Our client roster reads Cycle Agarbatties, Mayora India, Kokilaben Hospital, Jyothy Labs, Hypoxi India Ltd; Athena Lifesciences, Marico among others. CTC has driven branding and communication for start-up brands like Iba halal cosmetics, Vedaearth (Ayurveda+Aromatherapy), Decor (No.1 Brand of kitchenware in Australia) and Hypoxi (Europe's leading fat-loss studio) among others as well as created winning work for well known brands like Livon Hair serum, Livon Hairgain, Setwet, Ujala, Rasna, Heritage Agarbathy (Cycle Group), Rocky Vests, Redbricks school, Xcellon Institute, Taj Cement,Republic Of Chicken (chain of chicken delis), Abellon (corporate, renewable energy),Avantika Art & Culture magazine etc.More recently: - strategic campaign creating a parallel brand franchise for Cycle Agarbathies..coming soon- coffeelicious: alia and dulquer campaign for the world’s largest coffee candy - Kopiko- the campaign for Malkist crackers gave roots and wings to the brand in the cluttered Biscuits categoryctc created a case study launch of Rocky Innerwear with Yuvraj Singh as its Brand Ambassador. ctc was chosen creative AOR on 3 brands from Cycle Group (India's No.1 Incense Manufacturer), ctc was awarded the creative mandate for FCUK and French Connection Brands of Innerwear for India.

Head of creative, DDB Mudra, Mumbai. Reliance Big TV DTH services, J&J skincare, and Unilever's Lipton teas ( India and Pakistan).

Mc Dowell No.1, Signature, TTK Prestige, Paragon, RMKV (Retail), Cycle Agarbatthi, TI Cycles etc

Head of servicing/planning and creative for the group.Brands and campaigns:Dhara (jalebi)Dhara Health (my daddy strongest)Sugar free (tea, coffee and calories)