Jason Gilbey Email & Phone Number

Detroit, Mi, Us

Madison Heights, Michigan, United States

Detroit Metropolitan Area

Spearheaded the logistics and operations for Ford’s nationwide Bronco Off-Roadeo consumer engagement program, resulting in a 15% year-over-year increase in attendance while enhancing operational efficiency by 7%.Led 5 cross-functional site teams, managing event budgets, equipment, staffing, and guest experience to ensure seamless execution across four U.S. locations.Overhauled the catering tracking system, reducing food and beverage spend overages from 10% to less than 1%, contributing to annual budget savings.Managed relationships with key partners, including Ford Performance, Goodyear, and BF Goodrich, ensuring high-quality guest experiences and program advocacy.

Detroit, Michigan, United States

Directed Chevrolet Racing and Performance programs across 30+ events annually at iconic venues like Daytona and Indianapolis Motor Speedway, contributing to a 5% year-over-year increase in lead generation.Managed complex event logistics, coordinating with venue teams, vendors, and partners to execute flawless brand activations.Created and led the Corvette owner hospitality program, delivering an engaging experience for attendees while enhancing brand loyalty.Oversaw budget tracking, partnership agreements, and vendor relationships to ensure events were executed within scope and delivered measurable results.

Detroit, Michigan, United States

Headed vehicle coordination for Chevrolet Motorsports events, managing the fleet inventory, VIN selection, and transportation logistics for 30+ national events.Negotiated and executed 50+ Chevrolet Motorsports partnership agreements, ensuring full compliance and delivery of assets such as co-branded creative content, print advertising, and vehicle displays.Collaborated with racetracks and professional drivers, enhancing Chevrolet's brand presence and event activations at high-profile motorsport venues.

Detroit Metropolitan Area

Managed regional marketing initiatives for Ally Financial, supporting 100+ dealerships with localized strategies that drove customer engagement and increased sales.Led a plug-and-play community engagement program for Ally-affiliated dealerships, improving brand recognition and dealership engagement.Developed and deployed a high-priority curated gift box kit for Ally Finance Managers, achieving a 45% response rate and driving new business opportunities.Implemented 10 unique marketing campaigns and initiatives, maximizing lead generation through strategic partnerships and targeted campaigns.

Greater Detroit Area

Collaborated with partner agencies, vendors, and vehicle coordination to support GM Motorsports Marketing team in planning and executing Chevrolet Racing and Performance programs.Managed onsite activations at high-profile racing events like the 2019 Chevrolet Performance US Nationals and 2020 Rolex 24 at Daytona.Coordinated activities of multiple partners, vendors, and venue staff to ensure successful execution of GM programs.

Detroit Metropolitan Area

Enhanced lead-generation processes for GM national and regional events, leading to a 9% improvement in qualified leads year-over-year.Secured discounted vendor rates to expand lead-generation equipment inventory by 25%, enabling larger event support capabilities.Implemented consumer-facing survey improvements, streamlining the lead-generation experience and increasing data analysis capabilities for GM.

Greater Detroit Area

Managed Chevrolet Auto Show programs across 12 major U.S. auto shows, ensuring brand display, vehicle coordination, and operational oversight.Improved program efficiency by 5% through creative fleet management and cost-effective transportation solutions.Led staff coordination efforts, managing display talent and developing talking points and presentation scripts to ensure consistent brand messaging.

Greater Detroit Area

Led day-to-day account management for AkzoNobel, Atwater Brewery, McClure’s Pickles, and Crispelli’s Bakery, ensuring flawless execution of packaging design, product launches, and marketing campaigns.Spearheaded the Modern Classikk product launch for AkzoNobel, collaborating with TV star Dave Kindig to deliver branding, packaging, and promotional events.Drove a 20% increase in online engagement through the development of digital marketing campaigns and trade show booth activations.Increased McClure’s Pickles' Instagram engagement rate from below 1% to an average of 2.9%, with strategic organic and paid social content development.

Lansing, Michigan Area

Developed and executed strategic marketing campaigns for large automotive dealer groups, utilizing broadcast television and digital advertising.Built effective business relationships to meet client objectives and drive revenue growth.Prospected new clients and expanded the book of business for The E.W. Scripps Company in Lansing, Michigan Area.

Mount Pleasant, Michigan

Led student advertising team to maintain and grow relationships with advertising partners.Forecasted advertising revenues and set monthly team revenue goals.Collaborated with creative and editorial teams to plan publications.

Mount Pleasant, Michigan

Mount Pleasant, Michigan