Jagruti Kundalia Email & Phone Number

United Kingdom

Birmingham, England, United Kingdom

Managing the development and implementation of brand marketing strategies for National Express UK businesses - Coach, Bus, Dublin Express and Transport Solutions (B2B).Managing the annual marketing budget (c£12m) with responsibility for the effective deployment and re-forecasting throughout the year.Managing media and creative agencies to support brand media and creative strategy across all businesses.Key influential stakeholder across multiple external transport marketing and communications strategy steering groups to ensure National Express key brand and commercial objectives are being met through government funding and multi-operator initiatives. Leading a team of four to deliver all brand activity.

Birmingham, England, United Kingdom

Developed and managed the marketing strategy across brand, performance and organic channels for the coach business.Maintained strong relationships with key internal partners to ensure strategy and campaigns were developed using customer and business insight to deliver positive ROI and an uplift in brand metrics.Lead on the planning and delivery of fully integrated, multi-channel brand advertising campaigns and performance activity. Channels include TV, broadcast VOD, radio, OOH, press, digital display, social media and influencers and brand partnerships.Established and evolved a successful organic content strategy to increase follower growth and engagement rates across multiple social media platforms, blog and web content, influencer activity and email marketing.A key stakeholder in the annual budget process and responsible for the media (brand and display performance), creative and organic content budgets - c£6.9m.Lead the marketing team and beyond to successfully communicate the relaunch of the coach network across paid and owned channels following the pandemic.Lead marketing reporting within the business across campaigns, performance and organic content.Responsible for multiple agency relationships, championing collaborative working across media, creative, social and content.Line manager to two executives during this role and able to mentor and coach individuals to a high standard to move on to their next challenge.

Birmingham, United Kingdom

Development of a brand led marketing strategy and identification of new target audiences.Collaboratively worked with internal and external stakeholders to develop a business case for investment higher up the purchase funnel, resulting in brand response TV advertising.Responsible for planning and delivering multi-channel advertising campaigns across coach and Holidays by National Express brands.Supported the set up of an always-on performance marketing programme, with both prospecting and retargeting strategies across digital display and paid social media.

Birmingham, United Kingdom

Lead on the developing and maintaining of successful brand and commercial partnerships.Managed the delivery of seasonal advertising campaigns to meet business revenue objectives.

Marketing and promotion of regional charity events within North, West and Wales.

Ba Hons, Marketing

Education record