 20 +years of experience as a Designer Merchandiser & Additional General Manager with the creativity to work with a highly competitive work front. Expert in B2B & B2C Business  Expertise in areas of new product Development, Market research, survey, Fashion, and trend forecasting. Rich knowledge of Apparel and jewelry making and Retail. Well-versed with Devising, implementing, controlling, and adjusting buying plans. 18 years of experience in international Marketing, Pre / Post Shipment Documentation, Export Banking, Shipping,  Logistics & Key Account Management.  Expert understanding of the cost elements in export with respect to margins, and landing costs. Rich knowledge about the marketing activities undertaken for all promotions, events etc.  Well versed in direct and indirect marketing.