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Juan Antonio Gonzalez Rey is listed as Head of CRM at Game Stores Iberia at Game Stores, a with 205 employees, based in Greater Madrid Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Juan Antonio Gonzalez Rey.
Juan Antonio Gonzalez Rey previously worked as BUSINESS INTELLIGENCE - HEAD OF CRM at Game Stores and CRM Senior Specialist at Leroy Merlin España. Juan Antonio Gonzalez Rey holds Licenciado, Ciencias Y Tecnicas Estadisticas from Universidad Complutense De Madrid.
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De orígenes estadísticos puros, evolucionando a una visión global de marketing. Mi experiencia en datos comienza alrededor del cliente y sus estrategias CRM, utilizando herramientas Data Mining como SAS y combinadas con herramientas de reporting como MicroStrategy, Business Objetcs, Cognos o cualquier sistema de bases de datos a nivel SQL. He participado y liderado varios proyectos de segmentación y/o modelización dentro de estrategias de CRM analítico. Mi siguiente paso en la evolución consiste en ampliar la visión del cliente hacia una analítica global de marketing, con el objetivo siempre de entender muy bien como afectan los canales a la respuesta en web, redes sociales, en un call center o a las ventas.
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Madrid, Comunidad De Madrid, España
Head of CRM: in charge of CRM campaigns, email marketing, push app, in-store, etc. Developing campaigns tools and marketing automation process. Leading strategic plans by turning data driven insights into actionable drivers. Marketing data analysis leader, designing, building, enhancing, and delivering data analytics dashboards and reports supporting campaigns and customer experience.
Alcobendas, Comunidad De Madrid, España
Leading analytics team in terms of design, build, enhance, and deliver data analytics dashboards and reports supporting campaigns and customer experience. BI Team: comprised of 3 ext. consultants supporting data consolidation activities to enable reports and analytics. Moreover, performing key reporting functions (routine and ad-hoc) and target campaign management.Analytics Team: comprised of 2 ext. consultants developing data mining and statistical methods (descriptive stats, non-supervised methods or predictive models etc..) in order streamline decision making and present strategic plans to business leaders by turning data driven insights into actionable drivers. Main projects: strategic customer segmentation, customer future value and competitiveness studies.Furthermore, leading several internal projects like email marketing campaign management, B2B strategic process, data protection policy and internal process and geomarketing tool deployment
Madrid Area, Spain
From 2010 to 2014 in charge of CRM & Social Media Analytics team, in Global Data & Analytics team: designing, building, enhancing and delivering data analytics dashboards and insights around Off & Online Media, Web, Social Media & CRM data. From 2008 to 2010 in client analytics team, leading and performing several data mining projects, database reporting and dashboards. Moreover, performing key reporting functions (routine and ad-hoc) and campaign targets management.
Madrid, Comunidad De Madrid, España
Developing clients analytics department. Establishing and recommending clients data mart improvement in order to provide data analytics dashboards and reports, supporting campaigns and customer experiencePerforming key reporting functions (routine and ad-hoc) and campaign targets management.Data mining projects: data mining models (customer value, propensity, churn, risk) and providing customer clustering aligned with the sales strategy. Moreover, advance client clustering (B2B y B2C) and Up-Selling/Cross-Selling Models.
Alcobendas, Comunidad De Madrid, España
Bussines Intelligence team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience. B2B specialist. CRM B2B project leader.
Madrid, Comunidad De Madrid, España
Bussines Intelligence team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience. B2B specialist
Tres Cantos, Comunidad De Madrid, España
Audience Research team:Data analytics dashboards and key reporting functions. Audience profile analysis and reporting
Madrid, Comunidad De Madrid, España
Client Data Analysis team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience
20 horas. Curso oficial SAS Institute 2007.
20 horas. Curso oficial SAS Institute 2006.
20 horas. Curso oficial SAS Institute 2006.
Herramientas computacionales avanzadas y redes neuronales aplicadas al análisis estadístico en el entorno empresarial. 96 HORAS..
100 Horas. Escuela de verano, UCM. 2002
Quick answers generated from the profile data available on this page.
Juan Antonio Gonzalez Rey works for Game Stores.
Juan Antonio Gonzalez Rey is listed as Head of CRM at Game Stores Iberia at Game Stores.
Juan Antonio Gonzalez Rey is based in Greater Madrid Metropolitan Area, Spain while working with Game Stores.
Juan Antonio Gonzalez Rey has worked for Game Stores, Leroy Merlin España, Havas Media, Sanitas, and Air Miles.
You can use AeroLeads to view verified contact signals for Juan Antonio Gonzalez Rey at Game Stores, including work email, phone, and LinkedIn data when available.
Juan Antonio Gonzalez Rey holds Licenciado, Ciencias Y Tecnicas Estadisticas from Universidad Complutense De Madrid.
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