Head of CRM: in charge of CRM campaigns, email marketing, push app, in-store, etc. Developing campaigns tools and marketing automation process. Leading strategic plans by turning data driven insights into actionable drivers. Marketing data analysis leader, designing, building, enhancing, and delivering data analytics dashboards and reports supporting campaigns and customer experience.

Leading analytics team in terms of design, build, enhance, and deliver data analytics dashboards and reports supporting campaigns and customer experience. BI Team: comprised of 3 ext. consultants supporting data consolidation activities to enable reports and analytics. Moreover, performing key reporting functions (routine and ad-hoc) and target campaign management.Analytics Team: comprised of 2 ext. consultants developing data mining and statistical methods (descriptive stats, non-supervised methods or predictive models etc..) in order streamline decision making and present strategic plans to business leaders by turning data driven insights into actionable drivers. Main projects: strategic customer segmentation, customer future value and competitiveness studies.Furthermore, leading several internal projects like email marketing campaign management, B2B strategic process, data protection policy and internal process and geomarketing tool deployment

From 2010 to 2014 in charge of CRM & Social Media Analytics team, in Global Data & Analytics team: designing, building, enhancing and delivering data analytics dashboards and insights around Off & Online Media, Web, Social Media & CRM data. From 2008 to 2010 in client analytics team, leading and performing several data mining projects, database reporting and dashboards. Moreover, performing key reporting functions (routine and ad-hoc) and campaign targets management.

Developing clients analytics department. Establishing and recommending clients data mart improvement in order to provide data analytics dashboards and reports, supporting campaigns and customer experiencePerforming key reporting functions (routine and ad-hoc) and campaign targets management.Data mining projects: data mining models (customer value, propensity, churn, risk) and providing customer clustering aligned with the sales strategy. Moreover, advance client clustering (B2B y B2C) and Up-Selling/Cross-Selling Models.

Bussines Intelligence team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience. B2B specialist. CRM B2B project leader.

Bussines Intelligence team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience. B2B specialist

Audience Research team:Data analytics dashboards and key reporting functions. Audience profile analysis and reporting

Client Data Analysis team:Data analytics dashboards and key reporting functions. Target campaign management and customer experience