My work involve focusing exclusively on the needs of a single company, or consulting with several firms that want to enact social media strategies.I always belive that not every client requires the same strategy. You cannot create a cookie cutter campaign to use for every client.I can assists a company with projecting a public profile and interacting with customers through social media. I have a mixture of marketing skills as well as familiarity with blogging, social media, and online content management. My job involves helping a company develop a consistent and flexible social media plan. This can include where the company wants to maintain a presence, the level of transparency it plans to use, and how it will interact with customers. These strategists may recommend outreach to disgruntled customers as well as the creation of online content to draw people to the company. Contests, viral videos, and other promotions help keep the company in the eyes of consumers and encourage social media users to share, promoting the company along the way.I want to make sure the company’s official profile is the first result in a search on a website, rather than a spoof or fake profile. This requires regularly updating profiles, interacting with users, and establishing a presence to increase rankings and followers.I regularly update profiles and interact with users, or delegate this to another staff member. Part of the company’s overall plan can include training and policies for staff using official accounts to ensure they are consistent and on message.