Managing the UK&I subsidiary. The global leader in plant engineering for the handling of high-quality bulk materials. Food and Beverages, Plastic, Rubber and Tire, Plastic and Tire Recycling, and Batteries industries. From basic design, engineering, and in-house manufacturing of components and automation to final installation and commissioning, turnkey projects, and after-sales service.

Spearhead the implementation of a new business unit. Focused on large-scale and complex projects, organizational changes, growth, and new markets. - Increased group sales by 10% and EBIT/Net Result by 65% compared to 2019.- Developed highly efficient, cost-conscious organization delivering positive top and bottom-line results.• Ensure reporting to the executive management, board of directors develop financial strategies for capital expenditures, investments, acquisitions, divestitures, and partnerships.• Drive large scale project strategic reviews and financial approvals. • Develop market analysis, manage budgets and drive/implement strategic business plans. • Generate and identify leads, manage initiatives and opportunities in line with Business Plan objectives.• Coordinate and support the commercial team at every stage to ensure alignment of those opportunities, the ability to win, EBIT margins, potential and compliance. Own the win strategy.• Drive the bid review process and tendering management (price, technical, financial, risks, administrative…).• Ensure negotiation strategies for bids, tender stages, and awards of major contracts.• Manage commercial team (recruitment, coaching, assessment, training, animation, and coordination).• Develop key talents and commercial development capability and serve as a talent steward.• Develop sales tools, sales process, value proposition and implementation/design of new CRM system.

- Boosted sales by 25%. Highly impacted company net income break-even from losses over (10MM) previous years. - Structured a new team, developed strategy for the Middle East, and managed the integration of assets and technology from a dissolved consortium with Kingspan Logstor (previous experience). • Served as client liaison for projects in Tanzania, Kenya and Uganda, leading global project tendering group, commercial strategy and contract discussions. • Collaborated with executive leadership to develop financial strategies for capital expenditures, investments and expansions, acquisitions, divestitures, and partnerships.• Identified, created, and pursued district energy and oil & gas opportunities in the Middle East and India.• Mentored and trained teams to effectively handle international bids within compliance practice. • Developed a deep understanding of the competitive environment, growth opportunities, and customer needs.

Oversaw all aspects of the oil & gas division, including offshore, onshore, LNG and industrial sectors, while maintaining P&L responsibility for a 15MM to 30MM business, four direct reports, and cross-functional teams.- Prepared and structured the division for former owner’s successful exit - Private Equity firm Triton Partners.• Set up and managed a consortium with Perma-Pipe (last employer) for a portfolio of projects over 400MM and structured an international team of 35 people, reporting to both companies’ CEOs and steering committee. • Ensured quarterly presentation to the board of directors and monthly to the executive committee.• Formulated innovative strategies to grow business and maximize revenues and EBIT.

• Cultivated client relationships to boost business activity in the EMEA region.• Penetrated new markets and increase awareness of the company portfolio.• Grew market share by launching new products with streamlined market launch.

- Secured revenues in a scarce market and guaranteed backlogs with significant projects valued at over 100MM.• Directed and drove aggressive business growth in Brazil and Latin America by strengthening the core position.• Acquired new Key Accounts and developed new markets.• Delivered annual, quarterly, and monthly forecasts of revenue streams and management reports for business plans. • Outlined win strategies and managed contract negotiation and deal closure.• Implemented a new sales improvement “TRUSTED” process.• Liaised with all industry professionals, maintaining key account relationships to ensure continued business.• Developed and managed high-level relationships with majors, including Petrobras, Equinor and Shell, and leading EPCs, such as Saipem, Subsea7, TechnipFMC or Odebrecht.

• Responsibility for business development in Europe, the North Sea, and West African markets.• Focused on growing activity and increasing backlogs and revenues

- Supported acquisition of the remaining half of JV for 38MM, set new management.- Generated over 150MM in major subsea projects via EPC from Petrobras and Equinor.• Incorporated newly acquired assets from Eupec PipeCoatings (previous employer). • Maintained responsibility for P&L and execution of more than 25MM on the Shell BC10 project.• Recruited, built, and managed the commercial/estimation team to bid and secure the deep-water market.• Ensured QA systems and ISO qualifications and developed corporate compliance procedures for public Co.

Headed the introduction of a start-up company in Spain and China. Initiated first wins. Designed and engineered two pipe coating plants for the Middle East and built financing plans.

• Managed an international sales & marketing team across multiple countries, driving company growth and achieving an average of 50MM in sales annually.• Developed strategic marketing campaigns to target diverse markets and increase brand visibility.• Implemented innovative sales strategies to maximize revenue and exceed targets.

Sales for Subsea services (SURF) in West Africa, including flexibles and pipe lay operations.