- Authored and implemented policies for My Aarong Rewards and Club Taaga loyalty programmes, demonstrating strong leadership and strategic planning skills.- Successfully navigated pandemic challenges, achieving a remarkable 178% growth in membership base since 2021, showcasing adaptability and innovation under pressure.- Orchestrated 20 significant campaigns collaborating with partners like Intercontinental Hotels, Radisson Blu, Ocean Paradise, Haier, NovoAir, Go Zayyan, Sharetrip… Show more - Authored and implemented policies for My Aarong Rewards and Club Taaga loyalty programmes, demonstrating strong leadership and strategic planning skills.- Successfully navigated pandemic challenges, achieving a remarkable 178% growth in membership base since 2021, showcasing adaptability and innovation under pressure.- Orchestrated 20 significant campaigns collaborating with partners like Intercontinental Hotels, Radisson Blu, Ocean Paradise, Haier, NovoAir, Go Zayyan, Sharetrip, Grameenphone, and Rangs Electronics. Each campaign had 7 to 15 grand prize winners, highlighting adept project management and stakeholder collaboration.- Segmented partners across various industries (restaurants, accommodation, travel, beauty salons, entertainment parks, and fitness centres).- Significantly increased partner numbers from 12 to 63 since 2021.- Executed two micro-segmentation campaigns annually, resulting in a 136% rise in repeat customers.- Introduced the VOCM report at Aarong, offering a comprehensive monthly overview of customer concerns, areas for improvement, and service standards to all departments.- Spearheaded the BTL communications strategy, reducing SMS costs by 48%.- Employed multi-factor segmentation to personalise communications, leading to a substantial 202% sales growth since 2021.- Oversaw outdoor activation and indoor press management for store openings.- Successfully launched six new outlets (Feni, Banasree, Rajshahi, Kushtia, Tangail, and Barishal) and relocated two outlets (Narayanganj and Cumilla) to larger spaces, demonstrating expertise in retail expansion and store optimisation.- Led Aarong App promotion in ten districts, boosting app downloads by 39% and customer orders by 18%.- Implemented expiry reward points, saving BDT 15,000,320.- Introduced size-searching kiosks for efficient product availability checks.- Negotiated with vendors for paperless invoicing and digital invoices. Show less

Secured a Win-Win partnership that benefited all partnered organizations.Handled digital communication and promotion through Facebook and Google. Monitored CPA and CPI to generate maximum outputs.Analyzed customer demands through data of orders and developed a follow-up process that increased customer retention up to 71%Launched 3 mega sales campaigns where website visitors got increased to 150,000 on average per day.

babycare.com.bd & pqs.com.bdPartnerships:Partnered with vendors like Smart Technologies. Start Tech, MotionView, Singer, Esquire Electronics, Marico, Nestle Bangladesh, Transcom Distribution, ACI, Square Toiletries etc.Secured a Win-Win partnership that benefited all partnered organizations.Arranging Monthly, Quarterly, Yearly deals and promotions to generate additional sales.Developing SOPs between partners for smooth operationsMarketing:Handling digital… Show more babycare.com.bd & pqs.com.bdPartnerships:Partnered with vendors like Smart Technologies. Start Tech, MotionView, Singer, Esquire Electronics, Marico, Nestle Bangladesh, Transcom Distribution, ACI, Square Toiletries etc.Secured a Win-Win partnership that benefited all partnered organizations.Arranging Monthly, Quarterly, Yearly deals and promotions to generate additional sales.Developing SOPs between partners for smooth operationsMarketing:Handling digital communication and promotion through Facebook and Google.Monitoring CPA and CPI to generate maximum outputs.Audience creation based on Demographics and Interests.Keyword creation and optimization.Sales:Increased sales from 10 orders per day to 150 orders per day.Generated more leads through outbound calls and SMS communication.Analyzed customer demands through data of orders and developed a follow up process that increased customer retention up to 71%Launched 3 sales campaigns where website visitor got increased to 150,000 on average per day.Operation:Looking after day to day operations.Monitoring logistic requirements to get partnered with Logistic providers.Developing SOPs for Ops team. Show less

Branding- Re-launched Meena Bazar eCommerce as MeenaClick to reach more segments- Launched Bazar Card, the first ever co-branded credit card applicable for gaining extra benefits at Meena Bazar- Meena Click & Meena Bazar Digital Communications.

Sales Campaigns- In order to increase reach and generate sales at the lower income market segment, launched a Door to Door sales campaign in Shantinagar and Mogbazar- Introduced Women Hygiene Week offering discounts to celebrate International Women’s Day.New Product Launch- Launched and facilitated the procurement of organic ‘Morichshail Muri’ from Tetulia, Panchagarh.- In the process of launching Meena Bazar Branded Eggs to cater best quality eggs to lower income… Show more Sales Campaigns- In order to increase reach and generate sales at the lower income market segment, launched a Door to Door sales campaign in Shantinagar and Mogbazar- Introduced Women Hygiene Week offering discounts to celebrate International Women’s Day.New Product Launch- Launched and facilitated the procurement of organic ‘Morichshail Muri’ from Tetulia, Panchagarh.- In the process of launching Meena Bazar Branded Eggs to cater best quality eggs to lower income segment.Value Chain- Maintained communication with all stakeholders of the value chain in order to efficiently leverage the alternative channels- Managing Inventory and procurement through trend analysis and business intelligenceLoyalty Program & Partnerships- Formulated customer retention strategy by introducing special credit card, loyalty card for 20 taka.- Increased number of loyalty card holders from 40,000 to 120,000- Secured partnerships and creating win-win scenarios with the likes of Telenor Health, Uber, Pathao, Eastern Bank Ltd, The City Bank Ltd.Modern Trade- Negotiated deals that were win-win during MeenaClick promotional offers with the likes of Unilever, Reckitt Benckiser, The City Bank LTDAlternative Trades- Boosted e-commerce sales through innovation- Developed Marketing strategies and promotional campaigns- Managing the promotional content and social media pages of MeenaClick- Launching promotional campaigns to increase sales and number of customersOperations Coordination and Management:- Responsible for preparing budgets for various promotional plans and campaigns- Had alternative delivery channels, 3rd party contractors in place in case of excess orders to ensure timely delivery for maximum customer satisfaction Show less

- Lead the team Issue Resolution.- Coordinated activities of the stakeholders of the operations department- Smoothened the delivery process- Managed and helped shop.mm Myanmar team to setup Customer Experience guidelines.- Improved the Standard Operating Procedures (SOPs) after every notable instant to increase operational efficiency- Was in charge of conflict resolution, improvisation, and customer engagement in unfavorable instancesImproved the geographical reach of… Show more - Lead the team Issue Resolution.- Coordinated activities of the stakeholders of the operations department- Smoothened the delivery process- Managed and helped shop.mm Myanmar team to setup Customer Experience guidelines.- Improved the Standard Operating Procedures (SOPs) after every notable instant to increase operational efficiency- Was in charge of conflict resolution, improvisation, and customer engagement in unfavorable instancesImproved the geographical reach of operations Show less

- Coordinated activities of the stakeholders of the operations department- Smoothened the delivery process- Was in charge of conflict resolution, improvisation and customer engagement in unfavorable instancesImproved the geographical reach of operations

- Served low income and less technologically advanced customers to provide core services.- Achieved the ‘Talent of the year’ award- As a part of special assignment, I was part of the 2 people team that formulated and launched Nirvoy Life Insurance- Managed the Grameenphone official Facebook page and communicated the feedback to the product development team- Both participated in and coordinated the customer support and customer enquiry management.