Manager, Customer Relationship Management, Marketing
- Authored and implemented policies for My Aarong Rewards and Club Taaga loyalty programmes, demonstrating strong leadership and strategic planning skills.- Successfully navigated pandemic challenges, achieving a remarkable 178% growth in membership base since 2021, showcasing adaptability and innovation under pressure.- Orchestrated 20 significant campaigns collaborating with partners like Intercontinental Hotels, Radisson Blu, Ocean Paradise, Haier, NovoAir, Go Zayyan, Sharetrip… Show more - Authored and implemented policies for My Aarong Rewards and Club Taaga loyalty programmes, demonstrating strong leadership and strategic planning skills.- Successfully navigated pandemic challenges, achieving a remarkable 178% growth in membership base since 2021, showcasing adaptability and innovation under pressure.- Orchestrated 20 significant campaigns collaborating with partners like Intercontinental Hotels, Radisson Blu, Ocean Paradise, Haier, NovoAir, Go Zayyan, Sharetrip, Grameenphone, and Rangs Electronics. Each campaign had 7 to 15 grand prize winners, highlighting adept project management and stakeholder collaboration.- Segmented partners across various industries (restaurants, accommodation, travel, beauty salons, entertainment parks, and fitness centres).- Significantly increased partner numbers from 12 to 63 since 2021.- Executed two micro-segmentation campaigns annually, resulting in a 136% rise in repeat customers.- Introduced the VOCM report at Aarong, offering a comprehensive monthly overview of customer concerns, areas for improvement, and service standards to all departments.- Spearheaded the BTL communications strategy, reducing SMS costs by 48%.- Employed multi-factor segmentation to personalise communications, leading to a substantial 202% sales growth since 2021.- Oversaw outdoor activation and indoor press management for store openings.- Successfully launched six new outlets (Feni, Banasree, Rajshahi, Kushtia, Tangail, and Barishal) and relocated two outlets (Narayanganj and Cumilla) to larger spaces, demonstrating expertise in retail expansion and store optimisation.- Led Aarong App promotion in ten districts, boosting app downloads by 39% and customer orders by 18%.- Implemented expiry reward points, saving BDT 15,000,320.- Introduced size-searching kiosks for efficient product availability checks.- Negotiated with vendors for paperless invoicing and digital invoices. Show less